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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NHS Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Jay Watson • Hannah Stefanovich • Margaret Oser Show Logistics & Distribution Marcos Morhaim Senior Account Manager Adrian Chacon • Beth Painter Michael Santamarina • Kim Whiteman Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Hardware & Housewares Review is published by Oser Communications Group ©2018 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Hardware & Housewares Review Wednesday, May 9, 2018 4 Bundling Ties from Erickson One of the handiest product lines in Erickson's assortment is its line of Bundling Ties. Every customer that's used them is completely satisfied and continues to find more and more uses for them over time. They are ideal for bundling up extra webbing on your tie downs, wrapping up extension cords, storing garden hoses and much more. They truly are only limited by your imag- ination. The Bundling Ties are made from EPDM rubber, which is designed to stand up to the elements better than nat- ural rubber or plastic. Both natural rub- ber and plastic can start to deteriorate or become easily breakable in extreme conditions. They are available in three lengths: 8", 14" and 24". The small, or mini versions are the ones you'll find yourself storing around the house, garage or shop for those little jobs, whereas the larger and longer models can be mounted on four-wheeler racks as a tie down system or used in heavier applications. The 8" mini models are available in a 6-pack or 25-pack. If you are looking to gauge interest at your retail location, the 6-pack is the option for you. This pack can be priced low and sold on an impulse. Once they start using the Bundling Ties, they won't be able to stop! The larger versions are sold as 2-packs but hang open so the consumer can feel the quality material used to produce these quality products. The Bundling Ties are another inno- vation Erickson has introduced to push the market and make things easier and more convenient for customers. With over 40 years in the industry, Erickson has developed a recognizable brand and the Bundling Ties fit right into its reputa- tion of delivering innovative quality products! For more information, call 888.546.4668. Amaze-Heater LLC: Customers 'Warm Up' to Products Due to Feedback-Based Innovations An interview with Pete Vangala, Chief Operating Officer, Amaze-Heater LLC. HHR: Tell our readers about your com- pany. PV: Amaze-Heater LLC is the distributor for wall mounted electrical heaters in the United States. Our products are certified to UL Standards by Intertek and the only company to offer three different sizes (250W, 400W and 600W). In addition, we also have a 100W heater for under- the-desk space heating in office settings. Our heaters work on the principle of nat- ural convection and provide gentle heat to the entire room without the use of a fan. HHR: Tell our readers more about the features of these wall mounted heaters. PV: Our heaters are energy effi- cient as all the power is converted to heat. They do not have any moving parts and as a result have a silent no-noise operation. These units are designed for zero maintenance and a long life. HHR: What would you say makes your company unique? PV: We are not just distributors, but also hold major interest in the manufacturing company. Also, we are owned and Continued on Page 25