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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2017 n GOURMET NEWS N H 4 2 SuperSeedz Receives ChefsBest Quality in Craft Award Less than two months after introducing its new organic line of gourmet pumpkin seeds, SuperSeedz ® announced it has received the ChefsBest ® Quality in Craft Award, an award presented to brands that surpass qual- ity standards established by independent pro- fessional chefs. "I am very excited to receive such a pres- tigious award for our new organic prod- ucts," says Kathie Pelliccio, Founder of SuperSeedz. "We put a lot of thought and love into developing these new organic fla- vors and it is a great honor to receive such recognition." The new organic SuperSeedz products were subjected to ChefsBest's rigorous Sen- sory Attribute Quality Analysis (SAQA ® ) process, which was developed by leading sensory experts to evaluate taste and quality in terms of appearance, aroma, basic tastes, flavor and texture. "The award is designed to recognize unique, high-quality products and based on our evaluation, the new organic line from SuperSeedz was a clear winner," says Lisa Liguori, Chief Executive Officer of ChefsBest. "ChefsBest has been award- ing America's best tasting foods for more than 16 years and we're proud to honor SuperSeedz with the Quality in Craft Award." The three new SuperSeedz organic fla- vors, Pink Hi- malayan Salt, Gar- licky Dill and an indulgent Dark Chocolate & Sea Salt item, were in- troduced earlier in the year. Each is or- ganic certified, Non-GMO Project Verified, vegan, allergy friendly and will fea- ture up to eight grams of complete, plant- based protein. The new line is the latest innovation from the company that has been the No. 1 premium pumpkin seed brand and the fastest growing for the last two years. "Consumers have definitely responded to our concept," said Founder Kathie Pellic- cio. "And because SuperSeedz has consis- tently added incremental growth to the snacking nut and seed category, we're really becom- ing an integral part of retailers' product mix. We think our organic offering will be even big- ger." About SuperSeedz SuperSeedz is the no-shell gourmet pumpkin seed snack founded by Kathie Pelliccio, a mother of five, chef and entrepreneur. The idea was cooked up when Kathie was exper- imenting with dry-roasted pumpkin seeds as a healthy snack for her family. Years later, the business has since grown from a small seedling into the No. 1 premium pumpkin seed brand, encouraging consumers to eat pumpkin seed snacks in a fun flavorful way. SuperSeedz are sold at grocery, health food and gourmet food retailers across the U.S., including Whole Foods, Sprouts and Safe- way/Albertsons Inc. stores. For more infor- mation, visit www.superseedz.com. About ChefsBest ChefsBest identifies and honors the best tast- ing grocery products in order to support the companies that make them and the people who choose to select them. Through its head- quarters in San Diego and the Center for Taste in San Francisco, the organization has judged thousands of grocery products and bestowed its Best Taste and Excellence awards on the highest-quality products since 2000. Through ChefsBest, brands can unlock coveted ad claims and consumers can garner insight they need to purchase the best-tasting and highest quality ingredients. ChefsBest awards are a nationally recognized trust mark used by numerous brands, both in and out of the grocery aisle. For more informa- tion, visit www.chefsbest.com. Visit SuperSeedz at booth #744. For more in- formation, contact SuperSeedz media repre- sentative Joe Lupica at 760.473.9209. Nature's Crush: A Revolutionary Way to Enjoy Popcorn It's estimated that the average American eats almost 70 quarts of popcorn every year. In recent years, however, popcorn has not en- joyed the popularity it once had for a variety of reasons – movie theater popcorn is loaded with fat, pre-packaged popcorn is often coated with sugar and/or fat, air-popped pop- corn is flavorless and the packaging in tradi- tional buttery microwave popcorn is a concern. That means the whole grain nutri- tional powerhouse sometimes takes a back seat to innovative and flavorful counterparts like chips and granola bars. Meet Nature's Crush, an all-natural mi- crowave popcorn that will make you crave popcorn again. Nature's Crush Microwave Popcorn is different because it uses real whole leaf herbs and spices, not artificial fla- vors, colors or preservatives, to create a whole new gourmet popcorn experience. This is a whole new generation of mi- crowave popcorn. Nature's Crush cracked the popcorn flavor code. Why? Because Nature's Crush isn't just great-tasting popcorn, it is the first to crack the code on how to get real herbs and spices into a microwave bag. That means the popcorn is actually popped with the herbs and spices, resulting in a fuller, more delicious flavor. Unlike other all- natural microwave popcorn products that provide a "flavor packet" or herbs to add to the popcorn after popping, Nature's Crush creates a delicious and convenient way to enjoy herb-infused popcorn from the very first pop. Until Nature's Crush came along, no manufacturer had been willing to put real herbs and spices into the microwave popcorn bag, and it was no easy feat. But after a lot of time, invest- ment and perseverance, the founders of Nature's Crush found a way. That means you'll see real herbs and spices in each bag of Nature's Crush microwave pop- corn. The original recipe for Nature's Crush Microwave Popcorn was influenced by the cooking one of the company founders did with his Italian grand- mother as a child, cook- ing one batch at a time, kettle style, with what- ever spices were left in the kitchen. It was sea- soned to taste with no real recipe, like popcorn was meant to be popped. The legacy of Nature's Crush, a loosely written recipe, was preserved right in his home many years ago, and when neigh- bors got a whiff of the aromatic goodness, they came knocking at the door! Word of the delicious popcorn spread and became known for its wildly rustic coat of crushed seasonings. Company founders have found a way to stay true to that whole leaf herb ex- perience, delivering unique flavors, and a convenient and delicious way for everyone to enjoy how popcorn was meant to taste, right in their own home. Today Nature's Crush microwave popcorn is available in three flavors: Original Blend 23, Light & Zesty Blend with Lemon, Pepper and Garlic and Aromatic Herb Blend with Rosemary, Basil and Garlic. Nature's Crush is a microwave popcorn you can feel great about eat- ing and sharing. Na- ture's Crush does not contain perfluorooc- tanoic (PFOA), a poten- tially harmful substance that is found in other mi- crowave popcorn bags. Nature's Crush mi- crowave popcorn con- tains no MSG, artificial colors, artificial ingredients or preservatives, and Nature's Crush microwave popcorn is whole grain, gluten-free, vegan and certified non-GMO. Perfect for snacks, lunchboxes, parties and to take movie night to a whole new level, Nature's Crush microwave popcorn will fill the whole house with the aroma of delicious goodness, a feeling of family and a blast to the taste buds with delicious whole leaf herbs and spices. For more information, contact Action Brand Management at 851 Broken Sound Parkway NW, Suite 155, Boca Raton, FL 33487 or call 561.757.6541.

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