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www.gourmetnews.com 6 Oli e Aceti • Gourmet News When it comes to extra virgin olive oil, authenticity and credibility are more important than ever. Against the backdrop of widespread fraud in the olive oil in- dustry, Bellucci Extra Virgin Olive Oil has been dedicated to en- suring the authenticity of its products since the brand's inception. The company's innovative traceability system empowers con- sumers to track the contents of any bottle to the region and mill of origin in rural Italy. This traceability method has now been ISO 22005 certified by Bureau Veritas. Bellucci is proud to have achieved this level of verification from an independent party. With rigorous third-party certification, merchants can sell Bel- lucci with even greater confidence. The certification attests to the accuracy of Bellucci's system for ensuring product authenticity, and it indirectly confirms nutritional value and quality as well. Bureau Veritas, founded in 1828, is recognized and accredited by major national and international organizations. Its certification program goes beyond simple compliance with regulations and standards to reduce risk. With a clear focus on integrity and ethics, impartial counsel and validation, customer concerns and safety at work, its certifying stamp is a pow- erful indicator of all the qualities that invite consumer trust. Bellucci's efforts to combat fraud in the industry and empower consumers extend beyond the company's sophisticated trace- ability system. The award-winning Bellucci Traceability App ad- ditionally offers tasting instructions and an experience of Italian terroir, to impart the skills consumers need both to identify and savor authentic Italian EVOO. The brand's signature bottle is also fitted with a tamper-resistant spout. Bellucci's ethical and moral imperative is fueled by a desire to protect the environment and a way of life. By using traditional cultivation methods, the small family growers of Bellucci are shepherding the Ital- ian countryside and the character of its olive oil into the future intact. The growers of Bellucci are also cooperative owners of the brand. Bureau Veritas ISO 22005 certification applies to 100 percent Ital- ian and organic Italian extra virgin olive oil. The brand's premium Toscano PGI Organic carries the prestigious protected geographic indication seal, a certification of the same caliber. Each variety has received awards and accolades at major tasting competitions. With Bellucci's outstanding flavor profiles, consumers are quick to learn that great taste and authenticity go hand in hand. GN Bellucci EVOO's Traceability System Earns Certification By Mario Fortunato Wild Forest Products introduces its new gourmet label to the in- dustry "La Truffe Royale." The Royal Truffle is what the name means in French. We wanted to bring to the market a quality Gourmet Organic Extra Virgin Truf- fle Olive Oil just one step over our Wild Forest product. We wanted to present to the fine dining restaurants as well as gourmet cooks a product that was the next level in taste, quality and enjoyment. First, we worked on the olive oil. Our Extra Virgin Truffle Olive Oil had to be different and organic, so we have put together the finest imported organic extra virgin olive oil we could find and in- fused the oil with our signature truffle essence, bringing out a ro- bust earthy truffle flavor. We use this extra virgin olive oil so that the olive taste does not clash with the truffle essence. This olive oil is perfect for any dish such as pasta, vegetables, poultry, pork, beef and lamb. It works wonders on seafood and as a finishing olive oil. Our truffle flavors, the white or the black, will leave you in truffle euphoria. We offer this olive oil in an 8-ounce Dorica bottle as well as a 3.4-ounce smaller Dorica. Second, we imported from Italy Organic Whole Black Summer Truffles packaged in one ounce jars. These are large truffles unlike the smaller ones seen on the market. These truffles are perfect for any dish that you would use truffles. These truffles are hand- picked, and come from the finest European truffle growers. They are picked and cleaned, then processed to be used straight from the jar. Blending these truffles with the La Truffe Royale oils is a work of art. And third, well — there are some more items. We introduced our version of grape seed oil with a truffle infusion. La Truffe Royale pres- ents now Black or White Grape Seed Truffle Oil. With the fact that grape seed oil has a high heat and smoking level, the infusion remains well when used in cooking. We are very proud of this new offering. We also introduced a few new products exclusively for the La Truffe Royale label: 8-ounce Black Truffle Balsamic Condimenti Vinegar and a glaze (The glaze now also comes in a chef style squeeze bottle.), 3- ounce Sliced Black Truffle Carpaccio, 4-ounce Black Truffle Creamy Butter and a 3-ounce Black Truffle Sauce. We are also working on some other products that would be new, not only to La Truffe Royale, but to Wild Forest altogether. Wild Forest prides itself on producing the finest quality truffle products at affordable prices. And Wild Forest is proud to be a member of the MarDona group. We want everyone to be able to enjoy a truffle experience without having to go broke doing so. GN Wild Forest Products Introduces La Truffe Royale Ariston Specialties debuted its My Dressing Center to the industry at the Summer Fancy Food Show. My Dressing Center, shown in prototype and expected to be available to the market in the com- ing months, is an automatic dispensing station that allows users to customize their own blends of salad dressings and marinades to suit their own tastes. The machine stocks 18 products, includ- ing any of the Ariston Specialties olive oils and balsamic vinegars. Consumers choose a bottle size – either 8.5 ounces or 17 ounces – and use a touch screen to custom-blend their mixtures, which can include four to six items in a blend that's selected by adjusting sliders on the screen. You can do your own. You can say, 'No, I feel creative today. I want to do my own.' The dispenser provides entertainment and engagement value for consumers together with a gourmet experience. It is not a dress- ing created in a lab with flavor enhancers and additives – it's totally fresh and totally natural – all natural award-winning products with a fun way to buy them. Any mixture will sell for the same price – about $6 to $9 for the 8.5-ounce bottle and about $12 for the 17-ounce bottle. GN Ariston Specialties Debuts My Dressing Center A S P E C I A L A D V E R T I S I N G S E C T I O N

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