Oser Communications Group

GOURMET NEWS www.gourmetnews.com n JANUARY 2018 n GOURMET NEWS 1 1 6 Today, the U.S. Tortilla Chip category is $4.1B in size with a dollar growth rate of 1.6 percent. "Consumers are looking for authentic, ar- tisanal snack brands that are delicious and that have healthy good-for-your qualities," said Barbara Moreno, Director of Marketing for Snak King. "Our new El Sabroso Can- tina Tortilla chips are crafted the old-fash- ioned way – cut from freshly made corn tor- tillas and cooked to a delicious crunch, plus they are non-GMO, gluten free, kosher and have no artificial flavors, colors or preserv- atives." "I believe that new entries such as this line can help to further accelerate growth in the category by attracting new shoppers as well as to increase the shopping basket for our retailers – as after all, who eats tor- tilla chips alone? Our chips are excellent as an appetizer or a meal starter – great for dipping, but terrific for nachos!" said Moreno. One very attractive audience to retailers are Millennials. According to Mintel, 77 per- cent of Millennials believe they cannot get through the day without eating a snack. "The brand, El Sabroso, was created by Snak King in 1978. Born in the heart of Los Angeles (just like the original tortilla chip), the company had a vision to make authentic, Mexican-inspired snacks. Now, 40 years later, the brand has expanded across Califor- nia and the United States and appeals to con- sumers of all ages and backgrounds," said Moreno. For more information, visit booth #433. Snak King (Cont'd. from p. 1) Manuka Honeys from Pacific Resources International Pacific Resources Interna- tional Inc. (PRI) continues to be an exclusive importer of premium UMF Manuka Honey. For more than 30 years, PRI has brought to the U.S. consumer the very best of New Zealand, a pristine country well known as a high- quality bread basket for the world. PRI works directly with family owned bee keepers that take pride in producing the highest quality tested Manuka Honey. With the largest selection of Manuka Honey, there is one that will fit the needs of all consumers. The 5+ Manuka is perfect for the average consumer that desires to maintain a healthy lifestyle with a strong immune sys- tem. For those that have special conditions, the range of Active Manuka 5+ to 20+ and UMF range 5+ to 15+ offer something for everyone. Each jar of honey has a batch number, and on request, a cer- tificate of analysis from an inde- pendent lab will be provided to show the consumer the special ac- tivity properties in each batch. For more information, call 805.684.0624 or go to www.shoppri.com. Gluten-Free Pasta Line from Tresomega Nutrition Tresomega Nutrition's American Masters of Taste™ award winning Gluten-Free Organic Quinoa pasta is a nutrient packed superfood made with an unique blend of organic Royal Bolivian quinoa, organic amaranth, a grain rich in vitamins and minerals, and organic white rice. Quinoa and amaranth are gluten free ancient grains that have been providing health benefits since the time of Egyptian pharaohs. Tresomega Nutrition's Organic, Gluten Free Quinoa pasta line provides consumers and their families with a healthier choice in the way they eat. The pasta line can be found at prominent retailers across the United States. Tresomega Nutrition, lo- cated in New Milford, Con- necticut places great importance on giving con- sumers the ability to attain an organic lifestyle through the use of pure organic foods while supporting sustainable organic farming methods for future genera- tions to come. For more information, go to www.facebook.com/TresomegaFoods or www.tresomega.com. Traina Foods Ketchups Offer Intense Tomato Flavor A taste for ketchup is no longer the marker that divides the gourmet from the hoi polloi, and Traina Foods' new Sun Dried Tomato Ketchups are among the reasons for that. The com- pany has now added a new Hot Sriracha Sun Dried Tomato Ketchup to its product line. While Traina Foods' Sun Dried Tomato Ketchup was already designed to appeal to the consumer who appre- ciates bold flavors, the newer Hot Sriracha-flavored ketchup amps up the spiciness and works well on a taco or on scrambled eggs. Four pounds of fresh California tomatoes go into every bottle of the Traina Foods Sun Dried Tomato Ketchup. The tomatoes for the ketchups are sourced from growers in California's Central Valley, following the sea- son from Bakersfield in early summer to fields around Sacramento as the harvest season continues. For more information, call 209.892.7501 or go to www.trainafoods.com. Mikey's Introduces Vegan, Grain-Free Tortillas Mikey's is introducing tortillas to its line of gluten-free, paleo certi- fied, non-GMO, soy free, dairy free and grain free products. In addition to containing simplistic, clean ingredients, the tor- tillas also mark Mikey's first ever vegan product. Mikey's tortillas will provide a multi-attribute solution not yet available on the market – perfect as a taco shell or quesadilla, as a sandwich wrap, or quick snack on the go. Available in stores and online for purchase at $5.99 per eight-pack. The tortillas join Mikey's product lineup of popular frozen baked goods, which in- clude muffin tops, bread, pizza crust and English muffins. They feature seven ingredients: water, cassava flour, coconut flour, high oleic sunflower oil, apple cider vinegar, salt and xantham gum. For more information, call 516.455.6033, email info@mikeysmuffins.com or go to www.mikeysmuffins.com. Macfrut 2018 Begins Promotional Campaign on Five Continents Organizers of Macfrut 2018, an international trade fair for produce, have begun putting to- gether their marketing programs for the show to be held in Rimini, Italy, from May 9-11, 2018. Their seven-month campaign will pro- mote the show in 27 locations across five continents. From September to March 2018, Macfrut will be presented at specialist events and congresses, some of them organized by Ce- sena Fiera, focusing especially on eastern Europe, China, South America and Africa. "Macfrut 2018 marks the beginning of a new phase," said explains Renzo Piraccini, President of Macfrut. "In the last three edi- tions, the trade fair has grown, demonstrat- ing its vitality and its key role in the supply chain. Thanks to the involvement of stake- holders who have understood the impor- tance of a major Italian trade fair in the sector, we are now more determined than ever to launch the event internationally. We are demonstrating this through substantial investments and incoming initiatives for in- ternational operators." September will be the most intense month of the campaign, starting September 6-8 with a delegation attending Asia Fruit Logistica in Hong Kong. That's followed September 13 to 15 with Expo Agro Futuro in Medellin in Colombia, on September 21 with Fresh Market in Warsaw, from September 26 to 28 with the Banana Congress in Miami and a Peru trade fair that falls on the same dates as the Miami Ba- nana Con- gress. Four mis- sions are scheduled for October: from October 2 to 4, Macfrut will be pre- sented at the IILA Forum in Santiago de Chile, from October 18 to 20 at Fruit Attrac- tion in Madrid, from October 19 to 21 at the PMA Fresh Summit in New Orleans, USA and, to conclude, from October 30 to 31 in Tashkent, Uzbekistan. November's effort will start with a pres- entation at World Food Kazakhstan in Almati (November 1-3), from November 14 to 18 at Agritechnica in Hanover and, from Novem- ber 20 to 25, at three events in China: in Canton, Shanghai (Mac Fruit Attraction China) and Beijing. The 2017 tour will end with WOP Dubai in the United Arab Emirates (De- cember 5-7) and a triple mission to Africa, stopping in Ethiopia, Tanzania and Uganda (December 3-10). In January, Macfrut 2018 will be pre- sented in Bogotà and, from January 24 to 30, once again in Africa, in Zambia and An- gola. Those missions will be followed with a presentation at Fruit Logistica in Berlin on February 7-9 and, in March, the third edition of Mac Fruit Attraction Mena will be held in Cairo.

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