Oser Communications Group

NATURALLY HEALTHY www.gourmetnews.com n MARCH 2018 n GOURMET NEWS N H 1 2 6 Three Reasons Your Company Should Run Email Marketing Campaigns In the age of social media, it might be tempt- ing to overlook email marketing. However, creating an email campaign is an effective, affordable and easy way to spread your mes- sage. Email campaigns are ideal for new product launches, special discounts or pro- motions, and new retail distribution an- nouncements. Here's why. 1. Reach your target customer. Email mar- keting platforms allow you to reach a niche crowd. Whether you want to target gluten- free bloggers, or consumers in a certain ge- ographical region, it's possible with email segmentation. This ensures your message reaches your ideal audience. 2. Create campaigns perfectly tailored to your budget. Email campaigns allow you great flexibility in terms of spending. With the abil- ity to pick the number and type of consumers reached, you can create a successful email campaign that fits your budget and needs. 3. Track performance easily. Unlike some other forms of advertising, it's extremely easy to see if your email performs well. You can ana- lyze the cam- paign's open and click through rates, and even create an ecommerce link to track any sales that come directly from the email. The Gluten Free Media Group (GFMG) can help you create a successful email marketing campaign. You provide the content, and GFMG sends it to over 400,000 gluten-free consumers and/or 1,500 bloggers. GFMG grows its list by 10,000 emails monthly! "Having the ability to connect with con- sumers at the GFAF Expos and re-market to them through targeted email campaigns has generated con- version numbers two times bet- ter than other campaigns we have run in 2017." - Cameron Faist, GoMacro "The latest GFMG email blast broke our in- ternet with the amount of orders and traffic it generated! Since the send date, the email coupon code has been used in almost 50 per- cent of all orders!" - Josh Wells, Aleia's Gluten Free Foods Visit Gluten Free Media Group at booth #N1901. For more information, go to www.glutenfreemg.com, call 630.796.5120 or email contact@glutenfreemg.com. Three B17-Infused Products from Apricot Power Apricot Power has been selling B17 and B17-related products for over 19 years. The company has made it its mission to help get B17 "back into every body." Its wholefood products, SuperFood Mix, seed caps and ex- clusive AP skin care line are products the company innovated to support that mission. Here are three of its latest B17-infused prod- ucts: ApriSweet Dark Chocolate Bars Apricot Power's new 2.5 ounce, B17-en- hanced ApriSweet Dark Chocolate bars are infused with up to 10 finely ground, bitter, raw California-grown apricot seeds. Each bar has approximately 250mg of B17 in it or up to 14mg per piece. Thanks to an ingen- ious and exclusive food profile, you'll taste rich, smooth, dark chocolate without any bit- terness from the seeds. ApriSweet Dark Chocolate is made using 60 percent smooth dark cacao. The company uses only 100 percent certified organic, fair-trade cacao beans for its dark chocolate. There's no need to worry about any allergens in this bar; no dairy, soy, gluten or nuts. Instead of sugar, the com- pany uses organic Stevia so ApriSweet is completely safe for diabetics. Plus, it uses 100 percent natural and organic ingredi- ents, so it's vegan. Two other unique ingredients set it apart from other chocolate. A safe and natural en- zyme inhibiter has been added to help block the absorption and digestion of sugar and starch, as well as prevent spikes in blood glu- cose levels. Special fat-binding complexes from soluble plant fibers bind the tails of fatty acids so your body's enzymes can't grip or digest them. This holds the fat in the chocolate. You get the smooth, creamy taste of the fat, but it's not absorbed in your digestive system. All of this adds up to one thing: net zero calories from carbs and fat. ApriSweet is sold individually or in a 10- pack display box. B17-Infused, Anti-Aging AP Skin Care Line Apricot Power has added four new prod- ucts to its exclusive line of B17-infused AP skin care products. Its Anti-Aging Sun- block, Anti-Aging Lip Scrub, Anti-Aging Lip and Cheek Rescue and Anti-Aging Fa- cial Scrub are available and ready to ship. The AP line is handmade using organic, natural and wild-harvested ingredients. They all work very well on their own, but together they deliver a complete, unique anti-aging skin care solu- tion like no other. The en- tire line is available in an AP Skin Care Pack that comes packaged in a cus- tomized, zippered, lined cosmetics bag. Apricot Seed Meal The latest innovation from Apricot Power to "get B17 back into every body" is its Apricot Seed Meal. Made from the company's own bitter, raw, California-grown apricot seeds, this convenient product is ready to add to your favorite hot beverages, smoothies, baked goods and other food items. Available in a sealed 6.5-ounce deli-style container. Stop by booth #4370 and learn about the company's show special. Spin the prize wheel, enter the daily drawing and sample some of Apricot Power's newest products. Visit Apricot Power at booth #4370. Consumers Demand Trust Through Traceability Picture this: You dash into your favorite gro- cery store, enter the aisle of world-class extra virgin olive oils and then have to make a swift yet healthy choice. What is honest and 100 percent authentically Italian? So many choices, right? Wrong! What consumers are missing is the lack of transparency and traceability of extra virgin olive oil, as well as other foods they put their trust in. "The truth is in our label," says Susan Testa, Director of Culinary Innovation and Corporate Branding at Bellucci. "Putting the needs of our mindful consumers first, we are now proudly certified with the Bureau Veritas ISO 22005 seal. It's extremely specific and de- signed to ensure the traceability of any food system. Bureau Veritas has certified Bellucci's Extra Virgin Olive Oil traceability model down to the rural growers, down to the olive trees." In the growing fight against food fraud, Bellucci has heard the demands of its consumers – loud and clear – by adding this extra level of authenticity and credi- bility. It is setting a new stan- dard. You would be surprised as to how many "Italian" brands are not so Italian, but are a blend of oils from other coun- tries to cut costs. It's important to carefully read the label, look for the country of origin and the harvest season to ensure freshness. Bellucci's "Trust Through Traceability" legacy embodies a philosophy that trust has to be earned. Giving consumers confi- dence in knowing the source and ori- gin of their extra virgin olive oil is vital. Consumers now have the assur- ance that they're purchasing a guar- antee of quality, flavor and freshness, all while maintaining social and envi- ronmental compliance. The Bureau Veritas ISO 22005 seal gives Bellucci a step forward in raising the bar for EVOO industry standards. For more information, visit booth #5527 or go to www.belluccipremium.com or www .facebook.com/belluccipremium. Joyce Farms Raises Better Grass-Fed Beef For 55 years, Joyce Farms has maintained a commitment to tradition. The family-owned business believes in doing things the old- fashioned way, which includes bringing back flavors long lost to conventional agriculture. Joyce Farms has made a name for itself with chefs all over the country with its heritage line of products, which now extends beyond poultry to include grass-fed beef. Formerly branded as Naked Beef, Joyce Farms has re- branded it as Heritage Aberdeen Angus Beef to honor its unique ancestry. "Joyce Farms beef has always been 'naked,' which we define as nothing added ever. The heritage name better conveys the genetics used in our grass-fed beef pro- gram," said Joyce Farms President and Chief Executive Officer Ron Joyce. "It's a critical component in producing flavorful, well-mar- bled beef that chefs are proud to serve in their restaurants." Grass-fed beef has a reputation of not having the best flavor in comparison to its rich, fatty grain-fed counterpart. Joyce Farms embraced the challenge and sought the expertise of Dr. Allen Williams, Ph.D. - - a pioneer and expert of the grass-fed beef industry in North America -- to produce great tasting beef. Williams implemented a system combining Old World genetics, careful soil management practices and a forage "cocktail" of a variety of different plants and grasses to produce a grass-fed beef with pleasant, balanced flavor. "In selecting our heritage breeds, we care- fully consider the genetics of the animals se- lected. We are able to trace their lineage back many generations to the old Aberdeen Angus genetics, ensuring that we are supplying cus- tomers with the finest quality gourmet meat, poultry and game," said Joyce. "Our heritage beef comes from heritage Scottish Aberdeen Angus cattle, the original Angus." Less than five percent of American cattle qualify as true Aberdeen Angus. The line- age is important because the original Ab- erdeen Angus, unlike the modern Angus, was bred to thrive on a 100 percent grass diet. Joyce Farms works with small, family- owned farms in the Southeast to raise its Aberdeen Angus in multi-species pastures where they forage on grass that is mature and sweet. In comparison to grain-fed beef, Heritage Beef offers one third less saturated fat, two to six times more cell-boosting Omega-3 fatty acids and three to five times more Omega-7, which lowers cholesterol (LDL). In addition, this beef offers two to three times heart-healthy and cancer-inhibiting conjugated linoleic acid (CLA) and one and half times more dietary protein. "If you have been on the fence about grass-fed beef, try our Heritage Aberdeen Beef. Eat it. Put it in your mouth. You'll change your mind," said Joyce.

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