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As the gaming industry matures and becomes increasingly competitive, casinos are looking for expansion plans that complement existing programs and diversify offerings. It's more important than ever for resorts to increase guests' length of stay, attract new demographics and create revenue streams outside of gaming. At the same time, many tribes are looking to offer more amenities to the tribal community. To achieve those goals, Harrah's Cherokee Casino Resort in Cherokee, North Carolina, opened its $13 million bowling entertainment center in the summer of 2017. The project was financed by a partnership between the resort and the Eastern Band of Cherokee Indians. "The goal for our bowling family entertainment center was to serve both gam- ing customers and the local community," said Brooks Robinson, Harrah's Cherokee Regional Vice President of Resort Operations. "We wanted to serve our existing customer base and attract new gaming and non-gaming customers across a wide Harrah's Cherokee Goes Bowling with Brunswick An interview with Patrick Papaccio, Founder and co-Owner. GN: How did Imagine This get involved with the gaming industry? PP: Purely by accident! We started out as a corporate promotions com- pany and the casino industry never even entered our minds – until my business partner Shawn Keep decided to take a detour into a Palm Springs-area tribal casino on his way to his river house. He asked if they did promotional items and the answer was "yes." We got our very first casino order for 5,000 logo'd baseball caps! GN: How did you become a promotional market leader in this industry? PP: We learned the easiest road to success is to simply help our clients succeed. Early on, we invested a ton of time and resources into understanding casino player By Pam Mallette, Head of Customer Engagement Marketing for North America at Ericsson With the phenomenal change in consumer purchasing behavior brought about by advances in e-commerce, the retail industry is harnessing tech- nology to enhance the customer journey and strengthen the customer relationship at every touch point as well as to optimize supply chain management, logistics and operations to cut operating costs. Ericsson's recently pub- lished 5G Business Potential report studied current trends in retail and found dramatic, far-ranging change coming. New technologies such as machine learning, artificial intelligence, social com- merce, connected devices, augmented and virtual reality (AR/VR), and geo-location are enabling retailers to provide previously unheard-of customer care that seamlessly blends in-store and mobile shopping. My shopping experience will start when I wake up, with a text from my favorite Lehigh CustomFit is the leader in managed corporate shoe programs and a branded service of Lehigh Outfitters and SlipGrips, a leading designer, manufacturer and provider of Slip-Resistant Footwear. Lehigh CustomFit values your employees and will help you maximize their safety by supplying shoes that achieve only the best non-slip test results. Slip, trip and fall injuries are the most common type of workplace injury, resulting in 724 deaths on the job in 2013, according to the National Safety Council's 2016 edition of "Injury Facts." Lehigh CustomFit appreciates your business and wants to help you mitigate the risk of worker's compensation claims, insurance premiums and lost productivity from employee injuries. In 2013, there were 229,190 cases involving days away from work, according to the NSC's 2016 edition of "Injury Facts." Lehigh CustomFit helps you cut your budget by passing on the lower overhead of Continued on Page 17 Continued on Page 17 Imagine This a Promotional Market Leader in the Industry Transforming Retail: Why 5G Will Be Essential Why You Need a Lehigh CustomFit Managed Corporate Shoe Program Continued on Page 15 Continued on Page 17 Oser Communications Group Orlando Friday, April 20, 2018 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NIGA BOOTH #401 BOOTH #415