Oser Communications Group

1 8 SNACKING NEWS June 2018 SNACKING NEWS BOS Brands Introduces Organic Rooibos Teas BOS Iced Tea, South Africa's #1 premium iced tea brand, is striking a chord with the U.S. market in showing that healthy can be fun. BOS' range of refreshing and lively ready-to-drink or- ganic iced teas are crafted exclu- sively with rooi- bos. Rich in antioxidants, elec- trolytes and es- sentials minerals, n u t r i e n t - d e n s e rooibos is deli- ciously healthy, naturally caffeine free and the perfect car- rier for fruit flavors. BOS Iced Tea checks all the health boxes by being USDA Certified Organic, Non-GMO Project Verified and vegan friendly – while delivering on great taste and refreshment. BOS is available in clas- sic iced tea flavors: Lemon, Peach and Berry, plus offers on-trend innovations like Green Rooibos & Yuzu (a Japanese citrus fruit) and Lime & Ginger. With its bold, colorful packaging and creative approach, BOS is set to shake up the iced tea market. "The name BOS has a double meaning in South Africa. It's derived from the word rooi- bos (red bush) – the key ingredient in our product. It's also slang that means 'crazy – in a fun way,'" said Marie van Niekerk, chief marketing officer of BOS Brands. Rich in rooibos and full of life, BOS Iced Tea is sold in individual 12-ounce slim cans at a suggested retail price of $1.99 each. BOS Iced Teas www.bosbrands.com/en Dorval Trading Co. Ltd. Announces Sour Power 1.75-ounce Belts Sour Power Belt packages ® are the latest addition to the widely recognized brand. The new belt packages were created to appeal to a broader consumer audience. The belt packages' graphics are in a horizon- tal format and packed in shelf-ready displays, and are available in cartons of 12 24-count packages. The bright and vivid col- ors and visual impact of the belt packages will be sure to create excitement with all fans of the Sour Power brand. The company also offers 96- count shippers to support display pro- grams. The Sour Power Belts are available in three flavor varieties: Sour Power Quat- tro ® , a four-color, four flavor belt, Straw- berry, and the newest flavor combination to join the line - Blazpberry ® which is a red and blue raspberry two-color belt. "We intend to leverage the success of our Straw Package line, which is a big win amongst our con- sumers," said President Roberta Cappel. "Sour Power has a significant presence in the market, and adding another for- mat of the popular belts is a natural extension of the growing portfolio." Dorval was instrumen- tal in launching the sour craze in the United States in 1985 with Sour Power, and celebrated the brand's 30th anniversary in 2015. Dorval Trading Company, Ltd. 800.367.8352 www.dorvaltrading.com Hostess Introduces Premium Snack Line Hostess Brands, LLC introduces premium adult snacking to the sweet baked goods category with the launch of Hostess ® Bak- ery Petites™. Designed with the vari- ety-seeking Millennial con- sumer in mind, new Bakery Petites are inspired by fresh, hand-crafted bakery treats. Perfect for entertaining or a sweet re- ward, Bakery Petites come in the following varieties. Bakery Petites cake de- lights: Crème filled cake balls, in both double chocolate and white fudge vanilla, feature soft cake with rich creamy filling dipped in a delicious fudge coating and topped with sprinkles. Bakery Petites brownie delights: Indul- gent mini fudge brownies in both choco- late chunk and chocolate raspberry. Bakery Petites crispi thins: The first thin and crispy cookie to hit the sweet baked goods aisle in both fudge blondie and chocolate brownie. "With the tremendous growth in bite- sized treats in the confec- tionery category, we saw a huge opportunity to innovate with a new premium line that strategically enhances our reach and incrementality," said Andy Jacobs, EVP and Chief Operating Officer, Host- ess Brands. Hostess Bakery Petites are made with ingredients such as real chocolate, real vanilla, and real raspberries. There are no artificial flavors or colors and no high fructose corn syrup. Hostess Bakery Petites are now available at retailers na- tionwide and are baked in the USA. Hostess Petites www.hostesscakes.com Tortuga Rum Cake Company Adds Rum Cake Bites to its Portfolio Tortuga Rum Cake Company, a 34-year- old company based in the Caribbean, can be found in all major Caribbean airports, sea ports and many major North American airports and travel des- tinations. 2018 is an exciting year for Tortuga, as the brand will be launching the highly-anticipated Tortuga Rum Cake Bites. They are bite-sized versions of the world- famous Tortuga Golden Original Rum Cake, which captures an au- thentic taste of the Caribbean in every bite. These rum cake bites include the highest-quality ingre- dients and a special, five-year-old, oak barrel-aged Tortuga Gold rum. Ten au- thentic rum cake bites are indi- vidually wrapped to lock in the delicious freshness inside a premium giftable travel retail package. Tortuga is on its re- lentless pursuit of innovation, with a special focus on the travel retail market. Customers can expect fresh and new op- tions, such as the Tortuga Rum Cake Bites, and an enhanced brand look-and-feel. Tortuga Rum Cake Company 786.817.6880 www.tortugarumcakes.com Raymundo's Mini Churro Dippers Have Millennial Appeal Introducing Raymundo's Mini Churro Dip- pers.The two-compart- ment snack segment is on fire and Mini Churro Dippers brings a favorite Millennial treat — chur- ros — to the party. These delicious mini churros combine with dark chocolate sauce and caramel dipping sauce to make two delicious on- the-go snacks. "We continue to see a large increase in be- tween-meal snacking occasions," said Bob Levi, Chief Executive Officer of Raymundos Food Group. "Con- sumers want convenience that tastes great, and we are putting a lot of innovation focus against that trend. Mini Churro Dip- pers have been received well by the retail trade, and we ex- pect them to be a big hit with consumers as well." Suggested retail price for Raymundo's Mini Churro Dip- pers is $1.99. They will be shelved in the refrigerated snacking and/or refrigerated desserts sections in store. Raymundo 513.560.8189 www.raymundos.com Chocolate Draped in Gold from DeBrand Draped in Gold is the latest addition to De- Brand's artisanal Chocolate Art Box Col- lection. Living up to its namesake, the 8-inch diameter Belgian dark chocolate base and lid are both delicately adorned with pure 24 karat gold. Every DeBrand Chocolate Art Box is meticulously handcrafted by skilled chocolate makers to meet the highest of quality stan- dards from the ingredients chosen to finished presen- tation. Available on its own, the Draped in Gold Art Box weighs more than 2 pounds, but all of DeBrand's Chocolate Art Boxes are also available filled with assortments of the company's Classic or Truffle Collection. The timeless favorites of the Classic Collection include luscious caramel varia- tions, pure fruit creams as well as re-in- spired traditional selections attuned to the American palate. DeBrand's Truffle Collec- tion provides satisfaction for every chocolate crav- ing in its 12 oversized, ar- tistically designed variations. The popularity and quality of both col- lections stand as proof of DeBrand's commitment to excellence. Whether it is enjoyed on its own or filled with DeBrand's renowned col- lections with made-from-scratch centers, DeBrand's Draped in Gold Chocolate Art Box delivers a gilded, gourmet experience. DeBrand Fine Chocolates 260.969.8331 www.debrand.com

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