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Kitchenware News & Housewares Review Show Daily Monday, March 16, 2020 3 8 Viatek Continues to Innovate with New Leadership An interview with Chad Neuendorf, President, Viatek Consumer Products Group. KNSD: How did you get your start in this industry? CN: My buying career started at HSN, where I gained extensive knowledge about different demographics and what makes a product great to each of them. There, I had the opportunity to work with the leaders (and biggest names) in the tel- evision industry, and I continue to learn from them to this day. KNSD: How did you make the transition to Viatek? CN: I had firmly broken into the indus- try, and so I was interested in working with Viatek as it was already burgeoning in its maiden years. I took my buying and sales knowledge to advance the compa- ny's catalog and product development, having a firsthand role in seeing some of our most iconic products brought to the market. This position gave me the oppor- tunity to live in Hong Kong and work directly with the factories. These rela- tionships allowed Viatek to consistently be on the cutting edge of both gaining new patents, as well as ensuring that pro- duction for our existing line stayed con- sistent. KNSD: How did you come to be the company's new president? CN: I became president in July of 2019, taking over from Founder Lou Lentine, who still serves as chairman. Viatek officially separated from Echelon Fitness, which provides fit- ness and exercise equipment. With Lou focusing on Echelon, I was promoted to be President of Viatek, a decision that I was honored and humbled by. KNSD: What are your plans for the com- pany going forward? CN: Our goal, as always, is continuing the trend of creativity that birthed our product line. Each item is developed with the aim of meeting the divergent needs of today's consumer. One way in which we aim to do this is expand on existing lines, such as introducing metallic variants of our popular Pivot Power surge protectors. We are also devel- oping innovative new products that will take us into entirely new indus- tries. These include Salt Pods, which disperse to remove troublesome snow and ice with a simple throw, as well as the WeedErase, a chemical-free way to have the perfect lawn. The creativity of the company is, and always has been, the basis of its suc- cess. We hope to continue this success with many great new products in the coming years and continue our strong growth around the world. For more information, go to www.viatek products.com, call 423.402.9010, email cs@viatek.com or stop by booth #L11147. Karving King Cutting Board a Must-Have for Every Kitchen Karving King has great news for cooking enthusiasts. It has added a new supple- mental cutting board in three colors to go with its Dripless Cutting Board 2-in-1 System. The Dripless Cutting Board 2-in-1 System was designed to eliminate the mess and reduce the stress when carving or chopping everything from poultry, meats and fish to fruits and vegetables. The drainage system allows all the liquid juices to flow into a removable drip tray, thus reducing the unpleasant clean-up which is inherent to other cutting boards with a small drip edge. Saved juices can easily be made into au jus or to make gravy. Successful launches last fall on GMA and Univision have put thou- sands of dripless cutting boards in the hands of happy cooks all around the country. This wide acceptance makes Karving King now ready to explore other avenues and distribution chan- nels to further bring this unique prod- uct to a broader audience of chefs, cooks and foodies everywhere. Other fea- tures include rub- ber feet to hold the board in place, spikes to hold the food in place and an insert board for chopping fruits and vegetables. Made of a BPA-free polyethylene, this cutting board is dishwasher safe, resulting in an easy clean up. Its innovative cutting board is made in the USA and available in three color choices of blue, red or green. This product is a must-have for all cooking enthusi- asts. The Dripless Cutting Board 2-in-1 System is a cut above the rest! The product has a 30-day return policy and a one-year warranty on any defective parts. Be the first to offer this ingenious product to your customers. For more details about the Karving King Dripless Cutting Board 2-in-1 System, visit booth #S1752, South Building, or contact Kenneth King at 800.951.8384. Go to www.karvingking.com to learn more. GoodCook Touch Folding Digital Thermometer Available This Summer GoodCook ® , the best-selling brand of kitchenware products, announced its new GoodCook Touch Folding Digital Thermometer. The GoodCook Touch Folding Digital Thermometer provides accurate and rapid temperature reads for meat, candy, oil, milk and other foods and liq- uids from -4 to 482 degrees Fahrenheit or the equivalent in Celsius. The retractable 180-degree thermocouple probe is a high- precision sensor that provides a digital read within three seconds. The probe locks into a closed position after every use. "The GoodCook Touch Folding Digital Thermometer features all of the high-end bells and whistles sought after in a compact thermometer but at an affordable price," said Tom Barber, Senior Vice President, Product Development, Bradshaw Home. "One important feature is the rapid response, three-second readout, which makes this our fastest instant-read thermometer. It minimizes the time needed to keep the oven door open to get an accurate read for more efficient baking and roasting." The thermometer also features an LED display with large illuminated digits that are easy to read. After five minutes of inactivity, the thermometer will auto- matically shut off to conserve its battery. Included is a minimum internal tempera- ture chart for prepar- ing foods according to USDA safety stan- dards, and a built-in magnet and a hang hole allowing for var- ious storing options. It's also water-resis- tant and safe for hand washing. Certified by the National Sanitation Foundation (NSF), the GoodCook Touch Folding Digital Thermometer will be available for a suggested retail price of $24.99, Summer 2020. For more information, stop by booths #S1837, #S1843, #N6500 and #N6700. Learn more at www.goodcook.com. Dry Your Decanter with The Swan The Swan is a new kind of decanter dry- ing rack that folds up when not in use for easy, space-saving storage. The pleasure of elegantly serving decanted wine at the table comes at a price – the struggle to keep the inside of the decanter free of dry water stains. And so we buy decanter drying racks to hold the decanter upside down in an effort to let all the water run out. But those decanter drying racks take up a lot of stor- age space when not in use – until now. When you are finished using it, The Swan quickly folds up into a height of one inch for easy storage in a drawer or cabinet. The Swan comes in retail-friendly packaging and master packs of 12, so it is really easy to buy, and an opening trial order sample pack with free shipping is available. The Swan is a product of the Wine Lovers group, a consortium of profes- sional-grade wine accessories. Visit booth #N8518 to learn about the fore- most wine education tool in the world – Le Nez du Vin. It is the gold standard in wine education. You will also see the amazing, handblown wine glasses of Bottega del Vino Crystal – a world class line of beautiful, wine driven stemware that is light, strong and 100 percent dish- washer safe. And you can see the award- winning Spot- Not series of decanter pol- ishing and glass polishing tools. W i n e Lovers wel- come inde- pendent gour- m e t / k i t c h e n stores, gift shops and importers from other coun- tries. You are the preferred customer and Wine Lovers loves working with you! For more information, stop by booth #N8518 or go to www.wine loverscollection.com.