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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2018 n GOURMET NEWS N H 4 2 Nature's Earthly Choice Makes Healthy Food an Easy Choice Nature's Earthly Choice was founded on the principles of creating delightfully healthy products that are easy to make and easy to love. The launch of its signature grains in 2005 started its mission to provide con- sumers and their families of all personalities, dietary needs and preferences with healthy and wholesome meals. The company is pas- sionate about the products it creates and is committed to delivering the best tasting, highest quality products that support a healthy lifestyle. Who says you can't judge food by its cover? Nature's Earthly Choice prides itself on offering organic, non-GMO, whole grain, kosher and gluten-free products – all which have the certifications right on the package to give you peace of mind. It has more than 40 varieties of healthy grains, seeds, rice and pastas that bring you the best selections from around the globe. The newest addition to its family of products is a line of superfood powders and flours. "The baking category is a rap- idly growing market that we are excited to be a part of," stated President Chuck Wat- son. This unique line of powders and flours can be added to smoothies and/or baked goods for a boost of flavor and nu- trients. The star of the show is the Apple Flour Baking Mix. Now you can give your kids all of the bene- fits of an apple hidden in their favorite baked treats. Made from the healthiest part of the apple, the peel, and blended with high quality wheat flour, Nature's Earthly Choice Apple Flour is where sustainability and nutrition meet. With a taste, look and feel like regular flour, you can add it to pancakes, brown- ies, cookies, etc. just like you would or- dinary wheat flour with a boost of iron and antioxidants with every serving! How do you like them apples? As the company approaches its 12th year in business, it will continue to develop in- novative, simple, healthy and delicious products that perfectly complement the active lifestyles of its loyal consumers. It is proud to have its products sold in more than 10,000 grocery stores and is humbled when its brand is rated a leader in the grains category year after year. In a world where health and convenience are priorities, Nature's Earthly Choice offers the products you can be proud to feed your family. Nature's Earthly Choice makes healthy food an easy choice. Visit Nature's Earthly Choice at booth #5058. For more information, go to www.earthly choice.com or email info@earthlychoice.com. Grow Your Maple Category with Coombs Family Farms As the No. 1 organic maple brand in the U.S., Coombs Family Farms continues to work with grocers to grow their maple cate- gory. For seven generations, Coombs Family Farms has been committed to providing high quality, sustainably produced maple products to satisfy customers. Coombs Family Farms, with its strong consumer tested label, attracts shoppers who frequent natural and grocery channels for maple. With a 100 percent commitment to growing the category versus just stealing market share, it brings a variety of consumer segments to the shelf. As America's leading farmer owned maple company, Coombs Family Farms is vertically integrated for maximum effi- ciency. It sugars, packages, distributes and markets maple. Its unique sourc- ing model guarantees supply while also supporting its suppli- ers (over 3,000 small family farms) with equipment credit, ed- ucational seminars and advocacy. As an industry-leading voice for real ingredients and truth in label- ing, Coombs Family Farms is committed to growing and pro- tecting the maple industry. Coombs Family Farms truly is a best in class maple supplier that is also a partner brand that promotes to bring high value and traditional maple consumers to your store. With its time tested package designed to at- tract and sell, coupled with forth- coming innovative new packaging to attract a new generation of shop- per, Coombs has the complete maple lineup to grow your maple sales. Visit Coombs Family Farms at booth #2120. For more information, call 888.266.6271 or email info@coombsfamily farm.com. Simple Mills Debuts 'Clean' Soft-Baked Cookies Advancing its status as a leader of the clean food movement with the market's No. 1 fastest-growing natural baking mixes and crackers, Simple Mills is introducing the market's first soft-baked cookies to deliver the taste and texture of a traditional wheat- based cookie in a clean formulation that is free of gluten, grain, soy, corn, dairy, GMOs and artificial ingredients. The Simple Mills Soft-Baked Cookie lineup includes Chocolate Chip, Snickerdoo- dle, Peanut Butter and Dark Chocolate Toasted Coconut varieties – all made without using high levels of sugar and gums and/or emulsifiers typically required to create a clean soft-baked cookie. Each SKU uses an almond flour base, is smartly sweetened with honey and coconut sugar, and is formulated with a handful of other whole-food ingredients. All varieties contain up to 20 percent less sugar content than other soft-baked brands (5-6 grams of sugar per serving compared to as much as 13 in competing soft-baked prod- ucts). They are also paleo-friendly and con- tain none of the dextrose, potato starch, xanthan gum, soy lecithin, sodium bicarbon- ate or ammonium bicarbonate that are com- mon even in "natural" cookies. It's the latest addition to a Simple Mills portfolio that also includes eight baking mixes, six almond flour cracker flavors, four sprouted seed cracker vari- eties, four crunchy cookies and two frostings – all cre- ated with the same clean- food principles. Distributed in 12,000-plus grocery stores from Whole Foods to Target and Meijer, the brand has also earned broad recognition ranging from a Chicago Innovation Award and a "Fab Five" rating on Instacart as one of the top trending food products in 2017, to product awards from Good Housekeeping, Prevention, Self, Clean Eating, Delicious Living, Paleo Magazine, Yoga Journal and more. In addition, company Founder and Chief Executive Officer Katlin Smith has been recognized in the Forbes 30 Under 30, Inc. 30 Under 30, and Progressive Grocer Top Woman in Grocery competitions. The company's goal: to pro- vide simple, wholesome, conven- ient foods that taste great; eliminate processed, artificial, GMO, high-carbohy- drate, nutrition-empty ingredients; and both support and encourage healthy eating habits. It's that Simple. Visit Simple Mills at booths #5472 and #N1436. For more information, go to www.simplemills.com. Taste Nirvana Offers Coconut Water from Thailand Taste Nirvana, a privately-owned third gen- eration Thai manufacturing family business, continues to pave the artisan way in a natural coconut water category inhabited by con- glomerates and brands that are co-packed. Unique to Taste Nirvana, Thailand's famous coconuts go from plantation to the brand's own production plant, directly to consumer taste buds. Taste Nirvana was created by father-son team Jack and Kris Wattanaporn, to share their love of Thailand's flavors. Before im- migrating to the U.S. to lay down roots, Jack grew up in Thailand, where for hundreds of years coconut water has been as loved and familiar a hydration beverage as orange juice is in the U.S. Kris was born in the U.S. where he developed a knowledge for natural, healthy foods. Together they moved back to Thailand to be as close as possible to the nat- ural source, and built Taste Nirvana in the heart of Thailand's Nakorn Pathom region – a fertile area renowned for its abundant co- conut groves and naturally sweet crops. Because Jack and Kris built Taste Nirvana right in the middle of Thailand's coconut grove region, coconuts harvested in the morning are packed within hours. This is a priority for Taste Nirvana, and makes a huge difference. Taste Nirvana's award-winning taste sets it apart from others. Thai coconuts are famous for being the most delicious in the world. Jack and Kris live in Thailand to be able to work closely with their farming partners to select the most premium, supreme vari- etal of naturally sweet co- conuts called "Nam Hom," which in Thai translates to "fragrant water" coconuts. Taste Nirvana partners with the best farmers who hand select the finest coconuts, and knows when to pick for optimum natural sweetness and taste. Taste Nirvana's coconut water is packed in pure glass or BPA-free cans, simply the most premium containers to retain the quality and taste of coconut water. Taste Nirvana's plant in Thailand is dedi- cated to using recyclable and eco-friendly packaging, a sustainable wood-for-fuel pro- gram, and an eco-conscious water treatment system. Through the sustainable wood-for- fuel program, Taste Nirvana is able to con- vert fast growing farmed trees into steam to efficiently fuel the factory to produce its award-win- ning coconut water. About Taste Nirvana The latest all-natural incarnation of a multi-generational Thai fam- ily business, Taste Nirvana was founded in 2003 with the mission to provide the best tasting bever- ages using Thailand's finest resources and produces authentic ready-to-drink Thai cof- fee, Thai teas, coconut water and functional health drinks. Taste Nirvana's all-natural co- conut waters are the closest thing to drinking directly out of an actual coconut and second- best only to Mother Nature. Visit Taste Nirvana at booth #5557. For more information, visit www.tastenirvana.com or call 951.371.7100.

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