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GOURMET NEWS JUNE 2018 www.gourmetnews.com SFFS PREVIEW 2 0 In 1988, Veronica Moreno sold her first order of tortillas from a recipe passed down by her grandmother, who used tortillas to complement the flavors in her authentic Mexican dishes. Today, 30 years later, Olé Mexican Foods' quest continues to be help- ing create great foods that bring friends and family to- gether around the table. The careful artisanship and versatility of Olé prod- ucts have made it a friend of chefs, home cooks, and Mexican food lovers for the last three decades. Olé Mexican Foods Inc. will mark its 30th anniversary with a yearlong celebration dedicated to the people who have made those famous tortillas made by Moreno a staple on tables and in kitchens around the world. "My family and staff at Olé Mexican Foods are truly humbled for the oppor- tunity to have a seat at your table. Helping families create a wholesome, fun, and authentic eating experience with our products is the best compli- ment we could hope for," said Moreno, President and CEO of Olé Mexican Foods. She continued, "I don't know if my grandmother ever dreamed that her family recipe would be enjoyed in so many homes. Thirty years later, I am certain she would be pleased to be part of bringing fami- lies together at the table through food. It's exciting to imagine where Olé Mexican Foods will go and how it will be used over the next 30 years." For those eager to celebrate at home, Olé Mexican Foods has created several new recipe ideas that spotlight classic Mexican dishes as well as pop- ular, and sometimes surprising, foods that continue to make tortillas a key part of most pantries. These signature recipes will be made available through- out the year on the official website, www.olemex.com, as well as Olé Mex- ican Foods' social media channels. You can also find stories, photos, and other items about the history, culture, and success of Olé Mexican Foods Inc. Olé Mexican Foods www.olemex.com Olé Mexican Foods Celebrates 30th Anniversary Four New Product Introductions from MarDona Specialty Foods MarDona Specialty Foods is introducing four new products for the La Truffe Royale line: Black Truffle Acacia Honey, Black Truffle Rub, Black Truffle Sea Salt and Black Truffle Tape- nade. Black Truffle Acacia Honey replaces Wild For- est Tupelo Honey in the company's product range. This fine, smooth acacia honey is imported from Italy and then blended with black truffle pieces along with MarDona Truffle Essence. This honey makes a perfect ad- dition to any cheese platter or roasted poultry. Great over fresh ricotta cheese and toasted bread, it is perfect for any dish or even as a dip. Black Truffle Rub incorporates a dried black truffle with a hand-harvested salt for the rub to beat all rubs. It's a very fine powder that rubs well into any meat, poultry or seafood. Also, it can be added to sauces and more. Black Truffle Sea Salt is a perfect addi- tion to anything you would put salt on. Perfect over fries, onion rings, pizza, all burgers, sandwiches, pop- corn and so much more. The salt is a perfect blend of Mar- Dona Truffle Essence mixed with a fine imported sea salt and truffle pieces. Black Truffle Tapenade is a great formula of black truf- fles and truffle infused oil along with some tender lov- ing care. Use it straight from the jar and spread over some toasted crusty bread. Or mix with a mayonnaise and create a wild truffle aioli. Add to hot cooked pasta as a great truffle pasta dish. There is no limit what you can do with it. MarDona Specialty Foods, Ltd. 855.OIL.SPRAY (645.7772) www.mardonaspecialtyfoods.com YummySnack Offers Craveable Snacks Without the Junk YummySnack ® is a range of snack prod- ucts designed to appeal to Millennial parents who want to give their kids a snack they'll enjoy without sacrificing good nutrition. "We realized that kids won't go straight to eating carrots and broccoli," said Don Townsend, Yummy Snacks Chief Executive Offi- cer and Chief Marketing Of- ficer and President of Jason Holdings, LLC. "We are a stepping stone, so this is a category that's not in exis- tence right now." The YummySnack range has two lines: Crunchy Puffs, which are offered in Sriracha Ranch, Cheddar, Sea Salt, BBQ and Hatch Green Chili flavors, and YummySnack Bars™, which are offered in Cookie Dough, Coconut, Chocolate, Peanut Butter, Peppermint and Caramel Nut fla- vors. They're all designed as better-for- you options with less sugar, calories and fat than other snack options, along with more fiber, protein and Omega-3s to help satisfy appetites and control crav- ings, so that consumers can rely on them as a guilt-free way to tide them over between meals. The YummySnack Crunchy Puffs are made with chickpea flour. "There's noth- ing like it on the market. It's almost like a potato chip, but just a little thicker," Townsend said. "Millennials love hum- mus, and they love chickpeas, so we made it into a chip they can dip into their hummus." In product testing, kids love the spicier varieties, the Sriracha Ranch and Hatch Green Chili, either straight out of the bag or turned into the Crunchy Puff version of a walking taco, while con- sumers older than 25 prefer the Sea Salt variety that won't compete with the fla- vor of a dip. The Crunchy Puffs are certified halal and kosher, they're gluten free and Clean Leaf-Certified non-GMO, and they have an 11-month shelf life. "We don't put anything in there to ex- tend shelf life; it's just the natural ingredients," Townsend said. Suggested retail price is about $3.49. The YummySnack Bars have the craveable appeal of a candy bar, but they feature energizing nourishment from real foods. "We just launched the Caramel Nut, and I've got to tell you, everyone loves the Caramel Nut," Townsend said. They're lower in calories than most com- peting products, and they're much lower in sugar than a candy bar. They're higher in fiber and contain up to 9 grams of pro- tein. With an 18-month shelf life, they re- tail for $1.49. YummySnack is supporting retailers with digital media campaigns across a range of platforms. Those campaigns have already proven successful in driv- ing Millennial traffic to the retailers run- ning promotions on the YummySnack products. With demonstrated success in communicating to the target consumer and driving traffic for products that align with Millennial consumers' desires for healthy foods that support their well- being, YummySnack has a winning recipe for retailers. Yummy Health 484.364.4291 www.yummyhealth.com Merchandising Innovation from Paramount Caviar Paramount Caviar introduces the newest in clamshell packaging, enabling the store owner the option of standing or hanging the product in the refrigerator.The exclusive design max- imizes sales within the smallest foot print, while offering retailers a self-service option. Whether displaying one or the entire line, the display makes an impactful and enticing presentation for the grab and go sponta- neous purchase.With the launch of both im- ported and domestic caviar with various sizes and affordable price points, Paramount Caviar is surely a must-have for the gourmet retailer. Caviar packed in glass jars shows the end users what they are getting, while the upright position maintains the in- tegrity of the caviar with a four-week re- frigerated shelf life. The color-coded inserts offer an array of information, transforming any "foodie" into a caviar expert. For the more adventurous there is an easy-to-create recipe tailored to the species of caviar pur- chased.The water-re- sistant recipe card allows the in-home chef to save and re- create the recipe. An imported mother of pearl spoon is also included as a gift. The double-sided clamshell insert is vi- sually appealing and informative, including nutritional label, in- gredients, best-by date, lot number, UPC bar code, recipes, country of origin and species specifications. Paramount Caviar 800.99.CAVIAR / 718.786.7747 www.paramountcaviar.com Booth #2038 at Summer Fancy Food Show Reach More Gluten-Free and Natural Food Consumers Exhibiting at a Gluten Free & Allergen Friendly Expo is the best way for retailers and CPG brands to reach the gluten-free or allergen- free consumer. The GFAF Expos are the largest and fastest grow- ing special diet con- sumer events in the United States, and have expanded to nine cities throughout the country. If your store offers private label gluten- free products, exhibiting at the GFAF Expos would allow you to showcase these products, show the "free-from" community you can accommodate their needs, promote the gluten- free products available on your shelves and drive sales back to your store. Becoming an exhibitor is a great way to reinforce your commitment to the gluten-free and allergen- free community. Gluten Free Media www.glutenfreemg.com SPONSORED CONTENT SPONSORED CONTENT

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