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Kitchenware News & Housewares Review Show Daily Monday, March 4, 2019 4 Neatfreak Takes a Vacation with Organization For three decades, Neatfreak Group has designed, manufactured and distributed innovative products for the home to retailers around the world. Neatfreak provides imaginative solutions that make life easier, keep things organized and help control chaos – from the closet to the laundry room. Now, it has expanded its line beyond the walls of the home. At this year's show, neatfreak intro- duces a line of travel organizers, just in time for the vacation season. Neat-trav- el™ is a collection of stylish travel acces- sories that brings better storage and organization to help travellers "pack like a neatfreak™" and maximize space in their luggage. The neat-travel collection includes: a set of medium and small full-zippered packing cubes with mesh lids for neatly packing shirts, sweaters, lingerie and undergarments; a large hanging toiletry valet with various pockets and zippered compartments for storing shampoo bottles, soaps, groom- ing tools, etc.; a cosmetics bag for makeup that hangs from a bathroom door hook for easy accessibility and to keep small bathroom counters tidy; a traditional men's-style toiletry bag for shaving accessories; a divided shoe bag to keep shoes separate from clean gar- ments while protecting them from scuffing against themselves; a set of three various sized multipurpose zip- pered bags for storing and organizing accessories; and a laundry bag to keep odors from dirty clothes from transfer- ring to clean clothes within the lug- gage. All Neat-travel organizers are made of lightweight, wipe-clean polyester embedded with proprietary EVER- FRESH ® Probiotic Technology to control odors naturally, without the use of per- fumes, harsh chemicals, masking agents or pesticides. EVERFRESH is exclusive to neatfreak, making it a point of differ- entiation for retailers and a clear choice for consumers. For more details about neatfreak's home organizing products and EVERFRESH, visit booth #N7740, Clean & Contain or contact Tracey Doherty at 905.624.6262, ext. 293. Learn more at www.neatfreak.com. Refresh and Recharge with Serene House By Rose Schreck, Sales and Marketing Assistant Welcome to the world of Serene House, "Making Scents!" Our mission is to be the premier brand for innovative aro- matherapy products that have been developed to help enhance and improve your sense of well-being through scent. Essential oils are taking center stage right now for both their health and aro- matic benefits even though the use of essential oils dates back to 2000 BC. Interest in aromatherapy diffusers contin- ues to grow in the United States, as peo- ple look for natural ways to combat stress, fatigue and other modern-day ail- ments. Because of this, Serene House and our retail partners have had a dramatic increase in sales year over year in the aromatherapy category. We have opened hundreds of new accounts over the last year, includ- ing dozens of new inde- pendent phar- macies, spas and wellness centers across the country. Serene House's 100 percent natu- ral, bottled in the USA, essential oils including our custom blends Relax, Refresh, Comfort and Inspire, offer a AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IH+HS OR IHA Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Anthony Socci Associate Publisher Marcos Morhaim Senior Account Manager Adrian Chacon • Andy Hartnett • Stephen Mather Beth Painter • Danny Ranney • Bo Robinson Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich • Margaret Oser Show Logistics & Distribution Enrico Cecchi European Sales Kitchenware News & Housewares Review Show Daily is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Continued on Page 57