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Kitchenware News & Housewares Review Show Daily 5 1 Sunday, March 11, 2018 Save Time & Money with Products from BulbHead An interview with AJ Khubani, Chief Executive Officer and President, BulbHead. KNSD: Tell our readers about Telebrands and Bulbhead. AK: TeleBrands Corporation was found- ed 35 years ago. BulbHead continues to add to such successful brands as Red Copper Cookware, Atomic Beam U.S.A., Pocket Hose, Star Shower holiday light decorations and Hurricane products with new roll-outs for 2018. The company launches consumer problem-solving products in the DRTV space coupled with a growing e-commerce presence. KNSD: What are your insights on the growth and success of BulbHead? AK: Bottom line: Today's consumers want affordable products that solve everyday problems and improve daily life. As a consumer brand, BulbHead focuses on this core belief. By listening to our buyers, we continue to introduce fun and helpful products with easy solu- tions for the home, kitchen, garden, out- door and more. BulbHead presents products that offer affordable price- points, mass audience reach and "Wow" demonstrations. Throughout our 35 years in business, our model hasn't changed. BulbHead allows buyers to save time and money with easy-to-use products. The TeleBrands/BulbHead team of professionals is constantly searching for the next big hit. Retailers count on us to stock shelves with items that resonate with shoppers, resulting in rapid sales coupled with fast new product turn around. KNSD: BulbHead has had another suc- cessful year. How do you continue to find winners? AK: The TeleBrands/BulbHead team takes decades of direct response experience and couples it with today's vital digital services and deep technological capabili- ties. This powerful combination enables rapid product discovery through the use of proprietary algorithms and systems built to validate product demand. As a result, we always continue to aggressively grow and increase our brand offerings. This year marks the 10th anniversary of our highly successful PedEgg, so we are rolling out the new PedEgg Easy Curve. The new Bavarian Edge Knife Sharpener offers an ultra-hard tungsten carbide sharpener that is durable and easy to use. Egg Sitter Support Cushion provides comfort for car, home, office and more. When it comes to gardening, wash- ing the car and general outdoor water needs, BulbHead introduces the 2018 Pocket Hose family to include Pocket Hose Brass Bullet, Pocket Hose Bullet and Pocket Hose Hercules Hose. We're constantly on the lookout for new products in the housewares, beauty and pet categories. We meet inventors at trade shows and through colleagues. In addition, we've built a network of entrepreneurs through our Inventor Days events. Those with consumer products can apply at Inventors@BulbHead.com. KNSD: What products are you most excited about at the show? AK: BulbHead is excited about the return of the PedEgg as we celebrate the 10th anniversary of the original. The new PedEgg Easy Curve removes dry, calloused skin with an 18K gold- plated foot file. The improved curved surface contours to the foot. With 60 percent more micro files than the origi- nal, PedEgg Easy Curve makes foot care thorough and fast. Dry skin col- lects in the disposal chamber for easy clean-up. Visit TeleBrands/BulbHead at booth #L11331. For more information, go to www.bulbhead.com, www.facebook.com/ bulbheadideas, Twitter @BulbHeadIdeas and Instagram @BulbHead_Ideas. YouCopia's New 'Woo Hoo' Home An interview with Lauren Greenwood, President, YouCopia. KNSD: What's new with YouCopia? LG: We're celebrating our 10th anniver- sary with a lot of change. YouCopia is focused on a brand evolution to better connect with consumers in the home organization category. KNSD: How has your brand evolved? LG: YouCopia's growth the last two years has been driven by our innovative StoreMore products, so we've changed our design process to create products that are customizable to each person's spaces and needs without ever requiring installa- tion. We've also energized our communi- cations strategy, so we're in a great posi- tion to reach more consumers than ever before. KNSD: What are some of the innovative features found in your products? LG: You'll see removable bins, adjustable dividers and tiers, modular sizing and other features that make it easy for the consumer to adapt and use. We know that many people don't enjoy the process of organization, so our prod- ucts do the work for them. KNSD: What are the key new products being introduced at the show? LG: Given the huge number of hydra- tion products out there, we are particu- larly excited about our new BottleStand™ – an organizer that stores eight water bottles horizontally or verti- cally wherever you need them. Also new is the StoraLid™, an adjustable organizer that corrals food container lids in the cabinet or drawer. We're introducing two Crazy Susan ® turnta- bles – a two-tier version that features a center post with an adjustable height design, and a model with three remov- able bins to keep small items organized and accessible. KNSD: How will your new business direction be reflected in your packag- ing and online presence? LG: Our new look fea- tures fresh colors that pop off retail shelves with a modern, yet approachable aesthetic. Our packaging clearly communicates product benefits and uses universal icons for multi-lingual understanding. Our new position is particularly well-suited for growing the brand's presence online and driving demand in aisle. KNSD: How are you engaging with con- sumers? LG: When consumers use our products to organize their cabinets and drawers, it gives them a celebratory feeling – a 'woo hoo' moment. We're building an online community of #woohomies who enjoy the benefits of organization but aren't necessarily focused on products or the act of organization. We encourage them to smile, pat themselves on the back and even 'woo hoo' if they want. KNSD: How are you giving back to the community? LG: We believe that happy homes lead to better communi- ties, so we're launching a social responsibility program in 2018 that gives a portion of our sales to nonprofit organizations chosen by our Woo Homies. KNSD: What are you most proud of? LG: YouCopia is proud to design prod- ucts that are responsive to our customers' needs. In 2013, 2015 and 2016, we were a finalist in the International Housewares Association Global Innovation Awards for product design in the home organization and storage cate- gory, taking the top prize in 2015 for the Drawer StoraStack. We are also pleased to announce our new designation as a WBENC-Certified Women's Business Enterprise. For more information, go to www.youcopia.com, call 872.242.7700, or stop by booth #N7830. Oasis Concepts Adds New Products to Line of Innovative Foldables Kitchen islands, carts, shelves, racks, baskets, cabinets, storage and organiza- tion products built with a patented preci- sion-hinge folding mechanism are avail- able for sale by Oasis Concepts. The Flip & Fold Island (model KK- 2001T4) features a solid hardwood top and shelf with stainless steel frame. Opening to 30" x 20.5" x 36"H, the fold- ing island can add plenty of workspace in your home. To put the Flip & Fold Island away, fold it to just 5.5" wide. The X-Large Flip & Fold Island (model KK-2001P-SS2) is one of the most popular models. It features a stain- less steel top and frame with a hardwood shelf. Opening to 42"W x 24"D x 36"H, this is a beautiful and large kitchen island that can also be folded up to just 5.5" wide. The Flip & Fold Tray Serving cart (Model FNFTray) is made of powder coated steel. Built on an easy fold con- cept, only one finger is needed to fold this serving cart to just 4.75" wide, mak- ing storage easy. "Meals prep and clean up on these islands are relatively easy," said Kelvin Ng, President of Oasis Concepts. The baker's rack and pantry are also foldable. All the shelves are linked togeth- er so that they can be opened and folded up in one motion. These two products are available in either scroll designs or straight-line designs. "The baker's rack and pantry can be used for dis- playing and storing items in the kitchen, garage, laundry room, backyard and the family room. With the locking wheels, the racks can be moved with ease to any room or stay firmly in place," Ng said. "All of our products are built with our own patented designs to solve com- mon problems in the home, like not hav- ing enough work- space or too little storage space," said Ng. Besides kitchen islands, serving carts, baker's rack and pantry, Oasis Concepts also car- ries baskets, fold- able racks, foldable cabinets and other storage and organi- zation products. To learn more, visit booth #S4054. For further information, contact Sophia Wong at 949.600.6990, email sales@oasisconcepts.com or go to www.oasisconcepts.com.