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Wireless World Wednesday, October 23, 2019 4 How to Help Continue the Mission of Cell Phones for Soldiers By Rob Bergquist, Founder and Director, Cell Phones for Soldiers We're proud of the work we do at Cell Phones for Soldiers to connect and sup- port our troops and veterans in need. Since 2004, we have worked to make a difference in the lives of the brave men and women who serve (and have served) our country in uniform. And we couldn't do it without our donors. Thousands of individuals and organ- izations have powered Cell Phones for Soldiers to help others, by donating old cell phones and other mobile devices and raising money for our cause. Donors understand the meaningful work we've done for the last 15 years, and we'd like to share some of the reasons you should give to Cell Phones for Soldiers to help us continue our mission. We recognize the challenges our veterans face. The transition to civilian life can be men- tally, physically and emotionally stress- ful, and veterans are unemployed at a higher rate than nonveterans. Sometimes that means they can't meet financial obli- gations – utility bills, rent, communica- tion costs – and need a little boost. Our Helping Heroes Home program has provided one-time grants to more than 3,000 veterans. We believe that our veter- ans are owed a lifetime of support for their work protecting our country. We help our troops stay connected with their loved ones. Though international calling is less of a hassle than it was when we first started, many deployed troops find that having a personal phone is impossible during a tour, either because of cost or security reasons. Our Minutes That Matter pro- gram has given more than 350 million minutes (and counting!) on calling cards to deployed men and women so they can call home. Maintaining connections with home during a deployment is critical to morale and to reassuring families at home. We're green! Last year, Cell Phones for Soldiers received our R2 certification which allows us to receive, sort, test, data erase and responsibly downstream donated devices. Cell Phones for Soldiers both repurposes used devices and gives them to veterans in need and recycles them for their valuable parts that can be sold and reused. This serves a number of environ- mentally friendly purposes: it keeps electronic waste from landfills, where harmful materials can cause damage to human health and fragile ecosystems; recycling plastic helps us do our part to keep non-biodegradable mate- rial out of our oceans; and recycling the rare earth metals used in electronic devices reduces the need for mining. To date, we have recycled more than 15 million mobile devices! It's easy to give. You can contribute to Cell Phones for Soldiers by donating money directly and securely through our website, or by sending us your old cell phones and mobile devices. You can either print off a shipping label and send in your recy- cled items or find one of our more than 4,000 drop-off sites by doing a location search. Cell Phones for Soldiers is a 501(c)(3) nonprofit organization, and we rely on your tax-deductible donations to connect our country's bravest men and women. Even a small donation makes a difference – give today! For more information, call Rob Bergquist at 678.580.1976, go to www.cellphonesforsoldiers.com or email info@cellphonesforsoldiers.com. Creating a Winning Customer Experience By Simon Sundberg, Head of Demand Generation OSS/BSS, Ericsson "You're not too young for this position, frankly, I would be more worried if you were my age!" The regional Senior Vice President smiled at me. I was five months into heading up Ericsson's client market- ing engagement organization in Southeast Asia, and not entirely sure I was the right person for the job. He continued to explain to me that our clients across the region – the mobile operators – served a young consumer base. The median age in Southeast Asia is 29. I was 32 at the time. When you do something for the first time, you'll make mistakes, and I was certainly no exception. But my age sug- gested that I could relate to the expecta- tions of both Generation X and Y. That taught me something about recruitment, and the first point I'd like to make. People are part of your essential infrastructure to create a successful busi- ness, and it starts with leaders who can choose the right people. I assume that we don't know the best use cases for 5G yet, and that we haven't even discovered all the opportunities we can make possible through LTE. Some of you may remember when 3G arrived. All operators promoted video calling, which almost no consumer used. The best opportunities for mobile operators are ahead and this means the best offers have yet to be invented. If the assumption that the best is yet to come is true, the most future-proof platform is the platform that will give mobile oper- ators the freedom and agility to experi- ment and try new things, at a cost that's as low as possible. You don't want to spend weeks in configuration, or maybe even months in development, just to find out that your new offer doesn't fly. Ericsson BSS and Dynamic Orchestration solutions help mobile oper- ators to drive this transformation, and dra- matically lowers the cost of screwing up. Established and documented processes are crucial to move towards automated operations. When you can automate the back end of a marketing department, your marke- teers can spend time on marketing, and not manual documentation and misunder- standings with the technology team. For instance, you can already today ask marketing and IT to standardize doc- umentation used for idea generation of new offerings to how that input is used in executing the final configuration of the BSS. This will decrease misunderstand- ings and drive consistent input to IT implementation. So get ready to invent, experiment and catch the opportunities – before someone else gets ahead! For more information, go to www .ericsson.com or stop by South Hall booth #S1724. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH MWC Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director Anthony Socci Associate Publisher JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Susan Stein Customer Service Manager Spencer Fisher Customer Service Associate Marcos Morhaim Senior Account Manager Adrian Chacon Account Manager Tara Neal Director of Operations Jay Watson • Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Wireless World is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Mitsubishi Electric Introduces Robust Driver Monitoring System Mitsubishi Electric, a leading manufac- turer of in-vehicle entertainment, naviga- tion systems and advanced driver-assis- tance systems (ADAS) technologies, announced that it has developed the first in-vehicle monitoring system with a sin- gle wide-angle camera to detect both the driver and front passenger simultaneous- ly. Conventional in-vehicle monitoring systems generally use a single camera to analyze the driver's face for drowsiness or distraction. More recent imaging sys- tems monitor the driver as well as the front passenger, but require several cam- eras. Mitsubishi Electric has refined this concept by developing a technology that uses just one wide-angle camera to iden- tify both the face and hand gestures of driver and front passenger. This allows OEMs to offer a range of safety and per- sonalization features at a lower cost. "Monitoring both front-seat occu- pants not only lets us check driver-centric safety behavior, but also allows us to sup- port additional gesture inputs for in-cab systems such as climate control or audio," says Mark Vogel, Senior Product Development Manager at Mitsubishi Electric Automotive America. "Providing a mix of safety and convenience features within the same monitoring system is critical as the line between those disci- plines continue to blur." With features in development to monitor upper body position and detect slumping or collapsing, this technology may soon be able to identify medical emergencies, such as a heart attack or stroke. In such circumstances, the vehicle could take immediate action by dialing emergency services or even rerouting to a nearby hospital. Active safety monitoring systems like this will become especially important as we evolve toward the self- driving car. About Mitsubishi Electric Automotive America Mitsubishi Electric Automotive America, a wholly owned subsidiary of Mitsubishi Electric Corporation, is a global supplier of in-vehicle infotain- ment, telematics and safety systems. Founded in 1979, the company's inno- vative technology enables automakers to exceed consumer expectations through high-quality vehicle designs at the speed of mobility. Industry leaders such as BMW, Chrysler, Daimler, Ford, GM, Honda, Nissan and Volvo depend on Mitsubishi Electric for everything from engine-control units through navi- gation systems to autonomous-ready technologies. About Mitsubishi Electric Corporation With over 90 years of experience in pro- viding reliable, high-quality products, Mitsubishi Electric Corporation is a rec- ognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communica- tions, consumer electronics, industrial technology, energy, transportation and building equipment.