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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Anthony Socci Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Marcos Morhaim Senior Account Manager Adrian Chacon • Andy Hartnett • Beth Painter Louis Palos • Danny Ranney Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Consumer Electronics Daily News Wednesday, January 9, 2019 4 AcuRite Launches Atlas Weather Station Chaney Instrument Co. has announced the release of a new weather station, the AcuRite Atlas. Built with high-precision sensor technology, Atlas allows users to connect to hyperlocal weather condi- tions. Atlas has the ability to track UV exposure, light intensity and lightning, in addition to monitoring temperature, humidity, rainfall, barometric pressure, wind speed and direction. Along with these new features, Atlas offers an enhanced accuracy rating within one degree, improved durability and more frequent readings. "AcuRite Atlas is the future of per- sonal weather monitoring and our most advanced weather station yet," said AcuRite Meteorologist Kari Strenfel. "Atlas provides consumers with a weath- er system they can depend on to accurate- ly predict a variety of weather conditions in their exact location, rather than relying on a weather report that's generated at the nearest news station or airport." The launch of products like AcuRite Atlas is part of an increasing smart home technology trend providing home and business owners with highly accurate, actionable, personalized information. Weather stations are sought-after by a wide variety of audiences from industry professionals like landscapers and farm- ers, to personal at-home users interested in out- door activities and the latest technology gadg- ets. Atlas allows users to quickly and easily access their data, archive it so they can look back and analyze historical information, and share it with fellow weather enthusiasts. Consumers are able to choose how they view their informa- tion, either on a high-definition touch- screen display or through remote moni- toring, or both. Drown IP Rating Confusion The emergence of thousands of water- resistant electronics on the market has been a revolutionary development to consumers in the last decade. Everything from smartphones to drones, security cameras and watches are often now mar- keted as "waterproof." It takes some understanding and decoding to be able to determine if the device will fulfill your waterproof expec- tations. Instead of looking at the market- ing terms "waterproof" or "water-resis- tant," it is more beneficial to examine the device's IP rating. IP ratings are stan- dardized by the International Electrotechnical Commission (IEC) and stand for "Ingress Protection" or "International Protection." The most common IP ratings for consumer electronics are IP67 and IP68, but what does this mean? The first num- ber, ranging from 0 to 6, refers to the device's protection against solid objects. Solid objects can range in size from a 50mm hand (1 rating) to a 2.5mm screw- driver (3 rating), a 1mm wire (4 rating) to being so protected that not even a micro- scopic dust particle can enter the device (6 rating). The second number in the IP rating refers to the device's resistance to mois- ture. For example, protection from a ver- tical falling water drop would have a 1 ranking, water splash- es would rank at a 4, powerful jets a 6. Seven and 8 rankings involve the device actually being able to be submerged underwater. An IPx7 device would be watertight in immersion of one meter for 30 minutes. The highest ranking of 8 allows for deep- er, longer submersion. So an IP67 rating on a smartphone means that no dust can enter the phone and it can be submerged for 30 minutes in 1 meter of water with- out damage. Continued on Page 49 Continued on Page 49