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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2017 n GOURMET NEWS N H 5 6 Not Your Average Chocolate Chocolate isn't just chocolate anymore. The standard chocolate bar is slowly becoming a thing of the past. At only 5 percent annual growth, it may eventually become a relic, only to be seen in Willy Wonka films and trick-or-treat bags. Modern consumers crave something more: a tanginess, a spice, a crunch. That's why the chocolate category is exploding, but not in the aisles you might expect. Shoppers are searching for more than just cocoa in their daily sweet indulgence. From peanut butter to pretzels, brands have reimagined what a chocolate experience can be. Element, the nation's top coated rice cake brand, has also entered the fray, introducing a crispy crunch to the choco- late lovers' palate. The New York-based company has already revolutionized the rice cake section by launching bold, excit- ing flavors such as Sweet Mint, Vanilla Or- ange and Strawberry'n'Cream. Its chocolate dipped rice cakes not only lead the coated rice cake category, but also stand among the top 10 natural chocolate products at one of the nation's largest re- tailers. Element and two other brands own 22.6 percent of the total revenue from these top 10 brands at this chain. That is an incredible statistic, and suggests that nearly a quarter of last year's natural chocolate dollars were spent on new, exciting chocolate creations. It makes sense. American consumers are flocking to healthier alternatives, which includes sensible snacking, but where do you turn to sat- isfy that naughty sweet tooth? Lower calorie, lower sugar, all-nat- ural options bring the best of all worlds, and shoppers agree. In addition to less guilt, these snacks represent the future of chocolate flavors. Sweet- ness is made all the sweeter when paired with salts, nuts or a crunchy tex- ture that leaves you beg- ging for another bite. Brands like Element offer diverse ingredients and unique flavors unseen in the world of natural choco- late. Some call this trend "sweets for grown-ups." Others call it "adult candy bars." One thing is for certain – you can't call it "your average chocolate." For more information, visit booth #859. Next Generation Snacks Drive Growth for Wholesome Goodness Consumer demand for natural, healthier products is driving today's growth in the gro- cery aisles. The consumer mandate has ex- panded, seeking items that deliver a bundle of benefits including being purposeful, au- thentic, nutritious, delicious, affordable and safe. While there are many natural products available, few can deliver the broad spec- trum of benefits offered by Wholesome Goodness ® . One product example is the Blueberry Pomegranate Crunch cereal that delivers an amazing bundle of benefits in each serving: all natural, Non-GMO Project Verified, 23g whole grain, five ancient whole grains, good source of fiber, 5g of protein, nutrition expert created, gold medal winner, very low in sodium, granola clusters and blueberries, cholesterol and trans fat free, kosher. With health and wellness now a main- stream trend with consumers, Wholesome Goodness products were created to deliver on this ever-increasing demand. They were also developed with renowned nutrition ex- pert Dr. David Katz, the founding director of the Yale University Prevention Research Center, to provide an unquestioned creden- tial that every item is nutritious. While the cereal delivers a broad bundle of benefits that's perfect for breakfast, it also makes a terrific any time snack. Importantly, Whole- some Goodness is com- mitted to the 'Whole Mission.' Every Whole- some Goodness product is free of artificial colors, flavors, cholesterol, trans fat, hydrogenated oils, high fructose corn syrup, and the company bans more than 128 ingredients that are used by other food com- panies. From granola bars to cereal, snack mixes and chips, Wholesome Goodness products offer a great bundle of benefits and have won multiple awards, including New Snack Product of the Year for its Sweet Chili & Omega tortilla chips. Drive sales by giving consumers what they're demanding – naturally delicious foods that are truly bet- ter-for-you. Whole- some Goodness has all the tools you need, in- cluding display ready shippers, mobile coupons, demos and strong promotional feature options. Join the nutri- tious and delicious revolution today! For more information go to www.wholesome-goodness.com or www.facebook.com/EatWholesome. ChildLife: Supplements for Babies and Children ChildLife Essentials is the brand parents trust when it comes to the health of their kids. ChildLife Essentials focuses only on children, and has formulated its products only for babies and children for the past 20 years. It is founded, formulated and devel- oped by Dr. Murray Clarke, a leading ho- listic pediatrician in the U.S. and around the globe. ChildLife has been sold in 32 countries and is the No. 1 best selling chil- dren's brand in the U.S., New Zealand, China, Hong Kong, Singapore, Romania, Croatia, Eastern Europe and many other countries. ChildLife Essentials supplements are de- signed specifically for babies, infants and children, which matters because babies, in- fants and children have unique challenges and nutritional requirements. The Ameri- can Academy of Pediatrics found that seven out of ten children are deficient in Vitamin D, a crucial vitamin which sup- ports respiratory, lung, immune and bone health. Vitamin D supports the absorption of calcium in the body and is needed to grow strong bones. Vitamin D is the only supplement the American Academy of Pediatrics has rec- ommended for babies from birth. They have recommended that mothers provide their newborn baby 400iu per day from the time they are born. Based on this recom- mendation, Dr. Clarke formulated the only Organic Vitamin D3 for babies and infants on the market. He made it very simple for moms and dads; one drop equals 400iu. ChildLife's Organic Vitamin D3 has a 200- day supply in one bottle. The American Academy of Pediatrics recom- mends children of all ages sup- plement with Vitamin D3. Dr. Clarke's formulas are all gluten, GMO, pesticide, alco- hol, heavy metal, mercury, dioxin, PCB, and toxin free for even the most sensitive kids, and parents over the years have had great results. This is why parents and mommy blogs have chosen Dr. Clarke and ChildLife as a trusted name in chil- dren's supplements. Safbaby.com, one of the pioneers in mommy blogging and rec- ommending toxin free products to parents, has awarded ChildLife the MACT award (Mommy Approved Child Tested) for the past eight years. ChildLife also has re- ceived awards from the American Home- opathy Society, KIWI Magazine and has been the No. 1 selling brand out of all brands at two of the major distributors in the health food industry. ChildLife currently formu- lates 17 products which ad- dress the challenges kids face in today's world, and will be releasing three more: Gripe Water, K2 and Oral Probi- otics. The No. 1 best selling chil- dren's supplement in the U.S. and China is the ChildLife Liquid Calcium with Magne- sium. Other ChildLife prod- ucts include: Multi Vitamin & Mineral, Vitamin C, First Defense, Formula 3 Cough Syrup, Aller-Care, Probiotics with Colostrum, Cod Liver Oil – 600mg DHAA per serving and no fishy taste, Pure DHA, Prenatal DHA 500mg per one soft gel, Vi- tamin D3, Echinacea and Toothpaste Tablets. Visit ChildLife Essentials at booth #3435. For more information, go to www.childlife.net. Columbia Valley Family Farms Inc. Introduces Foster's Pickled Carrots A saying we have all heard a thousand times: "The customer is always right!" Well, Co- lumbia Valley Family Farms Inc. takes the opinions of its customers to heart. They have been asking for a new product, and the com- pany has answered loud and clear. With great excitement, Columbia Valley Family Farms Inc. presents its new Foster's Pickled Carrots. It contains five inches of crisp, crunch, snap and zest. Extending an al- ready great line of pickled items, Columbia Valley Family Farms Inc. is proud of this new savory development. The feedback from the United States and Canada has been over- whelmingly positive; retailers and con- sumers alike have expressed their delight in Foster's Pickled Carrots. Columbia Valley Family Farms Inc. is nes- tled in the heart of Washington's fertile Co- lumbia Basin. Owners Kevin Filbrun and Bryan Lynch have a passion for agri- culture and are family oriented broth- ers who have been farming for almost three decades. They are active in the local community through serving on the boards of the Washington State Asparagus Commission and North- west Farm Credit Services. They also donate time, talent and resources to charities, and provide support for youth missions to foreign countries. Their success can be attributed to operating with integrity and implementing sustainable farming programs. These definitive traits, used throughout years of farming, are now being taught to an eager fourth gener- ation who are learning the importance of providing a quality product. Foster's Pickled Products are built on excellence, tradition and sustain- ability. Its asparagus, green beans and carrots are 100 percent natural, provid- ing you with exceptional quality and a crisp, tangy taste. From the family farm in Eastern Washington to your home, Columbia Valley Family Farms Inc. insists on quality every step of the way. Foster's Pickled Products are packed with years of experience and sealed with a vision for the future.

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