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18 The Cheese Guide Gold Hill from Haystack Mountain Goat Dairy has been named the Best American Cheese at the 30th annual World Cheese Awards, in which more than 3,000 cheeses were judged in a single day at Tobacco Dock in London. Forming part of this year's Taste of London Festive Edition, the 30th anniversary edition of the awards saw entries from a record- breaking 35 different countries, with the final super jury naming Cornish Kern, an alpine-style cheese made by the United Kingdom's Lynher Dairies Cheese Company, as the World Champion Cheese 2017. With a total of eight super gold, 16 gold, 28 silver and 48 bronze awards going to entries from the United States this year, the judges shined a spotlight on the hard work and dedication of the nation's cheesemakers on this truly international stage. Among the other winners taking awards back to the USA from the largest cheese- only competition on the planet, are a super gold-winning Cremont made by Vermont Creamery, a super gold-winning Little Hosmer from Cellars at Jasper Hill and a gold-winning Organic Rogue River Blue from Rogue Creamery. Entries made their way by road, rail, air and sea, via 12 consolidation points located in every corner of the globe, which channeled cheeses into London from nations including Australia, Bosnia and Herzegovina, Columbia and South Africa. The 230- strong judging panel brought together more nations than ever before, representing six continents and 29 different countries, from South Africa and Japan to Mexico and the USA, to taste, nose and grade all 3,001 cheeses in a single day, giving bronze, silver, gold and super gold awards to winning cheeses. With the top 16 cheeses selected, the audience then gathered at Taste of London Festive Edition to watch the international super jury debate the world's best cheeses. Made up of top names from the global curd community, featuring cheese makers, buyers, retailers and writers, including Cathy Strange, Global Executive Coordinator for Whole Foods Market, Roland Barthélemy, President of Guilde des Fromagers in France, Norwegian Cheesemonger Siri Helen Hansen- Barry, Claudia Bowman from McIntosh & Bowman Cheesemonger in Australia and Mary Quicke from Quicke's in the UK, the final panel made their cases for their chosen cheeses live on "World Cheese TV," before crowning this year's World Champion Cheese. Taste of London Festive Edition took place at Tobacco Dock in London from November 16-19. For more information, visit www.london.tastefestivals.com. Gold Hill Best American Cheese To help familiarize Americans with the vast array of cheeses imported into the United States, the Cheese Importers Association of America (CIAA) has launched an integrated promotions campaign to raise awareness of the many wonderful ways to experience imported cheese. Sponsored by the Imported Cheese Board with funds derived from the United States Qualified Import Program (QIP), the "I Love Imported Cheese" campaign is designed to provide an entertaining, engaging and educational experience for American consumers to fall in love with the quality and variety of imported cheeses from around the world, and the many ways to enjoy them. With thousands of unique varieties to discover, each embodying the distinct heritage of the country and region it is produced in, imported cheese is a cheese lover's passport to a global tasting tour. The national campaign targets American specialty cheese consumers through a variety of communication touch points including social media, in-store merchandising, sampling events and a website with cooking videos and recipes, cheese profiles and pairings, entertaining ideas, and more. The "I Love Imported Cheese" social media campaign will provide a vital forum for people who want to be part of a community of cheese lovers who share their passion for imported cheese and the extraordinary taste it brings to recipes and entertaining. To learn more about the imported cheese experience, visit the campaign's website at www.iloveimportedcheese.com. The Cheese Importers Association is a non-profit organization that serves its members, the world dairy community and - ultimately - the end consumer by helping to facilitate the efficient import of dairy products from around the world into the United States. For additional information about the organization, visit www.ciaa.org. Marketing Campaign Promotes Imported Cheeses wins