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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2017 n GOURMET NEWS N H 3 0 Taste and Enjoy Food Again with Synsepalum Dulcificum (Miracle Fruit) Taste alterations are one of the most frequent yet unreported symptoms in medical litera- ture. OR Taste contains 100 percent pure mira- cle fruit powder that will help with abnor- malities in taste perception by masking unpleasant food taste (like metallic flavor). People with taste alterations will be able to enjoy a simple meal after using OR Taste, and this can help improve quality of life, re- verse unwanted weight loss and help speed recovery. OR Taste has a mild, sweet taste. The chewable tablets coat the tongue with a spe- cial glycoprotein called miraculin. The mira- culin binds to the taste receptors, altering the brain's perception of taste. Sour becomes sweet, bitterness is diminished and metallic off-putting flavors are masked entirely. While OR Taste does not offer a cure for any disease, it can provide a great deal of comfort when food is not tasting its best. Synsepalum dulcificum, commonly known as miracle fruit, is a plant native to West Africa and known for its berry, that when eaten, causes foods to alter its taste, es- pecially turning sour foods such as lemons and limes into sweet taste. This effect is due to the ability of the miraculin to activate the sweet perception and inhibiting the tongue's taste of sour flavors while maintaining a neu- tral pH in the mouth. This effect lasts until the protein is washed away by saliva, usually in 90 to 120 minutes. Dr. Cusnir, the oncologist behind this for- mula, conducted a clinical trial using fresh miracle fruit berries in patients with taste alterations. The clinical trial consisted in helping patient with a very common side-ef- fect produced by strong medications (bitter and metallic tastes within the mouth). The berries mask these unpleasant types of taste, moti- vating users to eat bet- ter and therefore obtaining necessary nutrition. By helping taste perceptions, pa- tients show significant improvement on their quality of life. The results of this study have been presented in scientific meetings and covered by major news outlets such as CNN, The New York Times, The Miami Herald and Univision. The fruit is commonly used as a novelty, but it is also valuable for medicinal and di- etary purposes. This berry has a very low sugar content, preventing the alteration of the glycemic index, specially in diabetic people. Miracle fruit can help diabetics and dieters naturally reduce or even eliminate their sugar intake without sacrificing their fa- vorite foods or drinks. It is not an artificial sweetener; it is an all-natural way to enjoy sweet flavors and keep blood glucose levels in the target range without the risk of overloading with unwanted carbohydrates. OR Taste is the world's first miracle fruit supplement designed by a doctor. Take one or two before each meal, and you will be able to enjoy food again. OR Taste delivers the power of miraculin (found in the miracle fruit berry) that when consumed before eat- ing, will improve the taste of food. OR Supplements is offering a 25 percent dis- count on orders placed at the Expo East 2017 Show and free samples of OR Taste in booth #3430. For more information, go to www.orsupplements.com. Ethnic Cuisine Brand Debuts Products Inspired by Indian Street Food Tandoor Chef, nationally recognized as a favorite frozen Indian food brand among consumers, has announced the addition of two new products inspired by Indian street food. Joining the brand's existing line of frozen food, Indian Railway Chicken Pocket Sand- wiches and Chicken Tikka Masala Pocket Sandwiches provide shoppers with the bold flavor profiles they appreciate from Tandoor Chef in a convenient, handheld format. Quality ingredients come together to offer today's adventurous consumer the opportu- nity to experience authentic Indian food in a new way via the convenience of Tandoor Chef. Tandoor Chef's new Chicken Tikka Masala Pocket Sandwiches feature tender chicken breast in a robust, creamy sauce reminiscent of the brand's No.1-selling Chicken Tikka Masala entrée filled into a crispy pastry pocket. Indian Railway Chicken Pocket Sand- wiches introduce consumers to tender chicken breast in a zesty sauce. Striving to offer shoppers a true taste of India with a mainstream flare, Tan- door Chef has ex- panded its selection of frozen offerings to make Indian cuisine accessible to the Amer- ican shopper. Mi- crowaveable, both varieties of pocket sandwiches were in- spired by the increas- ing need for convenience and an unwillingness to compromise on quality. Tandoor Chef's new pocket sandwiches aim to position the company as a relevant brand in the eyes of today's worldly, edu- cated on-the-go shopper. Those familiar with Tandoor Chef's frozen appetizers and entrées can continue to expect the same quality they love in these two new of- ferings. More than 80 lines of appetizers and entrées, featuring lower calorie options, all-nat- ural ingredients, vegan and vegetarian certifica- tions and gluten-free claims, will deliver the quality and flavor for which Tandoor Chef is known. For more information, go to www .tandoorchef.com or contact Mike Ryan, Vice President Sales and Marketing, at 908.810.7500. Wind & Willow Embracing Changes in Customer Trends For more than 25 years, Wind & Willow has been an industry leader in specialty foods, particularly in the area of dry seasonings for dips, cheeseballs and soups. When asked how a company that started in the early '90s stays relevant, National Sales Director Jackson Tettenhorst stated, "It's about staying true to our roots while embracing the changes in consumer trends." He says that keeping things simple so the consumer only adds water or one or two in- gredients is key. One of the changes the company made in response to consumer trends was to add 1 cup soup mixes to the line. Tettenhorst said, "We made the decision to add 1 cup soups based on overall consumer trends for con- venience foods as well as listening to our customers. Customers told us they wanted to be able to make 1 cup versions of our soups in the microwave at work." Tettenhorst says that the company has a re- newed focus on ingredients. "We are dedicated to finding the highest quality ingredients and creating the clean labels we as consumers are all looking for today." One of the newest prod- uct releases is the Caramelized Onion Cheeseball & Appetizer Mix. The ingredients are very simple and makes the argument that good taste doesn't have to be complicated. According to the company, summer shows have all been up and in some cases doubling last year's numbers. The Caramelized Onion may not be the only reason for the surge, but it is the company's current best selling product since its release on July 15. The company now has more than 70 products plus select pri- vate labels for larger retailers. Products include Cheeseball & Appetizer Mixes, Sweet Cheese- ball & Dessert Mixes, Dip Mixes, Soup Mixes, 1 cup Soup Mixes, Roasted Pecan Seasoning Mixes and Cider Mixes. Products retail from $4.95 to $8.95. For more information, call 888.427.3235 or go to www.windandwillow.com. Ariston Introduces My Dressing Center Ariston My Dressing Center (patent pend- ing) allows markets to offer gourmet prod- ucts for customers to enjoy numerous pre-suggested Ariston dressing mixes, or come up with an Ariston dressing mix that is unique to their taste or enjoy oils and vine- gars on their own. The simplicity of how Ariston My Dressing Center works and the fun way that the consumer can create their own dressing using clean ingredients appeals to Generation X and Millennial con- sumers. The concept of interacting through a touchscreen to create your own unique mixture of extra virgin olive oil and balsamic vinegar dressing mimics a smartphone. They can also input their email address, and Ariston will send them recipes electronically that match the dressing they just mixed. This gives the market insight into who their customers are and should they wish to communicate with them with their permission, they have that database at their fingertips to an- nounce specials, events, etc. Ariston My Dressing Center solves the problem of space, because in an area of 1/3 of a pallet the market has the ability to create tremendous sales and an innova- tive trend to their customer. This will also create a beautiful space within the market because of the pleasant and clean design. This space will be the market's go-to space for gourmet extra virgin olive oil, balsamic vinegar and dressing! Ariston My Dressing Center also offers something to the con- sumer which online cannot: the ability to create their own! Aris- ton is creating an experience through gour- met products and innovative ideas. This is the supermarket's chance to pioneer the in- dustry. Grab the Millennial's attention, keep the Generation X attention and give an experience to your Baby Boomers! You can do all of this without compromising premium quality products that Ariston has to pro- vide. Quality Ariston Extra Virgin Olive Oils, Ariston Infused Olive Oils and Ariston Balsamic Vine- gars have not only become widely successful for 20 years in the face of competitors, but have created a cult following among the company's customers and their cus- tomers. Visit Ariston at booth #6548.

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