Oser Communications Group

Convenience Retailer May-June 2013

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new products pro du ct features Phillips Distilling Company recently unveiled the world's first candy bar-flavored vodka, UV Candy Bar. Infused with all-natural milk chocolate, velvety caramel and peanut butter flavors, UV Candy Bar is a sippable sweet indulgence. UV Candy Bar is the 17th flavor in the growing UV Vodka flavor portfolio. Sales of UV Vodka's wildly successful dessert flavored category, including UV Cake, UV Chocolate Cake and UV Whipped, have increased 81 percent over the last year. "Originality is the core of our brand," said Pedro Caceres, President and CEO of Phillips. "UV Candy Bar provides consumers with a one-of-a-kind flavor profile, bold, unique and sweet. We look forward to unprecedented success as the demand for our confectionery flavors rise." UV Vodka is distilled four times for premium quality and activated carbonfiltered to ensure the highest level of purity and the perfect pH balance. UV Candy Bar is available in all bottle sizes with a suggested retail price of $12.99 for a 750-mL bottle. UV Candy Bar Vodka Phillips Distilling Company 612.362.7500 www.uvvodka.com Sprout Foods, producer of chef-created, wholesome and organic foods for babies and toddlers, recently introduced 22 new products to its portfolio. The additions include industry-first toddler snacks and new Stage 3 textured breakfasts, entrees and snacks for babies. Among the new products for babies are 11 Stage 3 textured breakfasts and entrees, including Peach Multigrain Cereal with Blackberries and Creamy Vegetables with Chicken. The company is also launching several new baby snacks, including Peach Pumpkin Pie with Coconut. Each item for babies comes in a squeeze pouch that makes it easy for children to enjoy and convenient for parents. Sprout Foods is also introducing a variety of new snacks for toddlers, including a line of Greek yogurts, as well as great-tasting Crispy Fruit & Veggie Chews. All of the new foods and improved packaging advance Sprout Foods' mission to partner and help parents nurture healthy relationships with food for their children. In addition, the products and packages meet the company's larger commitment to provide nutritious, whole food options in ecofriendly, BPA-free packaging. Sprout Foods for Babies and Toddlers The snack aisle just got tastier with the launch of PringlesĀ® Stix. A playful twist on the original and beloved Pringles potato crisps, Pringles Stix feature a playful shape, crispy texture and an undeniably delicious taste. As one of the few Pringles products to stray from the iconic oval shape of the original crisp, Pringles Stix provide that same great taste the brand is known for, with a fresh twist. Pringles Stix come in three delicious flavors: Honey Butter, Pizza and Cheese. They are available in an eight-count box of single serve pouches or a 70-count resealable bag of sticks. "Snacking isn't just about satisfying your appetite for something crispy and crunchy," said Teresa Lindsey-Houston, Pringles Marketing Director. "Pringles Stix are as fun to play with as they are to eat, so share them with your friends, bring them to the party, and don't be afraid to play with your food." Pringles Stix Kellogg Company 800.568.4035 www.pringles.com Loeb's Onion Crunch www.onioncrunch.com Sprout Foods 877.704.8777 www.sproutbabyfood.com The first product of its kind in the category, Drink Meā„¢ Slim is the only caffeine-free appetite suppressant and fatburning drink available today. Packaged in convenient 3oz., 10-calorie bottles that can easily be carried in purses, jackets, gym bags, briefcases and backpacks, Drink Me Slim beverages are ideal for consumers yearning to manage their portions and burn additional fat during exercise workouts. Created to offer consumers a delectably efficacious alternative to unreliable and even unhealthy weight-loss and fat burning beverages currently on the market, Drink Me Slim is powered by a proprietary blend of five proven appetite-suppressant and metabolism-boosting natural ingredients, including green tea, garcinia cambogia, L-carnitine, chromium picolinate and fiber. The product is free of high-fructose corn syrup and provides 100 percent of the recommended daily amount of vitamins B12 and B-6, along with 50 percent of the RDA of vitamin C. Drink Me Slim was recently introduced in the Ft. Worth area and will soon be available in Los Angeles, with other markets to follow. The MSRP is $3.29 per bottle. Drink Me Slim Lil' Drug Store Products is increasing its health and beauty care product offerings with the introduction of two new products for the convenience channel. LDSP's exclusive new Carmex Cherry Click Stick in a two-count package offers double the protection for consumers, as well as powerful profit potential for retailers. Consumers trust the Carmex brand and choose cherry before any other lip balm flavor. The new two-pack is a trade-up opportunity for retailers and a value for consumers, essentially a buy one, get one half off offering. In addition, LDSP is introducing the Very Cherry Display, maximizing incremental sales of lip balm and cough drops during peak season with a dynamic cherry display featuring two leading brands. The popular cherry-flavored Carmex and Ricola products are available in one compact display, sized perfectly for the season. The display includes 48 pieces of Carmex Cherry Click Sticks and 24 pieces of Ricola Cherry Honey Sticks. Next Halloween, the air will be filled with screams of delight from retailers and consumers when they see all the new, improved and returning favorites from Mars Chocolate North America. Snickers Brand Pumpkin Singles will be available in both original and peanut butter varieties at a MSRP of 80-cents. Successfully launched last year, M&M's White Chocolate Candy Corn Singles are returning to retail shelves at a MSRP of 99-cents. Mars is also once again offering a number of variety packs, perfect for trick-or-treaters, featuring Snickers, Twix, Musketeers, M&M's, Starburst and Skittles. Variety packs will be available starting at $4.99. New for Halloween 2013, Mars is offering 18-Count Shoeboxes of full size Snickers, Musketeers, Twix and Milky Way, as well as a number of flavors of M&M's. The MSRP for the 18-Count Shoeboxes is $12.99 to $16.99. And finally, for the first time Mars will offer a M&M's Minis Tubes Stand-Up Pouch. Each pouch contains 14 tubes of M&M's Minis. Attempting to change the face of the U.S. energy drink market, performance beverage company NEO North America recently launched NEO Energy, an organic energy drink with no artificial ingredients that hydrates like a sports drink, while still packing more energy than the leading energy drinks on the market. Each serving of NEO Energy contains 100 mg. of caffeine, naturally derived from guarana, green tea and ginseng. The drink is infused with Bvitamins and antioxidants as well as hydrating electrolytes. And for sweetness and flavor, the company uses only organic cane sugar and natural flavors. "If you're able to get that additional hydration benefit from your energy drink, that's a fantastic business leap on the market," said Ben Behrouzi, Founder and President of NEO. "Our customers, our retailers understand that there is a gap. You really don't have a product that speaks energy in a healthy way." Neo Energy is packaged in an 8.4oz. slim blue and white can and is available at a suggested retail price of $2.79. Lil' Drug Store Products 877.507.6516 www.lildrugstore.com Mars Chocolate North America 908.852.1000 www.mars.com Neo North America 800.604.7051 www.poweredbyneo.com Mars Chocolate Treats for Halloween Lil' Drug Store Cherry Products Loeb's Onion Crunch, founded by entrepreneur Nick Loeb in 2011, is the only kosher pareve, vegan, crispy, crunchy onion topping that delivers a delicious roasted onion flavor designed to enhance any meal occasion throughout the day. Onion Crunch is made from fresh, specially-selected sweet onions, lightly fried in high-quality vegetable oil and seasoned. Made from real onions, Onion Crunch is prepared with just four ingredients, and it has no added sugars. Onion Crunch is available in four flavors: Original Onion Crunch is a tasty, crispy onion topping that adds the crunch you crave to your favorite foods. Bacon Onion Crunch adds a subtle but distinct mouthwatering flavor of bacon. BBQ Onion Crunch packs a ton of smoky flavor in one bite and is a great addition to any family mealtime or backyard grilling spread. And Chipotle Onion Crunch delivers an unexpected kick of peppery heat to spice up a snack or dip. Onion Crunch is currently available at 600 QuickTrip locations, over 600 Holiday Station stores, Pacific Northwest-area 7-Eleven Stores and many other retail locations nationwide. Loeb's Onion Crunch Neo Energy Drink Me Slim www.drinkmeslim.com May/June 2013 C onvenienceRETAILER 21

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