Oser Communications Group

OCG Show Daily at IDDBA 2019

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Oser Communications Group Sunday, June 2, 2019 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IDDBA Orlando By J.G. Riley, Vice President, Media, Formaggio Brand If Formaggio Brand is famous for anything (other than the per- sonality of Founder Anthony Mongiello, a.k.a. The Big Cheese™), it's the innovative product concepts, designs and fla- vor profiles it brings to the show – and the deli case – every year. Formaggio always surprises and leads the way. This year Anthony wishes to educate us on a bit of flavor philosophy that will appeal to the foodie in all of us. As the cheese maker himself puts it, when it comes to combining Italian-style deli meats with the right cheese: "Don't overpower – complement instead." Anthony gives us some background about this flavor philosophy. "Our stick-based products such as Artisan Wraps, Deli Wraps, Stick-Ups and Sticks & Dips are designed with three basic characteristics in mind: convenience, quality and flavor profile. Formaggio does what it does best – we go to the drawing board to figure out the best Don't Overpower – Complement Instead Foods that are fresh and meals that are convenient are two consumer demands that have until recently been all too often in conflict. Increasingly, shoppers visit the store's perimeter expecting to feel good about their careful selec- tion and find foods that require minimal effort or expert- ise to prepare. Savvy grocers find innovative packaging to be a powerful tool to satisfy both requirements, while driving greater revenue. Power of Packaging Packaging in the fresh department can affirm the consumer's choice toward healthy liv- ing and help overcome any apprehension about the potential chore. Now, special packaging for bakery items gives shoppers fresher flavor and texture at home. Produce departments overwrap fruits and vegetables to present a freshly picked look. Deli counters are joining grab and go programs once reserved for meat or An interview with David Mafoud, Principal and third-generation Baker, Damascus Bakeries, Brooklyn, New York; Newark, New Jersey; and Clifton, New Jersey. OSD: Have you opened your Clifton bakery? DM: Yes, we started testing in April and started producing in May. OSD: What is your vision for this new facility? DM: To start, more of the same. More lavash and flatbreads, and certainly, more of our Brooklyn Bred ® Bistro Breads, which have been a wonderful growth segment for our company. OSD: What are your Brooklyn Bred Bistro Breads, and what makes them different Norseland Inc.'s Jarlsberg ® cheese brand kicked off 2019 with a multi-faceted, Millennial-focused advertising cam- paign, "Life's Best Served with Jarlsberg." Last year, the pilot program drove sales lift across the NY-Metro area with digital media, engaging recipes, influencer content and even featured digital billboards in Times Square, coupled with a wine and cheese tasting room experience at Oceana restaurant. This dynamic "out of home" experience was nominated a Programmatic Display category finalist for the 2018 Online Media and Marketing Awards. Riding on this success, Jarlsberg is expanding the program, focusing on the pow- erful memories we build when friends and family gather around great food. From the romantic to the fun, from the memorable to the mundane, Jarlsberg transforms meals into cherished moments. Jarlsberg's mild, mellow versatility makes it perfect for your family's signature cheeseboard, a gooey grilled cheese indulgence, an impressive fon- due date night or just a laid-back weeknight mac'n'cheese dinner. You can make any Continued on Page 33 Continued on Page 33 Keeping the Perimeter Fresh Damascus Bakeries: Bred to Bread 'Life's Best Served with Jarlsberg' Campaign Reaches Millennials Across Northeast Continued on Page 33 Continued on Page 33 BOOTH #5703 BOOTH #2156 BOOTH #3522 BOOTH #1148

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