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Gaming News Thursday, April 19, 2018 4 Imagine This – A Partner, Not a Vendor "A vendor becomes a partner the moment a business transaction transitions from buying and selling products or services to mutually helping each other grow their business." This has been the philosophy of Imagine This since Day One, said Founder and co-Owner Patrick Papaccio. Papaccio and his business partner Shawn Keep quickly realized in 2002 that many casinos did no gifting pro- grams at all, so they had no way to sup- port their needs from a product stand- point. That's when they took the bull by the horns and leaned on their casino rela- tionships and other sources to learn about player reinvestment strategies and devel- op their now widely-known Casino Continuity Program. Imagine This takes a "Client-First" approach and is 100 percent focused on helping casinos extract more player trips, revenue and net profit from their existing players through its award-winning Casino Continuity Program. How do they do it? Papaccio sheds some light – but not too much. "First and foremost, our Casino Continuity Program leverages psycholo- gy and human nature," says Papaccio. "The collectible nature of 'like' products is the foundation of our program. But much like the recipe for Coke, there's a secret sauce in what we do that takes our pro- gram to a new d i m e n s i o n . " Without going into too much detail, Papaccio shared that they've invested heavily in techniques, tools, technology, data analytics, support services and their own product lines and inventory to make it a one-of-a-kind pro- gram. "Others have tried to knock us off, but they simply can't match our experi- ence, resources and reputation," added Papaccio. New Themes, Cabinet and Series from Eclipse Gaming Eclipse Gaming is elevating the gaming experience from ordinary to extraordi- nary with exciting new game themes, its premium cabinet, Saros™ and a new multi-game series. Some of the high- lights include the following: The Arcadia Select™ Multi-Game Series is an exciting collection of beloved and best performing games in a multi- game format. Complete with new 1080p HD graphics and enhanced animations, the Arcadia Select Multi-game series, available on the premium Saros cabinet, increases the gaming variety for the play- er without the need for more gaming floor space. This series features a multitude of titles including Fire™, a game that puts players in the hot seat with the chance to win on fifty lines; Wild Hot™, an experi- ence that entices players with a scorching Free Spin Bonus that awards up to 50 free spins; Lightning Strikes Twice™, a theme that defies elemental logic and leaves players in awe; Big and Bad™, an adventure that puts a new twist on a treasured childhood tale; Ragin' Bull™, where you have to grab the bull by the horns; and Wicked Mad Hot™, the fiery free spin game that players love. Soon to be launched are two stunning new game themes. Big & Bad: 3 Wild Pigs™ is the third game in the popular Big & Bad series. Players join Little Red as she encounters three fashionably dressed and very dapper pigs on her way to grand- mothers' house. Along the way her new friends offer players Random Wilds, an enticing pick bonus and four progressive jackpots. Players who love a visually Continued on Page 17 Continued on Page 17 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NIGA Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Jay Watson • Hannah Stefanovich • Margaret Oser Show Logistics & Distribution Marcos Morhaim Senior Account Manager Michael Santamarina Account Manager Tara Neal Director of Operations Enrico Cecchi European Sales Gaming News is published by Oser Communications Group ©2018 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder