Oser Communications Group

1 6 SNACKING NEWS June 2018 SNACKING NEWS YummySnack Offers Craveable Snacks Without the Junk YummySnack ® is a range of snack prod- ucts designed to appeal to Millennial par- ents who want to give their kids a snack they'll enjoy without sacrificing good nutrition. "We realized that kids won't go straight to eating carrots and broccoli," said Don Townsend, Yummy Snacks Chief Executive Offi- cer and Chief Marketing Offi- cer and President of Jason Holdings, LLC. "We are a stepping stone, so this is a category that's not in exis- tence right now." The YummySnack range has two lines: Crunchy Puffs, which are offered in Sriracha Ranch, Cheddar, Sea Salt, BBQ and Hatch Green Chili flavors, and Yum- mySnack Bars™, which are offered in Cookie Dough, Coconut, Chocolate, Peanut Butter, Peppermint and Caramel Nut flavors. They're all designed as better- for-you options with less sugar, calories and fat than other snack options, along with more fiber, protein and Omega-3s to help satisfy appetites and control cravings, so that consumers can rely on them as a guilt- free way to tide them over between meals. The YummySnack Crunchy Puffs are made with chickpea flour. "There's nothing like it on the market. It's almost like a po- tato chip, but just a little thicker," Townsend said. "Millennials love hummus, and they love chickpeas, so we made it into a chip they can dip into their hum- mus." In product testing, kids love the spicier varieties, the Sriracha Ranch and Hatch Green Chili, either straight out of the bag or turned into the Crunchy Puff version of a walking taco, while consumers older than 25 prefer the Sea Salt variety that won't compete with the flavor of a dip. The Crunchy Puffs are certified halal and kosher, they're gluten free and Clean Leaf-Certified non-GMO, and they have an 11-month shelf life. "We don't put anything in there to extend shelf life; it's just the natural ingredients," Townsend said. Sug- gested retail price is about $3.49. The YummySnack Bars have the craveable appeal of a candy bar, but they feature energizing nourishment from real foods. "We just launched the Caramel Nut, and I've got to tell you, everyone loves the Caramel Nut," Townsend said. They're lower in calories than most competing products, and they're much lower in sugar than a candy bar. They're higher in fiber and contain up to 9 grams of protein. With an 18-month shelf life, they retail for $1.49. YummySnack is supporting retailers with digital media campaigns across a range of platforms. Those campaigns have already proven successful in driving Mil- lennial traffic to the retailers running pro- motions on the YummySnack products. With demonstrated success in communi- cating to the target consumer and driving traffic for products that align with Millen- nial consumers' desires for healthy foods that support their well-being, YummyS- nack has a winning recipe for retailers. YummySnack 484.364.4291 www.yummyhealth.com Olé Mexican Foods Celebrates 30th Anniversary In 1988, Veronica Moreno sold her first order of tortillas from a recipe passed down by her grandmother, who used tor- tillas to complement the flavors in her au- thentic Mexican dishes. Today, 30 years later, Olé Mexican Foods' quest continues to be helping create great foods that bring friends and family together around the table. The careful artisanship and versatility of Olé products have made it a friend of chefs, home cooks, and Mexican food lovers for the last three decades. Olé Mexican Foods Inc. will mark its 30th anniversary with a yearlong celebration dedicated to the people who have made those famous tortillas made by Moreno a staple on tables and in kitchens around the world. "My family and staff at Olé Mexican Foods are truly humbled for the opportu- nity to have a seat at your table. Helping families create a wholesome, fun, and au- thentic eating experience with our prod- ucts is the best compliment we could hope for," said Moreno, President and CEO of Olé Mexican Foods. She contin- ued, "I don't know if my grandmother ever dreamed that her family recipe would be enjoyed in so many homes. Thirty years later, I am certain she would be pleased to be part of bringing families together at the table through food. It's exciting to imagine where Olé Mexican Foods will go and how it will be used over the next 30 years." For those eager to cel- ebrate at home, Olé Mexican Foods has cre- ated several new recipe ideas that spotlight classic Mexican dishes as well as popular, and sometimes surpris- ing, foods that continue to make tortillas a key part of most pantries. These signature recipes will be made available throughout the year on the official website, www.ole- mex.com, as well as Olé Mexican Foods' social media channels. You can also find stories, photos, and other items about the history, culture, and success of Olé Mexi- can Foods Inc. Olé Mexican Foods www.olemex.com Shrewd Food a Groundbreaking New Healthy Product Line Clever Cookie recently launched Shrewd Food Protein Crisps, a category changer by making the ever-popular, but not so healthy, cheese puff a heathier snack. Shrewd Food Protein Crisps boast such great nutritional values that they highlight the "Shrewd Facts" on the front of the package.While pro- viding the same crunch, texture and flavor of cheese puff snacks, Shrewd Food Protein Crisps offer 14 grams of protein, 3 grams of fat, 2 grams of carbo- hydrates and 1 gram of sugar in a 90 calo- rie serving. These snacks are 67 percent protein. Per calorie, that's about the high- est percentage of protein found in snacks in the chip or better-for-you categories, and nearly twice as much as a protein bar. Shrewd Food Protein Crisps are avail- able in Baked Cheddar, Brickoven Pizza and Sriracha Cheddar flavors. Buyers can sample the first sweet flavor, Cookies & Cream, at Sweets & Snacks Expo 2018. This Shrewd Food Protein Crisps line has been such been so well received by the market that Clever Cookie will be introduc- ing more exciting new flavors shortly. Made with real cheese, and with no artifi- cial colors or preservatives, non GMO and packed with protein to fill you up, these are the perfect snack for the office, on the run, after the gym or to throw into the kid's lunchbox. The crisps are re- tail-ready in single- serve 0.74-ounce peggable bags packed into a caddy for convenience and front end, as well as multi-serve boxes, grocery-size bags and shippers. Shrewd Food also has a line of cookies that has the same protein value as other leading high protein brands, but Shrewd Food Oat & Berry and Oat & Chocolate Chip Cookies include a serving of 1 billion probiotics, prebiotics, fruits and veggies. Shrewd Food 516.208.4144 www.shrewdfood.net Pure Extracts, Candies, Ice Cream Ingredients Since 1890 Star Kay White was founded by David Katzenstein on February 14, 1890. The maker of top-quality ice cream flavorings has been owned and operated by the Katzenstein family for five generations. The business, originally known as Star Ex- tract Works, was located in New York City, exactly where the World Trade Center's North Tower once stood. Today, that may seem like an odd loca- tion to start a manu- facturing business, but in 1890, transportation in New York City was horse-powered and their trade was with small hand-crank ice cream shops and the dairy industry, all lo- cated on the tip of Manhattan Island. David's sons, Carl and Miles, developed flavored extracts — vanilla, peppermint, cinnamon, rose, strawberry, and rum — and sold them to bakers, brewers, dis- tillers, and ice-cream makers. The business thrived in Manhattan for 38 years and then moved to the Bronx in 1928, just before the Great Depression and Second World War. In 1984, under the guidance of Miles' son Walter, the com- pany settled into its current home in Con- gers, New York, where it occupies four buildings on 10 acres. The company is now owned by Ben Katzenstein, the great grandson of David – 62 years served, grandson of Miles – 66 years served, and son of Walter – 65 years served. Ben over- sees the company's operations with his two sons, Alex and Gabe, fifth generation Katzensteins. Star Kay White continues to flavor America's ice creams today with new and innovative ingredients and technical capa- bilities. One hundred and twenty-five em- ployees make about 40 million pounds of product annually in the 100,000-square- foot facility. "They're flavorings, like whiskey caramel, sea salt caramel, gra- ham cracker, rum raisin, marshmallow, all sorts of chocolates — with and with- out sugar, dark and milk, mixed with other flavorings — as well as peppermint can- dies, butter crunch, English toffee, chocolate almonds and chocolate-covered espresso pillows," says Ben Katzenstein, CEO of Star Kay White. Yet even after all of these many years, the heritage of Star Kay White lives on through the extracts that were at the heart of the company's beginnings. The Pure Extracts line offers a selection of exquisite flavors, ranging from Pure Almond, Chocolate, Lemon, Lavender, Rose and Peppermint. Recently, the modern culinary flavors of Pure Rosemary, Cardamom and Lime have been added to the collection. This extensive line of high quality ex- tracts is available to professional chefs, brew masters, master distillers and man- ufacturers in half-liter and gallon contain- ers. All of the extracts are non-GMO, gluten free, kosher, all natural and manu- factured at Star Kay White's facilities in New York state from the finest ingredients available. Star Kay White, Inc. 845.268.2600 www.starkaywhite.com

• Cover