Issue link: http://osercommunicationsgroup.uberflip.com/i/1173474
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH PMA Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director Anthony Socci Associate Publisher Jeanie Catron • JoEllen Lowry • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Susan Stein Customer Service Manager Spencer Fisher Customer Service Associate Marcos Morhaim Senior Account Manager Joseph Bellon • Adrian Chacon • Sean Contreras Alisha Dicochea • Adina Morhaim • Amara Turner Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Produce Show Daily is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Produce Show Daily Friday, October 18, 2019 4 Florida's Season Just Beginning Florida supplies fresh fruits and veg- etables to the United States, Canada and around the world. Its farms are filled with a variety of agricultural products that look good and taste great. Each season brings its own bounty to the table. With the advent of fall, growers begin harvesting the fruits and vegetables. Winter is a major growing and harvest time in Florida, and as cooler weather and the holidays sweep across the nation, fresh Florida produce makes its way onto grocery shelves to bring sunshine to your table. Spring season follows and brings with it even more delicious products. In the summer, harvests slow down as farm- ers gear up for another start to the amazing cycle of Florida agriculture the following fall. Florida's 47,000 commercial farms span over 9.45 million acres and continue to produce a wide variety of dependable food products. As a result, Florida con- sistently ranks as a top U.S. supplier of fresh market produce. In 2017, Florida ranked first in the U.S. for the value of production for fresh market cucumbers, oranges, tomatoes, snap beans, grapefruit and squash. The Fresh From Florida brand pro- motes Florida-grown products locally, regionally and internationally. Working with many of the largest and most respected retailers, Fresh From Florida drives sales of Florida com- modities through retail promotions and brand recognition. These retail partner- ships resulted in the promotion of 56 commodities in 25 countries with over 69 retail partners last year. PMA Fresh Summit offers Florida's fruit and vegetable growers the opportunity to showcase their prod- ucts and offer tastings to consumers The Living Category Expands into Potted Microgreens As consumer expectations expand, requiring their food to be nutritious and delicious, the Living Category has risen to the challenge. Led by North Shore Living Herbs + Greens ® , what was once only a few offerings is an impressive array of lettuces, herbs, and now deli- cious potted microgreens. It's no secret that consumers across demographics are looking to experience newer and richer flavors as well as use food to fuel health and wellness. More than two decades ago, North Shore Living recognized the emergence of this consumer base and began supply- ing the nation's first Living herb in a clamshell. As consumers continue their vocal advocacy for freshness, flavor and healthy lifestyles, the Living Category is well-equipped to exceed expectations. Most recently, North Shore Living announced the addition of potted micro- greens to its lineup of industry-leading Living produce. The goal: deliver excit- ing new flavors while adding nutrient- dense options for healthy diets. "Our potted microgreens have an amazing flavor profile that is vibrant from the first to final bite," said General Manager, Milas Russell. Nick Sullivan, Research and Development Lead for North Shore, said the potted living microgreens also satisfy current foodie trends. "They offer a user- friendly experience that makes farm-to- table a reality in the microgreen space," said Sullivan. That farm-to-table concept is even more important for nutrient-dense, deli- cate produce. According to the Encyclopedia of Herbal Medicine, herbs and microgreens have only 4-6 hours Continued on Page 57 Continued on Page 57