Issue link: http://osercommunicationsgroup.uberflip.com/i/1111996
Restaurant Daily News 5 1 Saturday, May 18, 2019 US INC: Refrigeration, Cooking, Stainless Steel Products An interview with Josh Chronister, Director of Sales, US INC. RDN: Tell our readers about your com- pany and your product line. JC: US INC is a manufacturer of com- mercial foodservice, bio-medical and scientific equipment. For our foodser- vice equipment, we sell strictly to dis- tributors in North America. Our food- service equipment consists of refrigera- tion, cooking and stainless steel prod- ucts. Our refrigeration product line includes commercial reach-in refrigera- tors and freezers, salad prep tables, chef bases, back bar and under the counter models. Our cooking equipment prod- uct line includes ranges, fryers, griddles and grills, and our stainless steel prod- ucts include compartment and bar sinks, dish tables, wall shelves, worktables and hundreds of other commercial kitchen items. A new addition to our product line includes many different models of wire shelving. RDN: Describe your company's market- ing strategy and what makes your compa- ny different from others. JC: Our company believes the best method to become a leader in this indus- try is to provide high quality products at competitive prices and offer the best cus- tomer support. Let's give our customer, the distributor, a price that allows them to compete, up front and not tie them to the myriad of conditions with rebates and pie in the sky quotas. These gimmicks have been around for a while and need to be changed. We at US removed these gim- micks and instead have replaced them with honest pricing up front without hav- ing to wait until next year to receive a rebate check or credit memo. As you know, there have been other brands that went down this path and are now out of business with the distributor left holding the bag. You can be assured that our prices are lower than the competition designed to make the distributor money today. RDN: What products do you see as your hottest items for this year? JC: I believe all of our product lines have features and benefits to suit the individ- ual; however, in the refrigeration product line, the Value series might be the one to capture the largest audience for fiscal 2019. Here's why: imagine two products side by side, that on the surface look very similar and all the components are very much the same; but one is available at nearly 25 percent less. That means that the US distributor would have the ability to compete with anyone in the market- place. Twenty-five percent lower in price without sacri- ficing quality, so that now they can compete with the web-based businesses too ... A new product line we added this year are the glass door LCD refrigerator display reach-ins. The LCD reach-ins are equipped with glass doors with a state-of- the-art translucent LCD video screen with WiFi capability for the customer to advertise their merchandise or their busi- ness. Our stainless steel products continue with larger than expected sales. Again, our philosophy is the same – lower prices and higher quality than the rest. This product line will be another winner for 2019. With this product line, our newly designed z-style sheet pan and pastry racks might steal the show. These racks are z-style designed for easy storage while not in use. For more information, go to www .us-refrig.com, call 888.556.2112 or email jchronister@us-incorporated.com. Tucs Introduces New 50, 100 and 200 Gallon Self-Contained 75 psi Gas Kettles Tucs Equipment is known as a leader in cooking vessel technology, and today that tradition continues with the addition of 50, 100 and 200 gallon self-contained, gas-fired kettles. These new kettles can be ordered in either stationary or tilting configurations. High-pressure 75 psi steam gives operators the option to caramelize and cook recipes that typical 50 psi kettles can't touch. The integrated, space saving control panel gives operators control of agitator speeds and direction as well as for con- trol of kettle temperature. The control panel can be mounted on the left or right side of the kettle. When configured, the control panel can provide remote factory diagnostics. The trough shape allows for an ergonomically efficient low pro- file for loading and cleaning, thereby minimizing the need for operator platforms and pits. Interior access can be further enhanced via an optional slide out platform step. The narrow width of its kettles allows instal- lation under standard depth ven- tilation hoods. The horizontal "paddle wheel" style agitator provides superior mixing as well as uniform suspension of particulate without damage to even the most delicate item. Agitator and scraper blades are eas- ily removable without tools. These new self-contained Tucs kettles can easily be connect- ed to a volumetric pump for use in a cook-chill workflow. Marty Tucs and his Food Process Equipment Team have earned a reputation over 30-plus years for developing very innova- tive solutions to difficult food pro- cessing problems. With an 80,000 square foot production plant located in Princeton, Minnesota, TUCS Equipment Inc. can meet the equipment needs of foodservice operators worldwide. Bally: Lower Costs, Increased Efficiencies Whether the needs are for a small walk- in cooler or freezer, black chiller or large refrigerated building, Bally panels can be made to satisfy whatever appli- cation is designed. Nominal or custom sizes (to the inch) are available to meet the designs of architects and consult- ants. Bally poured in place panels are manufactured in 4-, 5- and 6-inch thick- ness to meet your specific needs and exceed all Federal Energy Code requirements. Bally is proud to be the first major manufacturer in the foodser- vice segment to have fully integrated Honeywell's environmental friendly Solstice ® LBA into its poured in place insulation. The trademark of Bally is its "diaphragmatic joining system" which incorporates a structural band fastened to the speed-loc joining mechanism. Bally's unique Speed-Loc ® system provides an internal cage/skeleton of reinforcement throughout the entire enclosure. This interconnection results in unparalleled strength and allows Bally to outperform the competition. Bally is proud to offer the strongest door in the industry. All Bally doors come standard with a unitized heavy gauge structural U- channel steel frame with additional welded backing plated integrated at every accessory mounting point. The structural steel carries the weight and eliminates door sagging for superior performance over the life of the unit. Bally's team of refrigeration engi- neers continues to develop products designed to lower annual operating costs and increase efficiencies. Along with Bally's standard energy savings offering of SmartSpeed™ evaporators the company has launched the SmartVap+™ to pair with the existing SmartVap™. Together, this intuitive technology operates seamlessly with existing manu- al or newer electronic expan- sion valves in order to provide energy savings adaptive defrost capabilities as well as provide the opera- tor a vast array of reporting. For more information, go to www .ballyrefboxes.com. Royal Industries Promotes New Services for Partners Royal Industries, which was founded over 75 years ago and is located in Chicago, Illinois, serves a nationwide market as furniture manufacturers and also as direct importers of commercial foodservice smallware, s/s worktables and hand sinks, janitorial, baking and pizza products for the restaurant, hospi- tality, janitorial, mass feeding and institu- tional industries. Unlike many other companies in the industry, Royal Industries does not offer products to the end users but rather works with authorized dealers and resellers. This partnership modality makes the company unique and very successful. Stavros Moraitis, Vice President of Sales and Marketing, notes that the com- pany's consistency in being seen as a sta- ple in the E&S industry is an accomplish- ment that brings tremendous pride. Its innovative partnership program is unique to the industry. The company continues to redefine the role of vendor in order to better support authorized dealer/partners within their unique programs and their various marketing service opportunities. Royal Industries believes that being a true value-added partner to customers is its greatest accomplishment. Moraitis emphasizes that companies need to be able to resolve daily problems quickly. Being partners rather than merely dealers allows this to be more effectively accom- plished. This year the company is focusing on providing new services for its cus- tomers rather than showcasing new prod- ucts. These services include, but are not limited to, marketing support, new drop ship programs, and bid and quote sup- port. All of these services allow dealer/partners to be more time-effective and concentrate on growing their own sales. Royal Industries offers flyer and promotional materials – anything their partners need to sell or market their com- pany or individual brands. The company is focused on quality, not only in its fur- niture but also in its ability to provide sales collateral materials to partners to help them brand their companies while selling Royal Industries products. The foodservice industry consists of three categories: Good, Better, Best. Royal Industries competes as a Better (or second category) company. This means it offers better quality products at a good level – that is, its price is very competitive for a slightly better prod- uct. If the needed product isn't from the Royal Industries product line, the compa- ny will search and provide what is need- ed – even to the extent that if/when a competitor has what a Royal Industries' dealer needs, the company will still source it for them because as Moraitis emphasizes, "we are partners, not ven- dors." For more information, go to www .royalindustriesinc.com or call 773.478.6300 ext. 2840.