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Oser Communications Group Anaheim Friday, October 18, 2019 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH PMA America is in love with avocados. In the last 10 years, U.S. demand for avocados has more than dou- bled, and Avocados From Mexico (AFM) is leading the movement with nearly 80 percent of the market share. Last year, AFM increased avocado share to a record 1.9 billion pounds, according to the Hass Avocado Board Volume Data. AFM's recipe for success? Relentless brand build- ing, strategic thinking and marketing strategies that break the produce paradigm. A nonprofit company established to promote always- in-season Haas avocados in the U.S., AFM has pioneered trade, digital and shopper marketing in the fresh brand category. It is a brand that has become synonymous with Avocados From Mexico – Breaking the Produce Paradigm An interview with Richard Vann, Vice President of Marketing and Product Innovation, The Little Potato Company. PSD: What's new at The Little Potato Company? RV: We're excited to introduce Easy Sides, our first fully cooked Creamer potato product. They are slow cooked sous-vide style and lightly sea- soned, so all you need to do is cut open the package and heat them in a skillet for seven minutes and they are ready to eat. PSD: Your Microwave and Oven | Grill Ready Kits are easy to cook. What made you develop Easy Sides? Double D Farms is proud to be a family, woman and minority owned business, run by agricultural entre- preneur Elvia Devine. One of the first females to lead a wholesale organic produce company, Elvia co-founded the successful Double D Farms, which began life as an almond grower in 1986. The company started growing organically during the burgeoning organic movement of the 1990s, and has been certified organic since 1997. Double D Farms takes organic stewardship serious- ly, and believes an important part of living organically is social and environmental responsibility. As such, the company does all it can to use recyclable containers and packaging, reduce food waste and take the best care of An interview with Dave Eberwein, Director of Innovation, South Mill Champs. PSD: How are Shrooms Mushroom Snacks best described? DE: Shrooms Snacks are authentic, better-for-you, crispy snacks made from fresh, thick-cut, North American-grown mushrooms from our own South Mill Champs farms, packed with nature's goodness and avail- able in five mind-blowing flavors. PSD: What other Shrooms Snacks are available? By Falon Brawley, Director of Marketing, Onions 52, Inc. At Onions 52, we grow high quality yellow, red, white, sweet, Sunions ® and certified organic onions. That's our focus, our passion, and we're happy to share it with you. Our goal is to always deliver a high-quality product, on time, all year-round. When people ask us what's made us successful, we can honest- ly say the answer is our people. From our growers and production team to our sales and accounting groups, we have some of the most dedicated people in the industry. Our customers are friends of ours and we treat them right, but we'd never have those customers if it weren't for our family at Onions 52. Continued on Page 57 An interview with David Byrne, Vice President of Sales, Thermal Technologies, Inc. PSD: How does TarpLess ® SX differ from other TarpLess ripening room sys- tems? DB: There have been a lot of incremental changes in the 25 years since we patented the TarpLess ripening room. Early TarpLess systems were the first multi-tier rooms to ripen palletized fruit uniformly with no tarps or move- able closure systems. Soon after that we developed the industry's first three-tier, two-truckload ripening rooms. Then came dual and multiple temperature control zones, which Continued on Page 48 Continued on Page 57 The Little Potato Company Introduces Easy Sides Double D Farms Takes Organic Stewardship Seriously Onions 52: Keeping It Sweet Savor the Flavor of Shrooms Mushroom Snacks Thermal Tech's TarpLess SX Ripening Room Continued on Page 48 Continued on Page 57 Continued on Page 48 BOOTH #743 BOOTH #789 BOOTH #4075 BOOTH #1049 BOOTH #270 BOOTH #3303

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