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Consumer Electronics Daily News Monday, January 8, 2018 1 6 Sennheiser Presents AMBEO 3D Audio Technology Early in 2016, Sennheiser unveiled a strategic focus on 3D immersive audio, a groundbreaking holistic solution called AMBEO that promises the ultimate in audio capture and reproduction. "3D audio is the new frontier of excellence, set to transform the listening experience for users across a broad range of applications, from virtual reality gam- ing to audio recording and broadcasting," said Sennheiser's co-Chief Executive Officers Daniel Sennheiser and Dr. Andreas Sennheiser. "We have been active in this area for some time with 9.1 mixing and recording and the audio design for high-profile exhibitions. We are now increasing our efforts consider- ably to introduce this amazing sound quality into new products and applica- tions, enabling users to experience and shape the future of audio." Taking Installations to the Next Level Sennheiser has been making original 9.1 recordings since 2010 and has promoted these activities at audio gatherings, work- shops and tradeshows around the globe. The company has since used its AMBEO trademark as an umbrella for its immer- sive audio products and activities. In the course of this work, a tonmeister-quality AMBEO upmix algorithm – previewed at last year's CES – was also developed to turn legacy stereo material into stun- ning 9.1 music. High-profile museum installations have featured Sennheiser's work with the 3D audio format, including the Victoria and Albert Museum (V&A) in London – the world's leading museum of art, design and performance. The V&A's interna- tionally successful "David Bowie is" exhibition, which saw 1.7 million visitors on the global tour as of August 2017, and the "You Say You Want a Revolution? Records and Rebels 1966 – 1970" touring exhibition both used AMBEO sound installations that fully envelop visitors in sound and music, establishing a com- pletely new type of museum experi- ence. AMBEO 3D Audio was also used for "The Pink Floyd Exhibition: Their Mortal Remains." The exhibition features an AMBEO installation in a dedicated Performance Zone, where a unique 17-channel remix of "Comfortably Numb" is played back over a total of 25 loudspeakers. 3D Products Sennheiser's first AMBEO consumer product is the recently announced AMBEO SMART HEADSET, a compact earphone for immersive 3D audio record- ing that lets consumers capture and listen to binaural audio recordings on their smartphones with unprecedented sim- plicity. Binaural audio delivers an immersive 3D experience, placing the listener inside the soundscape and repli- cating the direction of sounds and spatial characteristics of a given environment. The AMBEO VR Mic provides high-quality 3D audio that elimi- nates the bound- aries between play- back and reality. The compact hand- held Ambisonics microphone comes with everything needed for creating professional virtual- reality sound. AMBEO Music Blueprints AMBEO Music Blueprints is a dedicated website that explores how to record, mix and deliver live music as an immersive 3D audio experience. At www.sennheiser .com/ambeo-blueprints, three Blueprints – AMBEO for Loudspeakers, AMBEO for Binaural and AMBEO for Virtual Reality – provide straightforward infor- mation on recording set-ups and micro- phone positioning, mixing with addition- al spot microphones, and delivery and playback for a 3D listening experience. For more information, visit www.sennheiser.com or stop by booth #20606. Trinseo Supports Innovation in Consumer Technologies with Performance Plastics A trip to most any consumer technologies event will highlight the fact that plastics have played a major role in industry advancements, offering properties such as light weighting, durability, flexibility of design and aesthetics. Trinseo, a global manufacturer and compounder of per- formance plastics, is supporting innova- tion in this area with its portfolio of per- formance plastics. Now with continued improvements in application areas including smart- phones, tablets, wearable devices and 3D printers, Trinseo's Performance Plastics business unit is committed to keeping its customers ahead of the game with its EMERGE™ Advanced Resins. With expertise in the medical, consumer elec- tronics, lighting, electrical and automo- tive industries, the company is able to leverage material advancements that once were driven exclusively by needs in other industries. "We're finding that consumer elec- tronics customers are facing material challenges that they hadn't considered in the past," said Dr.Tony Samurkas, Director of Technical Service & Development for Trinseo's Performance Plastics business. "These challenges range from biocompatible plastics for skin contact applications, to chemical resistant materials that won't degrade when exposed to certain solutions, to transparent light diffusion grades to allow for translucent LED displays, to plastics with a certain percentage of recy- cled content. "The consumer electronics industry is driving change at an incredibly fast pace and this requires material providers, and specifically plastics companies such as Trinseo, to offer the same level of innova- tion and next-genera- tion materials that enable performance, aesthetics and durabili- ty, while also supporting the manufactur- er's need for consumer acceptance and a successful product launch." Trinseo supports the consumer-ori- ented application areas of consumer elec- tronics, medical devices, lighting, electri- cal and automotive with specialty engi- neered plastics solutions. The company is positioned to support the growing con- nectivity in the marketplace with materi- al solutions for complex challenges and has worked with customers on challenges that include biocompatible plastics for skin contact applications, to chemical resistant materials that won't degrade when exposed to certain solutions, to transparent light diffusion grades to allow for translucent LED displays, to plastics with a certain percentage of recy- cled content. As you develop your design and sourcing strate- gy, consider Trinseo as one of your partners for taking your products to market. The company is focused on delivering innovative performance plas- tics solutions to help customers across a wide range of end-markets with their unique application needs. Join Trinseo in the Venetian Towers Hospitality Suites area for a brief overview of its materials presented by Dr. Tony Samurkas, Global Director of Performance Plastics technologies, fol- lowed by an opportunity to discuss your needs with one of the application devel- opment specialists on Tuesday, January 9 and Wednesday, January 10 from 10:30- 1:30 (presentations at 10:40, 11:40 and 12:40) or Thursday, January 11 from 3:30-6:00 (presentations at 3:40 and 4:40). For more information visit www.trinseo.com or contact Paula Biskup at biskup@trinseo.com. Murata Presents The SpectacuLAB at Innoventions in Epcot at Walt Disney World Resort By John Sutherby, Marketing Communications at Murata Americas Murata is excited to announce that we teamed up with Science from Scientists to create a new show – The SpectacuLAB – that opened at the Innoventions ® Pavilion in Epcot ® at Walt Disney World ® Resort in Florida this past November. The experience features demonstrations that bring to life the won- ders of science and innovation. The inter- active and entertaining experiments allow guests to discover how science and Murata technologies come together to create consumer products such as mobile devices, healthcare equipment and auto- motive electronics. Young guests can volunteer to participate in different experiments such as to change the colors of barometric pressure cubes by raising or lowering them or learn about force while watching the scientists lay on a bed of nails. "The SpectacuLAB will spark the intellectual curiosity of children and adults alike," said Tsuneo Murata, President of Murata Manufacturing Co., Ltd, a worldwide leader in the design and manufacture of electronic components. "We are excited to share this fun and entertaining show with guests visiting Epcot at Walt Disney World." The creation of innovative electronic components and modules that advance everything from smartphones to smart cities, to gaming systems and health- care solutions is part of Murata's philoso- phy. We accomplish this by constantly enhancing our tech- nologies and apply- ing scientific princi- ples to every prod- uct and solution that we deliver. Murata's innovative technology and use of advanced scientific principals were combined with Disney Parks Live Entertainment and Science from Scientists, a national, award-winning non-profit which promotes the impor- tance of the fields of science, technology, engineering and mathematics (STEM) to develop this show. By creating interac- tive, in-classroom experiments presented by real scientists, the organization encourages students to get excited about science through direct experiences. "We developed Science from Scientists to create excitement around sci- ence, and what better way to connect with kids than to offer these lessons at Walt Disney World where there is such a sense of wonder and hope for the future," said Dr. Erika Ebbel Angle, Founder and Executive Director of Science from Scientists. "Teaming up with Murata allows us to showcase scien- tific concepts in an exciting and hands-on fashion. We are thrilled to further STEM education at a place like Disney that inspires so many children and families." More information on the show at Epcot can be found by visiting the Events page at www.murata.com or stopping by Murata's meeting space at #MP26151, South Hall 2.