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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Jay Watson • Hannah Stefanovich Margaret Oser • Jaime Green Show Logistics & Distribution Marcos Morhaim Senior Account Manager Adrian Chacon • Juan Gonzalez • Andrea Hartnett Danny Ranney • Bo Robinson Michael Santamarina • Anthony Socci Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2018 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Consumer Electronics Daily News Wednesday, January 10, 2018 4 La Crosse Technology Innovation "One of the unique characteristics of La Crosse Technology ® is that all operations from concept research and development through manufacturing and distribution are completely 'in-house.' As a result, we can take an idea from dream to drawing board to distribution in very short order. And, we always operate on the imagina- tive, leading edge," said Allan McCormick, President of La Crosse Technology. Founded in 1985, La Crosse Technology is a privately held, multi- national company with a small-town phi- losophy of providing customers with high-quality, innovative products and superior customer service. La Crosse Technology designs, manufactures and markets advanced-technology weather instruments, atomic clocks (calibrated daily to the atomic time standard of the National Institute of Standards and Technology), office and decorative clocks and other weather monitoring and measuring devices, with operation cen- ters in the United States, Europe and the Asia Pacific Region. As the exclusive selling agent, La Crosse Technology introduced atomic time to the U.S. market in 1991 and it remains on the cutting edge of this tech- nology in America today, with its most recent addition to the atomic family – the UltrAtomic ® wall clock. You can find La Crosse Technology products available for purchase at thousands of leading con- sumer electronics, outdoor retail, special- ty catalog, department stores and hard- ware and home centers across North America. Continuing the spirit of innovation at La Crosse Technology, the newly released Professional Remote Monitoring Weather Station with built-in Wi-Fi connects you to your home anytime, anywhere with the Technology in the Home the Key Ingredient to a Life Well-Run By Julie Link, Director of Research, Advertiser & Consumer Insights You might be working on boosting your home's IQ, but have you thought about your home's EQ? We're bringing more smart technology into our homes every day and with that comes heightening expectations of how all those smart prod- ucts deliver on our emotional satisfac- tion. It's about bringing some emotional intelligence into the world of the smart home – adding some EQ to your home's IQ. It's not good enough that technology merely respond to our requests; con- sumers expect technology to anticipate needs by learning patterns, moods and if/then sequences. Technology that antic- ipates needs, rather than reacting when called upon, will win the hearts of con- sumers. Better yet, technology that can be forgotten is the very best scenario, according to our recent conversations with consumers on smart home technolo- gy. Physically and psychologically unob- trusive devices allow the household to operate in a focused and balanced manner, free of technological complica- tion. Four out of five of Scripps Networks Interactive Under One Roof panel members agree that "making my home convenient for daily tasks" is a benefit that smart home technology offers. (Under One Roof is an internet-based community hosted by Scripps Networks Interactive that includes approximately 20,000 U.S. residents ages 18-64. The community is comprised of a national sample of con- sumers who are "lifestyle enthusiasts," recruited based on their interest in the Continued on Page 57 Continued on Page 57