Issue link: http://osercommunicationsgroup.uberflip.com/i/960900
An interview with Paul McMahon, Vice President, Commercial Operations, Aurobindo Pharma USA. CDD: What is Aurobindo's concept of 'AuroControl'? PM: AuroControl encompasses Aurobindo's extensive end-to-end expertise and complete oversight and control across all critical functions in pharmaceutical develop- ment, manufacturing and distribution. Ultimately, this level of control ensures an exceptionally high level of quality, value, consistency and breadth of line for our customers. Aurobindo has followed a natural evolution from Aurobindo's AuroControl Drives Consistent Growth Enviroscent ® is now sell- ing fresh air in the form of new, solvent-free auto air fresheners. These rev- olutionary auto fresheners provide pure, long-lasting fragrance without the use of harmful chemicals, offering shoppers an alternative to chemical-laden auto freshen- ers on the market today. "The current auto air freshener market is fraught with chemicals and artificial scents. In fact, most auto fresheners on the market contain 50 percent or more sol- vent," said Enviroscent Marketing Director Litisha Fye. Unlike traditional auto fresheners, Enviroscent uses a patented technology that diffuses the purest fragrance oils slowly over time without the use of solvents, PDQ Communications continues to lead the way in email programs to pharmacists and pharmacy tech- nicians. Its best email practices can help your message be seen by more than 500,000 pharmacists and technicians – the most robust list in the industry. It can guide you to maximize exposure of your communication with a dynamic subject line, headline, preheader (preview text), email content and layout. Pharmacists and technicians approach their email as we do. We glance at our inbox and delete emails that do not seem relevant or useful, respond to those that are more time sensitive, and flag others to review at a later Why Uniweb? Let's consider the function of consultation/immu- nization rooms. Uniweb provides rooms with the following fea- tures: Convenience and Ease of Access With Uniweb's portable and flexible design, store designers can install the room vir- tually anywhere. Its ADA compliant entries will accom- modate all users of the space. The consult room can be placed near the check-out station for easy access for transactions, procedures or conversations between patients and pharmacy staff. Physicians across four HCP specialties took part in an RLA Collective/Brandperx survey on HCP recommenda- tions of OTCs to patients. RLA Collective, a leading health and wellness market- ing agency for OTC and supplement brands, partnered with Brandperx, a specialized point-of-care patient and HCP sampling and education company, to survey 1,600 HCPs in four specialties: OB/GYN, Pediatrician, Gastroenterologist and Primary Care. The survey looked at what categories of over-the-counter (OTC) products HCPs are most often recommending to patients and what drives these recommendations. The results of this survey Continued on Page 28 Smith Drug Company's newest distribution center will open this Spring in Carey, Ohio. This fully automated, strategically located distribution center will be Smith Drug Company's fifth, joining Spartanburg, South Carolina; Valdosta, Georgia; Paragould, Arkansas; and Milton, Vermont. It fills a gap in its service area and allows the company to serve its midwestern customers more efficiently and effectively. The Carey distribution center will allow Smith Drug Company to reach areas that were previously difficult, or logistically impossible, to reach while Continued on Page 29 Continued on Page 28 New Enviroscent Auto Air Fresheners PDQ Communications Expands Electronic Media Capabilities RLA Collective Survey Reveals Top OTC Recommendations Consultation/Immunization Rooms from Uniweb Smith Drug Company Adds Fifth Distribution Center Continued on Page 28 Continued on Page 29 Continued on Page 28 TABLE #444 Oser Communications Group Palm Springs Sunday, April 22, 2018 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS