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IHHS20.Mar16

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Kitchenware News & Housewares Review Show Daily Monday, March 16, 2020 1 4 Spot-Not Glass Cleaner & Polisher We all have those glasses that are hard to clean, especially champagne flutes or glasses that are so thin the bowls break easily when you accidentally apply too much pressure with the towel. Spot-Not is here to make the job easier and safer. With its long flexible fingers supporting its dedicated dry- ing pad, you can quickly and easily dry and polish the inside of any glass. Its flexibil- ity allows you to use just the right amount of pressure which is spread evenly on a large section of the bowl, helping to reduce accidental breakage during drying. After use, the drying pad can be machine washed and dried. Spot-Not is a great gift for any wine lover you know. Spot-Not comes in retail- friendly packaging and master packs of 12, so it is really easy to buy. CDU Packaging is available. Spot-Not is a product of the Wine Lovers group, a consortium of professional-grade wine accessories. Visit booth #N8518 to learn about the foremost wine education tool in the world – Le Nez du Vin. It is the gold standard in wine education. You will also see the amazing, handblown wine glasses of Bottega del Vino Crystal – a world class line of beautiful, wine driven stemware that is light, strong and 100 percent dishwasher safe. Wine Lovers is introducing a new decanter drying rack, The Swan, that folds up to save space when not in use. Wine Lovers welcomes independent gourmet/kitchen stores, gift shops and importers from other countries. You are the preferred customer and Wine Lovers loves working with you! Remember, every wine lover needs a Spot-Not! For more information, stop by booth #N8518 or go to www.winelovers collection.com. Zoup! Readies to Launch New Products By Lorrie Baumann The creators of Zoup! Good, Really Good Broth have been in the soup business for 21 years. That's how long they've been serving soup to customers at Zoup! restau- rants in the northern half of the U.S. and Ontario, Canada. The fast-casual restau- rant chain offers a revolving menu of 12 soups a day along with salads, sandwiches and broth and grain bowls and is now serv- ing 1 million bowls every two weeks. "We're face to face with our customers, and it is that perspective and related insights that caused us to get into the broth business," said Eric Ersher, Zoup!'s Founder. "We kept hearing that customers couldn't find a broth on supermarket shelves that was good enough to drink." Those comments from customers prompted Zoup! to introduce its Good, Really Good ® Broth six years ago, starting with Beef and Chicken Bone Broth. Chicken Broth in both regular and low- sodium varieties and Veggie Broth were recently added to the line. They're packaged in glass jars and now sold by more than 7,000 grocery stores across the U.S. Sales are continuing to grow by double digits every year, Ersher said. "With our experi- ence in the soup business, we have insights into consumer preferences that we are able to leverage and develop toward," he added. Those consumer preferences include desires for healthier food options with vibrant, bigger flavors and clean ingredi- ent decks. The Good, Really Good Broths satisfy those desires and are pack- aged to differentiate them from other products on the soup aisle, according to Ersher. "We were the first to come out with broth in glass jars," he said. "We were first for a reason. We knew we had a differentiated product and needed it to stand out on shelves in a different way that graphics and aseptic packaging would not accomplish. Also, we wanted shoppers to see the broth." While Ersher has been operating the company's broth production as an off- shoot of Zoup!'s restaurant business, he's now reorganizing around a business model that creates a separate enterprise for the manufacture of the company's consumer packaged goods offering. "It used to be an expensive hobby, and now it's turning into a real business," he said. "We've dedicated a lot more resources, brought in more people.... It took us years to get there. It's required a lot of invest- ment to grow it and get it there." He recently added new staff who have experience in consumer packaged goods, product development and market- ing to help him expand the company's product range, and Zoup! is currently getting ready to launch a range of new products for grocers' soup aisles. Ersher won't reveal details other than that the new products are scheduled to launch in March of 2020 at Natural Products Expo West. What he would say is that, "The focus for us is always on flavor. That's what 'Good, Really Good' stands for, for us.... Soup aisles are changing. That, from our perspective, has created a lot of opportunity."

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