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Kitchenware News & Housewares Review Show Daily 7 5 Sunday, March 11, 2018 Cooks Standard Cookware Brand Named 'Top Rated' and 'Best Seller' for Five Consecutive Years John Wei Shen of Neway International Housewares reveals what makes his com- pany unique. KNSD: Tell our readers about your company. What's your main line of business? JS: We design and make high-quality cookware products. Cooks Standard™ is "Top Rated" for five consecutive years. The cookware features a stay- cool handle; this handle design is patented in the U.S. (Patent and Trademark Office in 2011). The cook- ware handle provides a comfort grip and stays cool during cooking use. Since we introduced this line of cook- ware five years ago, it quickly became very popular in the marketplace. Now, when you search online, you will find so many customer reviews of this cook- ware and how much they love it. KNSD: What would you say makes your company unique? JS: 'Best Quality and Best Design,' which sets a standard for cookware. KNSD: What was the most significant event or series of events affecting your company in the past year? JS: This show gives us an opportunity to welcome new customers. Our customer retention rate is 100 per- cent. We were limited in resources to service new dealers last year, so we hope we can soon over- come this limit. KNSD: Did your mar- keting strategy in the past year provide you the overall position you had projected? JS: Yes, business growth is very fast. KNSD: Describe your current marketing strategy. JS: To offer the highest quality beyond customer expectations. KNSD: Are you introducing any new products this year? JS: We are expending our Cooks Standard high-end line, adding more sizes and functional items to meet customer need. KNSD: What distinguishes your products from the competition? JS: Quality, quality, quality. KNSD: What is the nature of your distribution? JS: We welcome all channels of distribu- tors. KNSD: Tell our readers about your tradeshow objectives, plans, products, promotions, etc. JS: There are many new products avail- able in 2018, and we welcome distribu- tors as well as sales reps. For more information, email sales01@ newayusa.com, visit www.newayusa.com or stop by booth #S4810. BeraTek Industries Turns Ideas into Profit BeraTek Industries is paving the way for a new standard in manufacturing. As a product design and manufacturing com- pany, BeraTek has mastered the art of developing innovative processes and solutions to get your product to market quickly and cost-effectively. "The high cost and long lead time of getting a physical product to the market is what led me to open the doors of BeraTek," said Gerald Beranek, Founder and Chief Executive Officer of BeraTek. "We started out creating our own con- sumer products which led us to develop a simplified solution to designing, man- ufacturing and marketing a product. This quickly motivated us to fill a need in the marketplace and ultimately share the resources we've built to support our product brands and help other companies create their own products." BeraTek has developed a vertically integrated system that improves efficien- cy and communication and saves cus- tomers time and money. BeraTek has a portfolio of expertise in just about every step of the product development cycle. The BeraTek team can take your initial idea and help guide it through the processes of industrial design, engineer- ing, prototyping, mold manufacturing and pro- duction, all the way to the shipment of the prod- uct to retailers and/or direct to your consumer. BeraTek offers the freedom to manufacture at low vol- umes and/or high volumes so customers can grow and scale their business as needed without having to sit on too much inventory. This strategy is truly what sets BeraTek apart from competitors. If you have an idea you want to turn into a product, Gerald offers this advice, "the biggest thing you can do is to take action. I recommend getting your idea out there quickly without overthinking your product or brand. Just get going. You will learn along the way. If you have questions, give us a call and we can help guide the way." About BeraTek Industries BeraTek Industries is a product design and manufacturing company based in Iowa. BeraTek Industries designs and manufactures its own products, as well as offers its services to other entrepreneurs and businesses. The company mission is simple: turn ideas into sellable products quickly and cost-effectively. For more information, go to www.beratek industries.com, call 844.237.2835 or email info@beratek-industries.com. Bradshaw International and Butler Home Products Become Bradshaw Home Previously operating as Bradshaw International and Butler Home Products, both companies have announced they are unifying as Bradshaw Home as of March 2018. The move brings the assets and industry knowledge of both companies, leaders in the kitchenware and cleaning cate- gories respectively, together under one fully integrated business. Company co-Presidents Brett Bradshaw and Rob Michelson will contin- ue to head the new enterprise, marking a major milestone in the history of both com- panies. Bradshaw purchased Butler Home Products in 2003, but both businesses have run independently for the past 15 years. Bradshaw International has grown to lead the kitchenware industry, while Butler has done the same in cleaning. In mid-2017, it was announced that Michelson and Bradshaw would become co-presidents of parent company Bradshaw Holdings. The formation of Bradshaw Home is the next phase for the housewares leaders. "This structure clearly puts us in a great strategic position to expand for the future. It will allow us to use our consid- erable assets and experience in both kitchenware and cleaning to build on our already strong market positions," says Brett Bradshaw. "We have long been known for our service oriented philoso- phy – operationally, this streamlining will benefit the way we do business and make us as efficient as we can be." Rob Michelson adds, "Bringing the companies together allows us to maximize scale in the departments that support our ever-changing customer needs, and keep independent the departments that rely heavily on category specific experience and expertise." Michelson went on to say, "It is important for us to note that our warehouse footprint will stay exactly the same and we will continue to deliver best in class service to our retail partners." Bradshaw Home will maintain its family-owned business style, as Michelson and Bradshaw – both succes- sors to their respective family businesses, lead the charge for this new organization. This restructure positions the company for future success, as it continues to grow by building on its strong heritage and assets – its valued customers and great people. About Bradshaw Home Formally Bradshaw International and Butler Home Products, Bradshaw Home is a pri- vately owned company based in Rancho Cucamonga, California, with family her- itage dating back to 1905. The company is a premier marketer of housewares and the largest kitchen gadget and cleaning products supplier in the U.S. Its family of brands span the areas of kitchen tools and gadgets, cookware, bakeware and cleaning products, which includes: GoodCook ® , T-Fal ® , AirBake ® , Bialetti, Emeril Lagasse, Betty Crocker ® , Butler ® , Evercare ® , Mr. Clean ® , Dawn ® , Casabella ® , CleanOnes ® , Clorox ® , Liquid-Plumbr ® and Black & Decker ® . For more information, stop by booths #S1837, #S1843 and #S2043. After the show, visit www.goodcook.com.