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Aftermarket Daily News 1 5 Thursday, November 2, 2017 Meet Your Performance Needs with Fidanza Performance Fidanza Performance is a premier fly- wheel manufacturer that boasts more than 700 flywheel applications and 130 performance clutch applications. For decades, Fidanza has been known as a leading USA manufacturer in lightweight aluminum flywheels. However, Fidanza offers much more then aluminum fly- wheels. Fidanza has several other per- formance lines, including lightweight steel flywheels, adjustable cam gears and short throw shifters. Fidanza offers a full lineup of single disc clutches for both the import and domestic markets. These clutches come in two different power levels: the V1 and the V2 series. The V1 series comes with a full faced organic clutch disc and features a sprung hub. The V2 series features a six-puck ceramic clutch disc for higher perform- ance applications. Keep an eye out for Fidanza's new line up of flywheels for both domestic and import applications in the New Products display this year at SEMA. The newest addition to the Fidanza line up is the lightweight steel flywheel. These flywheels are the perfect weight – heavier than an aluminum flywheel but lighter than an OEM flywheel. These fly- wheels are made as a one-piece design from 1045 steel for strength and rigidity. These flywheels are able to be resurfaced and feature lighten- ing holes for reduced weight and increased cooling for the clutch. Having the right products for each market segment is a key to Fidanza's suc- cess. Fidanza takes pride in offering quality products that withstand the abuse a serious racer can dish out. While many companies are using lower grade materi- als to save money, Fidanza continues to use high grade materials to ensure quali- ty. Additional quality control steps are often taken, such as heat treating and SFI Certification. A lot goes into Fidanza products (much of which customers never see) to ensure safety and customer satisfaction. This commitment to excellence has resulted in providing racers with championship wins. With many new products, Fidanza continues to grow, and 2018 will be no exception. Expect to see expansion with- in its aluminum flywheel, short throw shifter and clutch lines. Keep an eye out for new product lines in early 2018. Visit the Fidanza booth to see the brand new product line and ask about the company's SEMA sale. Visit Fidanza Performance at booth #25069. For more information, go to www.fidanza.com. Microfiber: More Than Just a Buzzword How much do you really know about microfiber? When Autofiber first got into the business over 20 years ago, no one had heard of it. The company spent most of its time explaining to detailers and auto enthusiasts why microfiber was a superior alternative to 100 percent cot- ton. Today, microfiber is everywhere. Everybody has heard of it, and every- body uses it, from hospitals to house- wives to hotrodders. Chances are, your shop is using it, too. Like any popular product, a glut of low quality, inferior brands have flooded the market, riding the trendy buzzword "microfiber," but not delivering real value. Microfiber Isn't Just "Microfiber" There are many different attributes to con- sider, including fabric types, weaves, blends, weights, and most importantly, quality. There are dozens of factories and hundreds of sellers peddling low quality knock-offs that look like the real deal, but fail when put in the hands of professionals. Professional detailers know that low quality products make their job more dif- ficult. Use the wrong tools and instead of a vaunted shine, you get a despicably dull finish. Use towels, mitts and sponges made from inferior materials with cheap construction techniques, and you create more work for yourself and your employ- ees, which wastes time, hurts your bot- tom line and may harm the vehicle. Autofiber: More than Just a Rag Autofiber's goal is to help your busi- ness thrive by pro- viding the highest- quality microfiber towels and products at competitive prices. How is it unique from other microfiber companies? It has more than 20 years of experience designing prod- ucts specifically for automotive recondi- tioning and appearance businesses. It has decades long relationships with factories across Asia, and works with professional detailers across the world to bridge the gap between what is possible on a techni- cal production level, and what real detail- ers need to get their job done quickly, professionally and aesthetically. Autofiber is more than just a microfiber rag. It is a brand that means quality you can trust. It only uses superior raw materials and has strin- gent quality control process- es. It is not a fly by night company riding a trend. Autofiber has been here since the begin- ning, developing innovative microfiber products to the highest possible specifi- cations. It understands the unique requirements of automotive detailing businesses and offers a customized prod- uct line that is designed in California and created based upon feedback of profes- sional detailers who use its products daily. Visit Autofiber at booth #50541. For more information, call 844.372.5793 or go to www.autofiber.com. JumpStart Auto Repair Empowers Female Victims of Domestic Violence Through Automotive Education A few years ago, two Wisconsin-based domestic violence agencies came togeth- er to discuss a recurring, known issue. Many victims who sought shelter at these agencies were unable to leave an abusive relationship because they didn't have the safe, reliable transportation they needed to get employment or education. A vehi- cle is often the path to self-sufficiency. JumpStart Auto Repair was borne out of this need – a repair facility offering a unique experience, designed specifical- ly for female customers. Harbor House and Christine Ann Domestic Abuse Services have teamed up to create the nation's first garage for good. The profits from the work fund auto repairs for domestic violence victims. Customers know that when they get their vehicles serviced at JumpStart, they are going to get informed answers about their vehicle, along with expert education and service from professional techni- cians. They're also going to leave know- ing that they've made a meaningful contribution to helping domestic abuse survivors move towards self-sufficiency, as all proceeds go to two women's shelters. The automotive industry is something JumpStart is incredibly passionate about, and it wants to share its enthusiasm and expertise. Part of this initiative is also an effort to bring more women into auto repair careers – fewer than 10 percent of all automotive technicians are female. JumpStart wants to change this by offer- ing women skilled training and education into these well-paying, family-support- ing careers. After launching earlier this year with the support of many local organizations, includ- ing Essity's Tork brand of task-based wipers for the automotive indus- try, JumpStart wants to continue to empower women faced with such unimaginable circumstances. The company has been over- whelmed by support in the community. With this kind of continued support, it believes it can make a meaningful differ- ence in the community by empowering these victims. For more information, visit booth #11113 or go to www.jumpstartautorepair.com. Great Day, Inc.'s Magnum Hitch-N-Ride In its many years of manufacturing, Great Day's goal has always been to build prod- ucts that went beyond just getting by in serving the purpose for which they were intended. This mindset has been espe- cially true with products that would be attached to a moving vehicle. Every effort possible is made to ensure safety and dependability. When the line of Hitch-N- Ride cargo carriers were introduced, nothing was spared in making sure they would be the best money could buy. The Magnum Hitch-N-Ride is the flagship of all hitch-receiver cargo carriers. A hitch-receiver cargo carrier is a piece of equipment that is super handy when you need it, but it needs to be capa- ble of getting the job done. The problem is, many cargo carriers on the market are flimsy and without adequate side rail support to secure the load and provide tie-down points. Here's a hitch receiver cargo carrier with the frame and capacity to do some major hauling. The Magnum Hitch-N- Ride is a whopping 50 inches wide, 22 inches front-to-back and has 12-inch sides. It has a weight capacity of 500 pounds and has a super-strong aircraft aluminum frame for handling "rough n' tough" loads. The Magnum Hitch-N- Ride comes with a black, super tough, good-looking powder-coat finish. The Magnum Hitch-R-Ride weighs only 26 pounds and ships by UPS. It is ideal for use on pickup trucks, Jeeps, autos or SUVs with 2-inch hitch receivers. The Model HNR2000TLB Hitch-N- Ride Magnum XL is available for vehi- cles with spare tire holders on the back requiring longer receiver bars. The XL also works well on motor homes and travel trailers for additional cargo carry- ing capacity. The Magnum Hitch-N-Ride is also available in models to use with ATVs and utility vehi- cles. For these models, the cargo basket is positioned 7 inches higher than those of the truck and auto models to allow for traveling over uneven terrain in off-road areas. When it comes to needing extra cargo space for almost any kind of vehi- cle, the Magnum Hitch-N-Ride is the solution – a wise investment in a high- quality, great-performing product. Made with pride in the U.S.A. For more information, call 866.649.1918 or go to www.greatdayinc.com.