Oser Communications Group

NHS18.May10

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Hardware & Housewares Review Thursday, May 10, 2018 1 4 2018 Best of Show Breakfast with Fusionbrands, a Trio of Egg-Citing Tools Start the day smiling with Fusionbrands ® latest cooking tools. Add a burst of sun- shine yellow to your kitchen and say good morning to a fun and colorful breakfast trio: ButterEasy, EggXactPeel and EggXactRing. Getting your griddle ready for eggs, pancakes or grilled sandwiches just got easier with the new ButterEasy. Put down the knife and grab a ButterEasy to quick- ly and easily spread butter. Use on pans, skillets and baking dishes to keep foods from sticking. It also keeps your fingers clean and protected from hot surfaces; you can even use it on warm foods like toast, bagels and corn. ButterEasy elimi- nates the need to dirty a knife to cut but- ter for prepping pans. No more scratch- ing pans with the knife to spread it around or wasting butter by chopping off way too much. The three-piece design allows you to store butter in multiple ways. The body is made of flexible sili- cone to roll-up or down as needed and two different caps are included to give you storage options. Grab a ButterEasy and paint the pan with butter! It's simple…if you eat eggs, you need an EggXactPeel. Whether you boil eggs or crack eggs for cooking and bak- ing, you'll want this ingenious tool to make a clean break in the shell. With the new EggXactPeel peeling boiled eggs is as easy as 1, 2, 3. If you're peeling one boiled egg or a dozen at time, this handy little tool will have you mastering a quick and easy egg shell removal technique… Crack, Peel and Remove. It's CPR for eggs! With the EggXactPeel you can rid yourself of the frustrating task of removing annoying tiny shell fragments piece by piece and tearing apart the boiled egg. With two special function ends you can make the perfect crack with the plastic "blade" end, then switch to the peeler end to help remove the stubborn shell. The cus- tom curve allows a slim fit under the membrane to easily release the entire eggshell. You can even use the blade end of the EggXactPeel to crack raw eggs to avoid getting messy unsanitary drips of egg down the side of your bowls and countertops; all it takes is a quick snap of the wrist. EggXactPeel is exactly the egg tool you've been waiting for. Now that you have an easy way to butter your pan and crack your eggs, bring on the EggXactRing to complete your meal. Making a delicious egg sand- wich perfectly sized to sit on top of a toasted English muf- fin is made easy with the EggXactRing. It's a fully adjustable silicone food ring to make perfectly sized eggs, pancakes or stacked food presen- tations. The EggXactRing is nonstick and can be used on the stovetop, in the oven and microwave. It adjusts from 1.5 inch- es to 4 inches in diameter to bake, mold and present. Make egg sandwiches that are extra thick and perfectly fit the bread size, pancakes that are evenly sized to stack, or layer thinly sliced fruit or veg- etables to build an edible piece of art. EggXactRing makes it easy to find the perfect fit. For more information, go to www.fusion brands.com or call 877.279.2002. ELLE Appoints DuraKleen Inc to Expand Home Product Collections Women's magazine ELLE is with storage and kitchen product specialist DuraKleen, Inc to launch ELLE GOURMET bake- ware collection as well as ELLE and ELLE DÉCOR closet storage lines. Inspired by the famous ELLE maga- zine's spin-off ELLE GOURMET and ELLE A TABLE focusing on cooking and gastronomy, DuraKleen is develop- ing a stylish collection including cook- ware, bakeware and food preparation items. "We love the way DuraKleen trans- lated the ELLE chic and fashion spirit in the products," said Eva Platini- Hernandez, Senior Manager at Lagardère in charge of the ELLE brand licensing in the Americas. "ELLE is more than a magazine; this is a lifestyle brand. Cooking is an essential part of people's lifestyle so it was important for the brand to develop these categories and to express the distinctive look and feel of the brand's positioning." The ELLE GOURMET collection is launched along very trendy ELLE DÉCOR kitchen accessories and pantry items such as bread boxes, flatware cad- dies, napkin holders, etc. "Women every- where in the country are going to fall in love with the rose gold collection. It is irresistible. Design is sharp, modern and very feminine," added Platini- Hernandez. Outside of the kitchen, the closet is another important focus for both ELLE and DuraKleen. Together, they launch the first ELLE DÉCOR closet accessories including storage boxes, hangers and shoe racks. The ELLE brand will include cosmetic and jewelry organizers and van- ity mirrors. "Today's women take a great care of their closet. It is like their private world, and they want to make it look good to feel good," says Platini- Hernandez. ELLE DÉCOR closet organ- ization reflects perfectly the brand DNA: sober, clean and sophisticated, yet play- ful and eclectic. "The full ELLE DÉCOR collection was launched in 2017 with seven different partners on specific key categories and we are happy to count DuraKleen as one of our newest addition to make it even stronger," added Platini- Hernandez. About ELLE With 46 editions in the world and 21 mil- lion readers worldwide, the ELLE maga- zine is the leading reference for fashion, beauty and lifestyle. The first edition of the ELLE magazine has been launched in France in 1945. That special ELLE spirit has been developed into a collection of licensed products worldwide distilling the unique ELLE Parisians' Lifestyle. The ELLE brand is owned by the Lagardère Active group based in France. Lagardère Active Enterprises is the dedi- cated business unit of the Lagardère Group, running the non-media brand extension worldwide. Discover more about the ELLE world on www.ellebou- tique.com. About DuraKleen/Euroware DuraKleen(USA)Inc/Euroware is a pri- vate New York Corporation founded in 1989. It manufactures a comprehensive quality product line of almost 1,000 household items. Categories include bakeware, cookware, kitchen essentials, storage and organization, bath and house- hold basics. It is known for its EuroHome and Euro-Ware housewares brands along with its other licensed brand Frigidaire.

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