Issue link: http://osercommunicationsgroup.uberflip.com/i/1235547
Before spring 2018, redness relief was known as a tradition- ally sleepy retail category declining at a rate of -1.4 percent annually. With the launch of LUMIFY ® , Bausch + Lomb changed the game by bringing more than 1.1 million first- time users into the category (about 26 percent growth) and achieving the No. 1 dollar share among redness relievers (at 42 percent year to date). LUMIFY contains a unique formulation that works dif- ferently than other redness relievers (low dose OTC bri- monidine selectively constricts blood vessels). It selectively targets redness and in clinical trials, had a low risk of the common side effects associated with other redness relievers, including rebound redness and loss of efficacy over time, when used as directed (McLaurin E, et.al. Optom Vis Sci. 2018 Mar;95(3):264-271). The company believes that the ongoing success of LUMIFY is the result of its LUMIFY Redness Reliever Eye Drops Drives Growth to Eye Care Category An interview with Carol Godfrey, Senior Director of Commercial Operations at Aurobindo Pharma, USA. CDD: What is your role with Aurobindo Pharma, USA? CG: I am the Senior Director of Commercial Operations at Aurobindo Pharma, USA. I have been in this role since September 2018. The short description of my day-to-day is that my entire job focuses on every aspect of order management. I balance my work- day through communication with customers, supply chain, finance, contracts/pricing, business analytics, of course our distribution center, our Vice President of Commercial Operations Paul McMahon and always my team. CDD: How do you balance all of these relationships and actions? Coffee shops, the launchpad of new trends in the coffee world, are surprisingly slow to adopt new kinds of coffee makers. Walk into your favorite cafe and you'll probably see brewers whose designs haven't changed in decades. The big box store's coffee aisle, meanwhile, has an ever-rotating array of brewers with interesting and odd features. Professionals don't crave the latest fea- tures or designs – they rely on tried and true methods to serve exceptional coffee. Consumers, on the other hand, are experiencing constant lifestyle flux and need new types of features to meet their shifting needs. This disconnect has inspired coffee companies to develop two kinds of gear: for pros and for consumers. And then there's ESPRO. ESPRO makes coffee gear that empowers both consumers and professionals. An interview with Kimberly Vigliante, Senior Vice President of Sales and Marketing. CDD: Can you tell our readers why you launched Pink ® and what makes the brand stand out? KV: Today's woman is many things: an on-the-go mom, a student, a professional – the one thing they all need is a brand they can trust. We created Pink, a wellness brand designed by women for women with a cause, to do just that. We want all women to be the best that they can be. If we can share some good along the way – even better! We are truly dedicated to leading through kindness and sharing our passion for wellness by empowering all women to live their best life, which means supporting her, her family and her community by partnering with charities that focus on women's causes. We had a lot of fun launching this brand. Watching the women share and support Continued on Page 17 Continued on Page 17 Aurobindo Pharma, USA Committed to Healthier Life ESPRO a Coffee Gear Company Pushing the Industry Forward Pink: Created by Women for Women Continued on Page 17 Continued on Page 17 Oser Communications Group Scottsdale Sunday, April 26, 2020 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS