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An interview with Raymond McCall, President, XIL Consulting. CDD: You've recently joined XIL Consulting as company President. How did you move from pharmacy into the consulting space? RM: I actually started my career as a licensed pharmacist, behind the counter. Which I loved. Over the years, I moved into senior executive roles at companies like Albertsons, CVS and AholdUSA. It was Chuck Kneese's work with XIL that led me to the firm and Susan Lang, the Chief Executive Officer and Founder. XIL was answering big strategy questions for clients: how to expand leverage in the market, how to create and monetize new products and services? Their results were so phenomenal, I decided to join the team. CDD: What are the needs in this space? Market Chat with XIL Consulting West-Ward Pharmaceuticals Corp. (West-Ward) is a wholly-owned U.S. subsidiary of Hikma Pharmaceuticals. As a Hikma company, West-Ward is transitioning to the Hikma brand in 2018. Hikma Pharmaceuticals PLC is a multinational pharmaceuti- cal group focused on developing, manufacturing and marketing a broad range of both branded and non-branded generic and in-licensed products. Hikma's operations are conducted through three businesses: 'Injectables,' 'Generics' and 'Branded,' based pri- marily in the Middle East and North Africa (MENA) region, where it is a market leader, the United States and Europe. In 2016, Hikma achieved revenues of $1,950 mil- lion and profit attributable to shareholders of $155 million. Responsible Partner The relationships West-Ward has with its customers are extremely important to the company. It is sharply focused on anticipating, meeting and exceeding their Gold Sponsors at this year's Natural Products Expo West and Expo East, Healthy Ventures has started 2018 strong. Healthy Ventures has assembled a strong CPG Team to aid up and coming branded companies. It creates strong innovative brands like Schiff Vitamins, Power Bar, Oral-B Products, Nestle Products, brand builder of No. 1 Freeze Dried Crunchies Naturals, and now the innovative Berry Sleepy and Berry Awake. Berry Sleepy is made up of a proprietary sleep and relaxation blend that includes tart cherries, passion fruit, goji berries and valerian root extract. This berry base formu- la also has the added benefit of 500mg of prebiotics. The new Berry Awake Energy Shot is made of a proprietary blend that includes green coffee berries, bacopa leaf and ginseng extracts. In addition, the company has added 2,000mg of pea plant protein. For over 10 years, Camber Pharmaceuticals has been one of the fastest growing generics companies in the U.S. Camber's com- mitment is to bring the highest quality generic pharmaceuticals to the market to improve quality of life through cost-effective med- ications. Numerous new product launches are scheduled for the second half of the year, allowing the company to bring more value to its partners and the patients they serve. In addition to its highly competitive portfolio, Camber is noted for its strong supply chain, exceptional customer service and a dedicated team of seasoned sales professionals with deep experience in the generics industry. In addition to providing a sustainable, long-term competitive advantage to its customers, Camber's goals include: strengthening strategic partnership alliances; anticipating and respond- ing to customer needs; maintaining transparency in all areas of business; and commit- ting to a reliable and high quality supply of products. Today Camber's parent company, Hetero Drugs, is the largest privately held Continued on Page 29 Continued on Page 28 The West-Ward Difference Berry Sleepy and Berry Awake Camber and Hetero: 10 Years Of Commitment Continued on Page 28 Continued on Page 29 Oser Communications Group Palm Springs Saturday, April 21, 2018 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS BOOTH #634 TABLE #534 TABLE #432