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Consumer Electronics Daily News 3 7 Wednesday, January 9, 2019 W3C Launches Work to Improve Web Advertising Experience Large numbers of websites are funded in part or wholly by advertising. The largest web advertising company reports quarterly revenues of over $25 billion in U.S. dollars. Website owners receive a percentage of that revenue in exchange for carrying adverts. Commerce, advertising, financial transactions and the security and infra- structure needed to support them was not part of the original web design. The adver- tising industry has developed methods to track viewers, some of which many con- sider to be overly invasive, as more users run software to block advertising; howev- er, publishers of web pages see their rev- enue falling and have started to use more invasive adverts and in greater numbers, damaging users' perception of the web. The W3C invites participation in a business group on "Web advertising by design" for consideration of features and changes to the web platform that could better and more efficiently support web advertising. Although the advertising industry has taken a number of steps to improve, including both guidelines for controlling the sizes of adverts and work on reducing click fraud, solutions need to be integrated into the Open Web Platform, including: makers of web browsers, search engines and other technologies need to be able to offer good performance and a good expe- rience; advertisers need reliable informa- tion about how many people saw their adverts, and control over audience to show them to people interested in the products and services offered; ad net- works need reliable analytics for advertis- ers – to know what sort of ads to deliver to any given person on any particular web- page, without compromising identity or privacy; website owners need to pay their hosting bills and to afford good quality information and services for their visitors; organizations are still need- ed that can rate websites and provide aggregated visitors analytics, both for advertisers and website owners; adverts, like other web content, must be accessible, not least because of legislation requiring sites to be accessible, but also because the web is for everyone; users need to be con- fident adverts are shown securely, without malicious code or viruses, even when interactive; and, third-party advert-block- ing software needs to be overcome by a web platform basic facility letting users limit the adverts they see, have control over the subject areas, in a secure and pri- vate manner – although there may be a market for extended capabilities of third-party add-ons. In addition, there are new work opportuni- ties at W3C, including: ability for a web- page to report back when a particular region has been scrolled or swiped into view, optionally being visible for a spe- cific amount of time; anonymous, pri- vate, secure credentials held in user- selected third-party wallets; and, web payment methods allowing technologies for less intrusive in-ad purchase systems. For more information about W3C's web advertising work, see the W3C business group at www.w3.org/community/ web-adv/ or contact w3t-pr@w3.org. Ambarella's Camera for Advanced Driver Assistance Systems Ambarella, Inc., a leading developer of high-resolution video processing and computer vision semiconductors, intro- duced the CV22AQ automotive camera System-on-Chip (SoC), featuring the Ambarella CVflow computer vision archi- tecture for powerful Deep Neural Network (DNN) processing. Target appli- cations include front ADAS cameras, electronic mirrors with Blind Spot Detection (BSD), interior driver and cabin monitoring cameras and Around View Monitors (AVM) with parking assist. The new SoC provides the performance neces- sary to exceed New Car Assessment Program (NCAP) requirements for appli- cations such as lane keeping, Automatic Emergency Braking (AEB), intelligent headlight control and speed assistance functions. Fabricated in advanced 10nm process technology, its low power con- sumption supports the small form factor and thermal requirements of windshield- mounted forward ADAS cameras. About Ambarella Ambarella's products are used in a wide variety of human and computer vision applications, including surveillance, Advanced Driver Assistance Systems (ADAS), electronic mirror, drive recorder, driver/cabin monitoring, autonomous driving, and robotic applications. Ambarella's low-power and high-resolu- tion video compression, image process- ing, and deep neural network processors and software enable cameras to become more intelligent by extracting valuable data from high-resolution video streams. For more information, visit www.ambarella.com.

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