Issue link: http://osercommunicationsgroup.uberflip.com/i/948612
Kitchenware News & Housewares Review Show Daily 8 5 Tuesday, March 13, 2018 KNSD: There is a lot of innovation at the show. How does GrassWorx fit in? CW: Maybe I can answer that with the tagline (mantra) for GrassWorx: "Inspired by nature, changing lives™." When we looked at our business model, our ability to mimic the cleaning capabil- ities of grass (inspired by nature) has improved lives with over 50 million doormats sold. KNSD: What did nature do to inspire you this time? CW: For several years we have been per- fecting the use of decorative recycled rubber borders around our scraper designed grass. Two years ago, we intro- duced a new variegated coloring technol- ogy to again mimic the color facets in grass. Product designers have known for years the eye is more attracted to a design that relates to nature. It's one of the vicar- ious benefits at retail of our AstroTurf ® . KNSD: What does all this backdrop mean? CW: We've developed a printed material that can create both visual and functional benefits. This medium gives us the abili- ty to create many natural looks found in nature. During this year's Housewares Show, we are introducing our Pavestones GrassWorx (Cont'd. from p. 1) Collection. Designs that will be pleasing to the eye, yet functional. KNSD: How so? CW: First, it's easy to see the beauty in our design. Add to that design our natural looking grass and we embellish the visual connection at point of sale and on the door step. Recall, a doormat is the tone- setter for the entire home. While develop- ing a new border treatment, we found a printed fabric material that will also "dry" the shoe bottoms. A real win/win product! KNSD: But if it's raining, how does that work? CW: It's a feature that works best in pro- tected areas like under covered entrances, garages etc. If it's a dry day but you walk on a wet lawn etc., it becomes an added feature. The objective of this material was to provide a printed medium that will add visual value to our highly functional scraper mat with a secondary end-use benefit. When consumers rank door mat attributes by importance, cleaning and appearance are in the top three reasons for a purchase. Drying capability is also in the top 10. Our roots are based in research and development. For more information, stop by booth #N6557 and see the new line-up. To learn more, call 800.813.5221 or email info@grassworxllc.com. bamboo scraps from our studio to create cutting boards. They were a huge hit with our friends and family, and the world's first bamboo cutting boards and Totally Bamboo were born! KNSD: Why bamboo? What attracted you to it as a material solution? TS: We feel that bamboo is just better. It's stronger than maple, has more com- pressive strength than concrete and the same strength-to-weight ratio as steel. In addition to all that, it grows incredibly fast – up to two to three feet in a single day! All of our products are produced using Moso bamboo, which we've found to be the most environmentally-friendly option. Moso is not a part of the panda's diet or habitat and needs only gentle cul- tivating methods (pesticides, clear-cut- ting and re-planting are not necessary). When it's time to harvest, our bamboo is cut and carried out of the forest on foot by family farmers. KNSD: How does Totally Bamboo sepa- rate itself from competing bamboo prod- ucts? TS: Our design really stands apart. We design our products in our office in California drawing from the inspiration life and nature provide. We're not just offering the same old, same old prod- Totally Bamboo (Cont'd. from p. 1) uct, we continually strive for innova- tion and we feel it shows. R&D is not just a part of our company, it is the company. We also pride ourselves on our prod- uct quality. With nearly 20 years of expe- rience working exclusively with bamboo and having produced millions of boards, we know what it takes to produce a qual- ity, lasting product. Our product quality also extends to our customer service. We ship fast and on time with a friendly, knowledgeable staff. If there does happen to be an issue, we stand firmly behind our products and ensure our customers are completely sat- isfied. KNSD: What new product are you most excited about? TS: We're introducing our new Eco- Culinaire™ line this year. It's our first product line to be made with our propri- etary PhylloTech™ material, which com- bines bamboo with food-safe poly. It was a long time in the making, but we finally found the secret sauce to really get it just right. The knife-feel really features the bamboo as it provides a precise yet quiet and satisfying cutting surface. The intro- duction of poly allows the board to really stand up to a beating in use and in the dishwasher. Visit Totally Bamboo in booth #S2157. For more information, visit www.totally bamboo.com or call 760.471.6600. food presentation and creates an enter- taining theme. Streetfood Festival is a collection that you can use as an ensem- ble or as a stand-alone. Antoinette is born from the age-old love for traditional white, embellished with a touch of blue, and while it is an updated version, it will quickly transport you to what grandmother used to use to make her hearty family kept secret recipes. The stoneware is perfectly pro- tected under the glaze coating that will quickly become the 'go to' for the chef in the house. Godin offers premium cast iron cookware with a durable porcelain enam- el coating. Manufactured in France, Godin is manufactured to optimize con- sistent even heat. The products minimize sticking and burning to ensure the perfect Cosy&Trendy (Cont'd. from p. 1) meal. Godin products are suitable for all cooking surfaces. For fun and excitement, Crazy Mix is perfect to liven any party or simply as an accent piece. While seemingly ran- dom, the colors and patterns comple- ment each other to create a fun experi- ence. Cosy&Trendy also consists of sever- al other lines: 500° by Cosy&Trendy, Bar Basics by Cosy&Trendy and Cosy&Trendy for Professionals which is designed for the kitchen and restaurant professionals and offers highly durable and extremely user-friendly products. Whether you are a department store, mass chain, independent or online retail- er, Cosy&Trendy can offer or create ranges to suit your needs. For more information, stop by booth #S1441 or go to www.cosy-trendy.us. KNSD: Can you give an example? CG: Some of our most successful pro- grams happen when customers leverage our strengths and we leverage theirs. For example – we make a small travel acces- sory that by itself is great. But, when we branded it with Equate ® , our sales increased because Walmart shoppers trust that brand. They benefit from a product where they had no traditional development investments and we benefit from their brand recognition. KNSD: Tell our readers about your new custom solutions. CG: Because we are the manufacturer, we can offer much more than 'we put your logo here!' In fact, we look at mate- ENNOVEA (Cont'd. from p. 1) rials, colorants, textures, packaging and more so that when we're done, you have bypassed all the heavy lifting and walked away with a fully customized solution. We do pad printing, hot stamping, heat transfer and raised urethane emblems – all in-house and to exacting standards. We have streamlined the process to serve our customers with prompt and exacting standards worthy of the brands we repre- sent. KNSD: How would a company begin a program with you? CG: I am at cgardner@ennovea.com or 614.503.1188, x1450. Our innovative team of designers, engineers and market- ing experts can be a powerful resource for companies of all sizes. For more information, go to www.ennovea life.com or stop by booth #N6007. So how is one to control odors in the home? Enter neatfreak with EVER- FRESH ® pro-biotic technology using nat- ural, beneficial microbes embedded into the fabric of neatfreak laundry products. EVERFRESH works continuously to control and reduce odor so neatfreak laun- dry hampers are always fresh and elimi- nates the need to spray your hamper with deodorizers or scents to control unpleasant odors. EVERFRESH is natural and organ- ic, is non-toxic, contains no harsh FDA regulated chemicals, VOCs or HAPs, and is fragrance free. Now that's different! How does EVERFRESH work? Odor is caused by partially digested organic material left behind by bacteria, for example, body sweat. Beneficial pro- biotic microbes, similar to those in yogurt and which are found all around us in nature, are selected and invisibly bonded to the fabric surface of our laun- dry products using our proprietary tech- nology. This results in thousands of dor- mant microbes affixed to every square inch of the fabric surface. Once they come in contact with odor causing par- tially decomposed organic material and bacteria, they activate. Then, the activat- ed microbes work to eliminate the odor- Neatfreak (Cont'd. from p. 4) causing organic material, leaving behind odorless water and carbon dioxide which dries and evaporates. With the partially decomposed organic material broken down, the odor is eliminated and the microbes go dormant until reactivated. This innovative process of applying live micro-organisms to fibers results in natural, non-toxic odor control that is safe for people, pets and the environ- ment, and is exclusive to neatfreak laun- dry products. If it doesn't say neatfreak, it doesn't have EVERFRESH. EVERFRESH Pro-Biotic technolo- gy is a registered mark of Neatfreak Group across multiple categories, mak- ing it a point of differentiation for retail- ers and a clear choice for consumers. Neatfreak has extended the brand to expand its consumer reach through licensing EVERFRESH and partnering with selected non-competing home prod- uct manufacturers. For more details about licensing EVER- FRESH or distributing neatfreak home organization products, visit booth #N7740, Clean & Contain, or contact John Collins, President and Chief Marketing Officer, at 905.624.6262, ext. 262. Visit Neatfreak online at www.neat freak.com.