Issue link: http://osercommunicationsgroup.uberflip.com/i/918286
Consumer Electronics Daily News 5 5 Monday, January 8, 2018 telecommunication devices and the world's first premium-full HD 3D mobile phone with no 3D glasses needed, is also a phone with a cause. Lion Universe's mission is to use technology to help erad- icate unemployment and homelessness. The Lion Team's focus is on chang- ing the way people communicate by providing premium quality products that are affordable, without compromising quality, while simultaneously making a difference in the lives of everyday Americans. The company has partnered with various non-profit organizations, such as Fathers & Mothers Who Care (www.fmwc.org) and Homeless Heroes House (www.h3heroes.org), whose focus is on the eradication of homelessness, and the creation of jobs with a living wage. Lion Universe has earmarked seven percent of all retail sales to combat these issues. "When I see homeless people, I always have a strong desire to do some- thing to help. I always think, if they just had a phone, there has to be someone they could call for help to change their life," says Chief Executive Officer Linda Duston-Kelly. "It always affects me personally when homeless people are treated like part of the landscape. Instead of being looked at as a person, they are looked at as a tree, or trash, or something that people just walk by without noticing." Lion Universe (Cont'd. from p. 1) In addition to its focus on humani- tarianism, Lion Universe is creating jobs by partnering with distributors with a strong desire to be a part of a company that is a game-changer in mobile tech- nology. Featured Product: The Lion 1918 The Lion 1918 gives users the unheard of ability to experience full 3D on the go, without the need for 3D glasses. Truly groundbreaking, the Lion 1918 allows mobile users to enjoy large, clear, sharp 3D content, perfect for gaming, live streaming, watching videos and movie content. Lion 1918 is customizable and runs on Android 7, does 600mhz and has a 5.7-inch screen with front 8.0 megapixel and 13.0 rear Sony cameras. With 36 hours talk time, HD display screen and FHD 1920 1080-pixel resolution, the Lion 1918 3D phone offers an unrivaled user experience. The Bolton Effect is one of the first unique 3-in-1 products brought to the market to include an MP3 player, pedometer and sound recorder, as well as being waterproof. No other company can match what the Lion Universe Technology can do! Catch Lion Universe at the Mobile World trade shows in Las Vegas, Barcelona, Shanghai and Los Angeles in 2018. For more information, go to www .lionuniverse.com or call 562.299.5259. January 2018. The entity will license the metadata broadly to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manu- facturers, as well as SoC vendors, royal- ty-free with only a nominal administra- tive fee. "As leaders in home entertainment content and hardware, the three compa- nies are ideal partners for bringing HDR10+ into the homes of consumers everywhere," said Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics. "We are committed to making the latest tech- nology available in our TVs and are con- fident that HDR10+ will deliver premi- um quality content and enhance the way you experience television programs and movies in the home." HDR10+ is a cutting-edge technolo- gy, building upon the benefits of HDR televisions, which offers the best possible viewing experience for next generation displays. HDR10+ provides unprece- dented picture quality on all displays with brightness, color, and contrast auto- matically optimized for each scene. In previous iterations, static tone mapping applied a fixed enhancement across an entire piece of content. With HDR10+ dynamic tone mapping, every scene is individually enhanced to bring to life vibrant visuals and achieve unprecedent- ed picture quality. This new enhanced visual experience will allow consumers to see pictures that match the intention of filmmakers. "HDR10+ is a technological step forward that optimizes picture quality for next generation displays," said Danny Kaye, Executive Vice President at 20th Century Fox and Managing Director of the Fox Innovation Lab. "HDR10+ provides dynamic metadata, which pre- cisely describes every scene to deliver unprecedented picture quality. Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our film- makers beyond the theater." There are several key benefits for partners who wish to adopt the platform for their HDR10+ compliant products. HDR10+ offers system flexibility, allow- ing a variety of partners, including con- tent creators, content distributors, TV manufacturers and device makers, to incorporate this platform and improve the viewing experience for audiences. The HDR10+ platform was designed to allow for future development and inno- New Partnership (Cont'd. from p. 1) vation in order to deliver a more power- ful technology in the years to come. "Panasonic has a long history of working with industry leaders to develop lasting technical formats. We are delight- ed to work together with 20th Century Fox and Samsung to develop a new HDR format, which will bring consumers so many benefits," said Yuki Kusumi, Executive Officer at Panasonic. "By offering considerable HDR picture quali- ty improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the defacto HDR format." About Twentieth Century Fox Home Entertainment Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recog- nized global industry leader and a sub- sidiary of Twentieth Century Fox Film. TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions as well as all third party distribution part- ners on DVD, Blu-ray, 4K Ultra HD, Digital HD and VOD (video-on- demand). Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail out- lets and digital stores throughout the world. About Panasonic Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electron- ics, housing, automotive and B2B busi- nesses. Celebrating its 100th anniver- sary in 2018, the company has expanded globally and now operates 495 sub- sidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic, go to www.panasonic.com/global. About Samsung Electronics Co., Ltd. Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wear- able devices, tablets, digital appliances, network systems and memory, system LSI and LED solutions. For the latest news, visit the Samsung Newsroom at news.samsung.com.