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New York. Kevin raises the sunflower crop. "He plants the seed and presses the oil. We all bottle," says Jeff. Allison, who's Jeff 's wife, is the com- pany's Manager of Retail Sales and Market- ing. Kevin's wife Traci is a registered dietitian. "All four of us have something to add to it," Allison says. Their parents bought the former dairy farm in 1999 as an investment and to pre- serve the land from development. The family didn't want to raise dairy cows, so they used the farm to raise some hay and a few animals for a few years until they fig- ured out a direction for it. By 2014, they'd figured out that they could follow the lead of a few other farmers in the valley and grow sunflowers. The original idea for that was that they'd press the seeds for oil to make biofuel. But then they tasted the oil. "We thought it would be better as a food product than as an industrial oil," Allison says. "It's a cold-pressed oil. It's rich golden in color and it tastes like a handful of sun- flower seeds. You can really taste the dif- ference between a cold-pressed oil and an expeller-pressed oil." The resulting high-monosaturate oil is high in Vitamin E and Omega-9 fatty acids. It's Non-GMO Project certified. It's pack- aged in glass 375 ml bottles that retail for around $15 and in gallon containers for foodservice. The retail bottles are packed 12 to the case, and the foodservice gallons are three to the case. For more information, visit www.hudson valleycoldpressedoils.com or call Allison Haight at 845.489.8368. GN BY LORRIE BAUMANN Hudson Valley Cold Pressed Oils makes a sunflower oil that tastes just as if you were chewing sunflower seeds. Culinary uses are similar to olive oil, except that sun- flower oil has a higher smoke point – about 380 degrees – so it has a wider array of applications. Pastry chefs and bakers are also using sunflower oil as a supplement to other fats because it lends the baked products a nutty flavor while avoiding the risks of in- corporating tree nuts, and it's great for salad dressings and marinades, said Jeff Haight, Hudson Valley Cold Pressed Oils Director of Restaurant Sales. He's one of four family members in the business run by second-generation family farmers at their farm in Pleasant Valley, Hudson Valley Cold Pressed Oils Harness the Power of the Sunflower