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2 3 October 2017 SNACKING NEWS tradeshow calendar advertiser index Oct. 13-15 Coffee Fest Portland Portland, Oregon www.coffeefest.com Oct. 17-20 National Association of Convenience Stores Chicago, Illinois www.nacsonline.com Nov. 28-30 ISRAFOOD Tel Aviv, Israel www.israfood.com Jan. 21-23 Winter Fancy Food Show San Francisco, California www.specialtyfood.com March 12-14 SNAXPO 2018 Atlanta, Georgia www.snaxpo.com March 16-18 Coffee Fest Baltimore Baltimore, Maryland www.coffeefest.com May 19-21 Sweets and Snacks Expo Chicago, Illinois www.sweetsandsnacks.com May 19-22 NRA Show Chicago, Illinois show.restaurant.org/home Cookies United 2 www.bakeshopbites.com Godshall's Quality Meats 11 www.godshalls.com Jasper Specialty Foods 3 www.nunesfarms.com M. Carder Industries 20 www.mcarder.com Virginia Diner 24 www.vadiner.com ADVERTISER PAGE WEBSITE Frutarom to Launch Frutaceuticals A new nutrition delivery concept is based on URC (Ultra Rapid Concentration) tech- nology from Taura Natural Ingredients Ltd. (a Frutarom company) and Frutarom's extensive expertise in bringing together taste and health have created a new form of supplement snack that will appeal to consumers suffering from "pill fatigue." According to New Hope Network, there is a growing trend in the US for new deliv- ery systems for healthful ingredients. In the US, two-thirds of gummies (which began as a candy for- mat) sold are as supplements taken by adults who do not want pills or capsules. Pill and capsule alternatives, such as chewables, gummies, liquids, or powders accounted for $13.3 billion (34 percent) of the $38.8 billion supplement industry in 2015. "Frutaceuticals" is made from real fruit and designed to deliver the taste, texture and goodness of true-fruit chews. "The fruit pieces, flakes, shapes, and pastes are produced using Taura's URC process to quickly evaporate moisture from heat- sensitive fruits and maintain the raw ma- terial's integrity," says Peter Dehasque, CEO of Taura. "The fully automated sys- tem creates stable products that do not need added sugar, bulking materials, or preservatives." Several Frutarom natural health ingre- dients were selected to be included in the new supplements. There is documented pill fatigue in the market, particularly among those of the Baby Boomer genera- tion. Consumers, especially those already taking prescription medications, do not want to consume pills. Some pills don't taste good, and many are not easy to swal- low. Today's consumers prefer alternative delivery systems, even more so when those products are tasty and natural. n MoonPie Launches Centennial Anniversary Tour In 1917, the MoonPie marshmallow sandwich was introduced to America. Now, 100 years later, Chattanooga Bak- ery, Inc., maker of the MoonPie, is cele- brating the brand's 100th anniversary with a "Thank You America" Tour to re- turn the favor, thanking customers and consumers for their loyalty and sampling factory-fresh "Original Recipe" MoonPies. Chattanooga Bakery and Winnebago have created the "MoonPie Memory Mobile," a Winnebago Vista 31BE, that features MoonPie graphics and ref- erences to the Centennial celebration. Beginning on September 17, this "can't miss" RV will be touring the country for four months, making "thank you" stops at customer offices, media outlets, festi- vals, sporting events, and other special locations. In celebration of its 100th and in recog- nition of the "clean label / real ingredients" consumer trend, MoonPie will be sam- pling the "Original Recipe" MoonPie, shipping nationwide starting in September. Made with Real Sugar (no High Fructose Corn Syrup) and No Preservatives, this next generation MoonPie delivers great taste and harkens back to how they were made decades ago. "We're super excited about our return to the Original Recipe MoonPie," said Tory Johnston, V.P. of Sales and Marketing at Chattanooga Bakery. "Consumers love the taste and appreciate the clean ingredients … what better way to celebrate than to bring this new product directly to our loyal customers and fans and tell them 'thank you' in person." "The 'Thank You America' Tour brings together two iconic American brands, MoonPie and Winnebago, that have been part of Americana for decades," said Chad Reece, Director of Marketing for Win- nebago. "While the MoonPie brand is cel- ebrating 100 years with this tour, at Winnebago we are gearing up for our 60th anniversary in 2018." In addition to the creation of the cus- tomized MoonPie Mobile, MoonPie and Winnebago will also be cross-promoting each other throughout the "Thank You America" Tour. MoonPie and Winnebago will both be featuring regular social media updates on the whereabouts of the MoonPie Mobile. Over the past 100 years, MoonPies have been a cultural phe- nomenon and saluted in songs, books, movies, and even with a yearly festival: The RC and MoonPie Festival in Bell Buckle, Tennessee. "When you mention the name 'MoonPie,' it typically brings a smile first, followed quickly by a mem- ory," said Johnston. "It's a whimsical, fun brand." Earl Mitchell, a traveling salesman for Chattanooga Bakery servicing Ken- tucky, Tennessee and West Virginia dur- ing the early 1900s, helped invent the MoonPie. While visiting a general store that catered to coal miners, he asked what they might enjoy as a snack. The miners said they wanted something deli- cious and big for their lunch pails. When Mr. Mitchell asked how big, about that time the moon was rising and one coal miner held out his big hands and framed the moon and said, "About that big." When he returned to the office and saw plant workers dipping graham crackers into marshmallow on their lunch break, he shared the story and the rest, as they say, is history. n Columbus Craft Meats Adds Popular Paninos Products in Snack Sizes Columbus Craft Meats, the fastest growing deli meat brand in the U.S., has launched two delicious new snack lines. Snacking is a huge trend in the U.S., and meat snacks are growing 4 times faster than potato chips as con- sumers look for high- protein alternatives. "People continue to re- place traditional meals with snacks, and now we offer Columbus' deli- cious salami products in a snack size to enjoy while on-the-go" says Columbus CEO Joe Ennen. Contributing to Columbus' rapid growth are new products, like Paninos – bite-sized rolls of salumi and cheese – which have grown over 800 percent since launching in 2016. Columbus now offers Paninos in snack-sized packages of two: Genoa Salame rolled with Mozzarella Cheese; Hot Sopressata rolled with Mozzarella Cheese; Prosciutto rolled with Mozzarella Cheese; and Italian Dry Salame rolled with Monterey Jack Cheese. For its Salame & Cheese Crisps line, Columbus has paired its salami with sour- dough cheese crisps that are perfectly por- tioned for a quick, delicious bite. And because they don't require refrigera- tion, Columbus' Salame & Cheese Crisps provide a convenient, on-the- go snack. Avail- able in the following flavors: Italian Dry Salame and Cheese Crisps and Calabrese Salame and Cheese Crisps. Both snack-sized Columbus Paninos and Columbus Salame & Cheese Crisps are available now in select grocery stores across the U.S. Founded in 1917, Columbus Craft Meats produces award-winning Italian salami and deli meats sold under the Columbus brand. Its products are available at food retailers nationwide. More information can be found at www.columbuscraftmeats.com. n

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