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TRADESHOW CALENDAR KITCHENWARE NEWS & HOUSEWARES REVIEW n JUNE 2018 n www.kitchenwarenews.com C A L E N D A R TRADE SHOW ADVERTISER INDEX JUNE 2018 20-26 Dallas Total Home & Gift Market Dallas, Texas www.dallasmarketcenter.com 25-27 SmartFood Expo Chicago, Illinois www.expo.unitedfreshshow.org/sfe2018 30 - July 2 Summer Fancy Food Show Jacob Javits Convention Center New York, New York www.specialtyfood.com JULY 2018 10-16 The Atlanta International Gift and Home Furnishings Market Atlanta, Georgia www.americasmart.com 13-15 Slow Food Nations Denver, Colorado www.slowfoodnations.org 29 - August 2 Summer Las Vegas Market World Market Center Las Vegas Las Vegas, Nevada www.lasvegasmarket.com A U G U S T 2 0 1 8 18-22 NY NOW Javits Convention Center New York, New York www.nynow.com S E P T E M B E R 2 0 1 8 13-18 National Products Expo East Baltimore Convention Center Baltimore, Maryland www.expoeast.com J A N U A R Y 2 0 1 9 8- 15 The Atlanta International Gift & Home Furnishings Market Atlanta, Georgia www.americasmart.com Brentwood . . . . . . . . . . . . . . . . . . . . . .20 ECO Balanced Technologies . . . . . . . .2 Ergo Chef . . . . . . . . . . . . . . . . . . . . . .24 Franmara . . . . . . . . . . . . . . . . . . . . . . .11 Howard Products . . . . . . . . . . . . . . . .17 International Market Centers . . . . . . .11 Janey Lynn's Designs . . . . . . . . . . . . .20 Primeware . . . . . . . . . . . . . . . . . . . . . .20 Saltworks, Inc. . . . . . . . . . . . . . . . . . . . .7 22 AmericasMart® will offer new introductions, new product collections and presentations and industry-leading programming featuring celebrated tastemakers, business visionaries and innovators across its newly timed seven- day run when The Atlanta International Gift and Home Furnishings Market® convenes July 10 through 16, 2018. Leading the July Market lineup is expanded AmericasMart LIVE programming, delivering new experiences and an all-new coterie of globally celebrated talent, including Trisha Yearwood sponsored by IMAX; Bethenny Frankel; India Hicks and Nathan Turner sponsored by Luxe Interiors + Design and Caracole, and many more. AmericasMart LIVE will again leverage original broadcast media programming against a backdrop of AmericasMart 's incomparable product mix. For July 2018, AmericasMart LIVE becomes the new venue for ICON HONORS 2018, the Market's acclaimed centerpiece and the most important and anticipated evening in the gift and home industry. International tastemaker Arianna Huffington takes the ICON HONORS stage in an exclusive keynote presentation to mark the professional achievements of those who will win the coveted ICON HONORS recognition on Thursday, July 12 (full details at www.iconhonors.com). The July market will also offer the debut of The Museum Collective, an all-new curated merchandise collection produced under a new strategic Museum Store Association/AmericasMart partnership. Custom-designed to ser ve the refined merchandising requirements of museum stores, zoos, aquariums, catalogs, online sellers and other specialty retail enterprises, The Museum Collective will present a curated selection of quality gifts, décor, collectibles and private label products. Hallmark Gold Crown will participate in the July market at AmericasMart for the first time in more than a decade, bringing its buyers to both shop and participate in member events onsite, and the show will also offer new buying experiences in the temporary collections, which run on a new Wednesday to Sunday schedule. The Atlanta International Gift and Home Furnishings Market runs Tuesday, July 10 through Monday, July 16, 2018 (Temporaries Wednesday, July 11 through Sunday, July 15). For more information, visit www.americasmart.com/july. KN AmericasMart Promises to Excite in July New American Cutlery Brand Combines Tech With Tradition manufacturer where he could apply his unique molding technique, and he and his son Rolf created a formula together for metal injection molding. By 2004, the company found a niche in orthodontic brackets and braces, using its process to give metals higher tolerances. From that technology Ferrum TC was born. "O ur advantage is the metal forging technology we use," said Wade. "It makes a pure and pristine part out of metal in an efficient manner. Instead of the centuries-old techniques in the world of knifemaking, the old cut-and-grind, we take metal in a powder form and put it into its final shape, eliminating a lot of the secondar y operations involved. Because of that efficiency, we're able to open up our design platform and create a bunch of craz y shapes you can't other wise manufacture. And we can do that with really hard metals." Their process also allows them to cut down on metal waste and recyc ling, f rom a 50 percent waste rate to a rate below 1 percent. " The biggest jumping off point is at the molecular level and the construction," Wade said. " We specialize in powdered steel, and there's a lot of advantage to that. You get greater purity and density out of it. It's not the typical steel people like to brand and then talk about in generic terms, so we don't spend a lot of time talking about branded steel. It's kind of like comparing a souffle to eggs over easy; they're both made with eggs, but they don't have much to do with each other." Ferrum TC offers two different lines, the Estate Series and the Reser ve Series, named after winemaking in the Oregon region. Each line includes a paring knife, steak knife, boning and filet knife, serrated utility knife, an 8-inch chef 's knife, a car ver, a scalloped slicer and a Santoku knife. The Reser ve line has a walnut handle formed for a pinch grip, for trained culinar y professionals. " We located our logo right where your thumb would find it," said Wade, "and the curves and contours are designed to give you a lot of latitude, to guide you into that spot without prohibiting you as you shift and use different techniques." The Estate, on the other hand, is formed for a pommel grip and has a Pacific maple handle. "It has a little egg shape that fills the void in your palm and gives you control," said Wade. "It's not the way a c lassically trained chef is going to hold the knife, but it's a very popular grip." And that range of styles and appeal, he says, is part of the brand philosophy : "I have two viable alternatives for people who use the knife in different ways. I'm not going to try to make everybody conform to one way of making a knife, with one balance point and grip style; I'm going to create a tool that works in terms of for ward design. It's not that one has a different color — each knife has a different hand feel." Each knife also features a convex edge, or an appleseed shape, which Wade says gives the knives the strongest combination of strength and sharpness and helps the knife last for generations. "If you're standing out in f ront of a wall of knives, just the visuals are going to make ours stand out," said Wade. "If you were going to compare this to another knife that looks like ours, you're going to pay twice the price and it's going to be extremely limited distribution because it's going to be a handmade product, f rom a cottage industry maker. The discriminating knife buyer knows that, so we're making this high design more accessible. We put our price point in the premium, $120 to $170 for an 8- inch chef 's knife, but we're on the bottom edge of that. We purposely set our MAP retail at $119.95, so the question is obvious: 'How do I get the best knife at this price?'" Ferrum TC gets its steel f rom Pennsylvania. Handles come f rom local, sustainable wood scrap in Oregon, but, for Wade, the origin of the materials isn't all that makes them American. "It's not okay to just make something here that's not special, not unique or different," he said. "If you're going to make something in the U.S., it's gotta be special, and sometimes that means starting f rom scratch to figure out a different way. If we can make something we're proud of, that can compete — people say this is better, and I don't have to beg for a premium, so I can sell the dang thing and sell it at the same price as everybody else — then we're doing something meaningful for the long term. Yeah, making it here is important, yes, the technology allows us to do that, but at the end of the day, it's a great knife, and it feels right to make it." KN (cont. from Page 19)

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