Issue link: http://osercommunicationsgroup.uberflip.com/i/1220148
Gaming News Thursday, March 26, 2020 8 Proper Fit: The Safety Feature of Work Footwear No One is Talking About From the casino floor to the back of the house, kitchen, maintenance, hotel staff and security, the jobs in the gaming industry can require long-term standing to all-day moving on a variety of unfor- giving surfaces. The traditional main footwear fea- tures required for these job environments tend to include a slip-resistant outsole, an all-leather-easy-to-clean construction, a comfort insole and sometimes a protec- tive toe. But while all of these are valid and vital, one critical feature is often overlooked – proper fit. When the proper fit of the foot to the work shoe gets ignored, there can be long-term consequences, such as plantar fasciitis, tendinitis, neuromas, bunions, fallen arches, bone spurs, hammertoe, metatarsalgia, stress fractures and more. One of the biggest problems is unalign- ment, which radiates up the body causing knee, hip, back and even shoulder pain. Because one of the most common complaints every footwear brand hears about is feet hurting after a long day on the job, most well-established, quality, consumer-listening brands will have some sort of comfort story – how all the elements of their shoes work together to provide the best overall comfort by incor- porating cushion, flexibility, toe room, energy rebound, support and less weight. But this comfort story can tell a tale that is just fantasy. From memory foam footbeds to positive energy return, perceived comfort from an initial sense of cushion can be mis- leading and detrimental over time. While some brands can legitimately claim their products are a superior com- munion of features focused on comfort, they still have not addressed the elephant in the room, or literally, the unique foot that goes in the shoe. The foot is the foundation of the body and part of the solution to overall body wellness. Instead of buying footwear to fit the foot, you need to fit the foot to the footwear. To properly fit the foot to the work shoe, you need two things: an expe- rienced foot specialist and the cutting-edge technolo- gy of a 3D foot scanner. A 3D foot scan of each foot will provide pre- cise foot length, width, arch height, degree of pronation, pressure points and more. All of these individual details will help an experienced foot specialist know the proper brand and style of footwear or custom orthotic to recommend for a proper fit, thus helping to prevent and relieve foot ailments which will result in less absenteeism and worker's comp claims. For more information, go to www .customfit.me. Excel Dryer Expands and Enhances Hand Hygiene An interview with William Gagnon, Vice President of Sales and Marketing, Excel Dryer, Inc. GN: What is Excel Dryer all about? WG: Excel Dryer is a family-owned, Massachusetts-based company that's been manufacturing the finest American- made hand dryers for more than 50 years. We revolutionized the industry with the original, patented, high-speed, energy- efficient XLERATOR ® Hand Dryer that created the high-speed hand dryer cate- gory, and we continue to develop sustain- able, cost-effective hand-hygiene solu- tions. GN: Some sources discredit the hygienic efficacy of hand dryers. How do you respond? WG: A common myth about hand dryers is that they spread germs via their warm air currents, but several respected agen- cies like the Mayo Clinic have dispelled this notion. Published results of their test- ing confirm that hand dryers present no greater threat than paper towels. When comparing hand dryer mod- els, the most sanitary option, with its hands-under, touch-free design, is the XLERATOR. We even offer two options to take hygiene to the next level. Our HEPA Filtration System filters 99.97 percent of potentially present bacteria at 0.3 microns from the air stream to provide a hygienic hand drying experience with the added benefit of improved air quality in the room. Our antimicrobial Wall Guards, with Microban ® technology built-in, inhibit bacterial growth that can cause stains on walls and surfaces. Both options are ideal for high-traffic rest- rooms and because they are so easy to clean, they're a sound choice for restau- rant environments, in particular. GN: What's new at Excel? Do you have any product announcements you'd like to make? WG: Excel Dryer continues to enhance the user experience and provide smarter products that are easier to maintain. To that end, we've recently announced an expanded and enhanced product line. Enhanced standard features include adjustable speed and sound controls, adjustable heat settings (high, medium, low and off), an externally visible Service LED and multi-voltage options. If you've seen any of our recent advertisements, you'll see our claim that we offer 'the most options and complete line of accessories in the industry.' That's not just lip service; our products truly are the most customizable on the market, meeting customer needs, requirements and aesthetic preferences. GN: How do your products benefit restaurants? WG: A restaurant's restrooms are the ultimate reflection of the restaurant itself. To a customer, paper towels littered on the floor or clogging the toilets signal an unclean establishment. Our high-effi- ciency hand dryers eradicate these prob- lems, providing an environmentally friendly alternative while cutting mainte- nance costs by a typical 95 percent over paper towels – and it's not uncommon for a mid-sized restaurant to save around $5,000 per year. What's more, XLERA- TOR dries hands three times faster than conventional hand dryers, meaning less time in the restroom and more at the table. For more information, go to www.exceldryer.com, call 800.255.9235 or email sales@exceldryer.com. Your Customers will Love this Level of First-Class Service Customer service is an important part of any business, especially when there is so much competition entering the market every day. How can you stand out? What can you do so your customers remember your business? Do they experience some- thing remarkable enough to tell their friends about it? Give your customers first class treat- ment with a pre-moistened, 100 percent cotton terry cloth refreshment towel before, or after, their meal. Served refreshingly chilled or soothingly warmed, your customer will remember that touch of first-class service they received. White Towel Services offers a full range of affordable pre-packaged, pre- moistened, single use, terry cloth towels sized from 8 inches by 8 inches up to 12 inches by 12 inches. Each towel comes scented with lemon or lavender essential oils for the ultimate in a luxury towel. Also available in peach-mango and unscented. White Towel Services also has a towel warmer for easy heating. Just add its pre-moistened towels at the beginning of service and turn the warmer on. Your towels will be hot and ready all day. Each warmer has a 100 percent money back lifetime warranty, and are UL Listed. Add Your Name and Logo to Each Package Your company has its own unique identi- ty, from your signature products and services to the special relationships you've created with your customers. Now it's time for you to build your most precious asset – your good name – by creating your own prestige brand. Design the towel packaging any way you wish. Convey your marketing message creatively and stand out from your competition. With first class cus- tomer service becoming a necessity for any successful business, White Towel Services is confident that its products will bring you higher sales and a loyal customer base. White Towel Services, Inc. is the original source for hot and cold towel service. For more information, go to www .wtowel.com, email info@wtowel.com or call 817.868.7900. The Mighty Badge Experience Customer experience is vital to the suc- cess of your establishment in today's market. Guests expect more. The experi- ence includes the décor, welcoming staff and presentation of food. Every detail counts when ensuring the experience is social media ready, while genuinely expressing your brand. A big part of the experience is creat- ing a memorable connection through exceptional customer service. Creating a great name badge bridges this gap, because it acts as an ice breaker between your staff and their guests. Create badges that ignite your brand through distinct fonts and colors. Select fonts that are easily readable or highlight skills right on the badge! You can even highlight your company's branded hash- tag or Instagram QR code right on the badge. These details go a long way to ensure your brand is being represented consistently through- out all locations, while highlighting your staff 's unique personality. The Mighty Badge is a reusable name badge that is kitted for ease of use, ordering and implementing into your business. Each kit contains components required to design and assemble a badge with only a computer and printer. With on-site pro- duction, all your staff members will be brand ready for when they first greet your guests. Having a badge that your employees are proud to wear, that highlights your social media presence and is consis- tent with your brand sustain- ability promise is key. Ditch the one-time use badges and reduce your car- bon footprint with reusable name badges. For more information, go to www.imprint plus.com, call 800.563.2464 or email customerservice@imprintplus.com.