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Kitchenware News & Housewares Review Show Daily Sunday, March 11, 2018 1 4 Fight Online Sales with Impulse Merchandise With so many retailers worried about online sales hurting brick and mortar stores, it seems as if everyone is just waiting for the other shoe to fall. Retailers still have the opportunity to offer something to customers that online e-tailers can't. "Impulse items." You know, that extra item at checkout or a featured item on an endcap. Consumers are lured into the "deal" no matter who you are. Everyone loves a good deal and getting something for less. That's where Regent Products Corp. comes in. Since 1985, Regent Products Corp. has been an industry leading domestic and direct import supplier serving the value-conscious retailer. "We eat and breathe value priced mer- chandise, it's what we do," says Mike DePaul, Owner and President of Regent Products Corp. "With nearly 5,000 items in more than 20 categories, including seasonal product, it's hard not to find something in our line that a buyer in every catego- ry can use in their stores and a bargain the customer will just love," says DePaul. Regent's customer base includes mass merchants, grocery, hardware and drug chains. They also serve the independent retail base. Retailers have all found that working with Regent Products Corp. gives them the edge they need in a competitive retail environment. Value-based opening price-point mer- chandise does not conflict with in-line programs. It actually increases sales by giving the customer an option to buy something rather than walking away empty handed. "The demand for merchandise from 'One to Five Dollar Price Points' has increased," states Sales Manager Ken Soens. These simple price-points are easy for customers to understand and they "get it." It gives the customer a clear choice to evaluate items in a category and make a purchase. "Disposable income is still tight and customers on a fixed income are always watching their bottom line," says Soens. Regent Products offers many items in floor and counter displays or on pre- loaded merchandise-strips for easy set- up on the sales floor. Regent has built a reputation on competence and expe- rience and they're very proud of their national and international reputation. Stop by to see the line by visiting booth #N6305. Regent Products Corp. is located in a 600,000 square foot office/warehouse facility in River Grove, Illinois near Chicago's O'Hare International Airport and offers domestic items, closeouts, as well as direct import merchandise. It has the capabilities to private label, too. For more information, go to www.regent products.com or stop by #N6305. For Nifty Home Products, Constant Innovation is Key to Success Nifty Home Products continues to impress with its constant innovations in the housewares industry. Its innate sense of solving p r o b l e m s found in the kitchen has been somewhat legendary. It all start- ed with the invention of the Turkey Lifter Roasting Rack. Innovation has evolved over the years to solving storage and display issues for single serve coffee pods. This year is no different. Nifty is releasing two versions of the Countertop Appliance Rolling Tray. Nobody likes clutter on their counter tops, and moving heavy coun- tertop appliances such as blenders, cof- fee makers and mixers has always been a thorn in the side of consumers. Nifty has once again come to the rescue of the everyday consumer that spends a lot of time in the kitchen. The rolling tray's unique design allows for you to simply press down on the lever and roll the appliance out from under the cabi- net when in use and back easily for storage when finished. The built-in safety and breaking mechanism will engage to stop the tray from rolling off the countertop. The larger of the two trays being released will easily move a 25 pound mixer. Stop by the Nifty booth in the South Hall #S3050 to see these and many other wonderfully innovative products. Enjoy a cup of coffee and a freshly baked chocolate chip cookie. For more information, visit booth #S3050 or go to www.niftyhomeproducts.net.