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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2017 n GOURMET NEWS N H 1 2 2 all-natural, delicious, nutritious bars, balls and snacks. All of Betty Lou's products are certified gluten free and made with non-GMO ingre- dients. Nuts About Energy Balls: The classic line has something for almost every diet with Pro- tein Plus, Vegan, Vegan Protein, Paleo and Holiday flavors. These are the perfect on-the- go performance snacks that can be used for many small meals a day. Be sure to try the new vegan Chili Chocolate flavor that gives you 8 grams of vegan protein with a punch! Fruit Bars: Have your pie and eat it too with these delightfully tasty treats that are free of the major eight allergens. New Pineapple Coconut introduces tropical flavors to the fruit bar line and all new Blackberry tastes just like homemade cobbler. They will fly off your shelves! Organic Just Great Stuff Powdered Peanut Butter: One of the com- pany's best sellers, this innovative product is sweetened with organic coconut sugar. Only 1-1.5 grams of fat and 50-60 calories per serving for each of the three delicious flavors. Organic Just Great Stuff Bars: High in an- tioxidants and packed with freeze-dried fruits, veggies, whole nuts and berries. These have the antioxidant equivalent of 7-11 serv- ings of fruit and veggies in each bar. Gluten Free Baking Mixes: Cupcake and cookie, brownie and bread mixes made with organic coconut sugar. All you have to do is add oil and water, no eggs or dairy needed. Organic Angell Bars: Heavenly delicious organic candy bars. PB&J Bars: These refreshingly wholesome and healthy bars will bring back childhood memories of eating a PB&J sandwich. Oregon Crackers: A snack so good you'll eat the whole bag! Paleo-friendly flavors made not only with almond flour, but three specialty cashew based crackers as well. Al- ways a favorite are the three original, gluten- free Graham, Cheddar and Garden Vegetable. Golden Smackers: Soon to be in everyone's lunchboxes, the decadent, delicious and comforting Caramel Peanut (7g protein, 5g fiber), Peanut Butter (5g protein), and new Chocolate Salted Caramel flavor (7g protein, 4g fiber). Be sure to try Betty Lou's brand new Daily Probiotic Bites. Dark Chocolate, Maple Oat- meal and Apple Cinnamon offer your daily dose of probiotics in a 100 calorie tasty treat. These bars are gluten free, vegetarian and non-GMO. As part of a balanced diet and healthy lifestyle, these Daily Probiotic Bites support digestive and immune health and de- liver active cultures more effectively than yogurt. (In an independent lab study of a simulated gastric environment with a pH of 2.0 for two hours, the probiotics in Betty Lou's Daily Probiotics Bites delivered live cells 10 times more effectively than common probiotic yogurts.) Betty Lou's goal is to always source only the best natural, functional and healthy in- gredients for its products. Betty Lou's slogan is, and has always been: Just Great Stuff and Plenty of It! For more information, call 503.434.5205 or go to www.bettylousinc.com. Betty Lou's (Cont'd. from p. 1) legendary and mystical plant has influ- enced ancient cultures, impacted the devel- opment of a new country and connected continents since the 1700s. We are the world's largest grower and exporter of American ginseng, with facilities operating worldwide. American ginseng is a regional plant that needs the weather conditions and glacial soils that only Marathon County, Wisconsin can offer. The ginseng and wellness products offered by Hsu's Root To Health will meet or exceed your expectations of the high quality, effec- tiveness and consideration you demand in order to maintain your healthy lifestyle. Hsu's Ginseng has taken the time to develop and research our ginseng and wellness prod- ucts intent on ensuring they meet your high standards and increase the state of wellness you deserve. My family and I have dedicated more than 40 years to develop modernized culti- vation methods, integration of new process- ing techniques and the creation of an international marketplace. We are proud of our farms and facilities, which operate on nearly 1,000 acres of prime, virgin ginseng land and utilizes state-of-the-art equipment, facilities and technologies; all of this to guarantee the standards of high quality we promote. For more information, call 800.388.3818 or visit www.hsuginseng.com. Hsu's Ginseng (Cont'd. from p. 1) category growth in both the USA and UK. We provide premium quality mineral salts for ordinary working people and their fam- ilies. As Europe's leading supplier of var- ied salts, we are excited to continue to introduce our range of products to the USA. Our dream is that one day every fam- ily in the USA will be using Westlab Bathing Salts. NH: What makes your company unique? SL: We provide a comprehensive range of bathing salts, including Dead Sea Salt, Mag- nesium Flakes, Epsom Salt and Himalayan Salt. We have also extended the range, using our expertise and knowledge of each salt with the addition of targeted all natural in- gredients to enhance the wellness benefits, such as blending colloidal oatmeal with our Dead Sea Salt to help soothe dry, irritated skin. This variety in our range of natural prod- ucts also enables our customers to manage their wider first aid, bathing and beauty cat- egory more efficiently with one account for a full range of salts. NH: To what do you attribute your com- pany's success? SL: We have a long-established, strong sup- ply chain, dealing directly with each sup- plier. This enables us to provide premium quality products in fashionable packaging at a consumer-friendly price point. This philos- ophy attracts new demographics to the cate- gory, including Millennials. We've experienced exponential growth of over 100 percent YOY for the last four years. This can be attributed to the trusted loyalty which our brand has built for itself, based on helping consumers manage their wellbeing naturally with high-quality, affordable prod- ucts. NH: Who is the typical Westlab consumer? SL: With our trusted quality and excellent value for money, we appeal to ordinary working people and their families, the young and the old. Some of our customers use our products to relax after a strenuous workout, others to cleanse, some to aid sleep whilst others use the salts to soothe dry, irritated skin. We offer something to everyone and we want everyone to enjoy our products. Our products drive excellent re-purchase fre- quency leading to category growth in both value and profitability. NH: What's new for 2017? SL: Check out our brand new packaging, as well as our essential oil infused SuperSalt line. Visit Westlab at booth #2300. For more in- formation, go to www.westlab.us, call 800.699.0301 or email info@westlab.us. Westlab (Cont'd. from p. 1) and small animal bedding, specializing in equine and small animal. The company's products in these categories are natural, sustainable and compostable. Now Ameri- can Wood Fibers is taking that same ap- proach with cat litter, gardening products, and grilling. As the specialty cat litter market has grown, the current offerings have perform- ance voids for the consumer paying a pre- mium. Litters derived from food crops like corn have the highest risk of aflatoxin con- taminations, and prolonged droughts of corn are associated with high insect activ- ity. Pine has an excellent odor control, but cats may find the odor too strong. Pet own- ers want a natural litter that is safe for the animals at an affordable cost. AWF has created a unique formula of hardwood and light scent to produce a litter that has ex- cellent odor absorption. This Nature Scents formula is all natural hardwood, with natural scents such as mint. One ad- ditional benefit is that this hardwood prod- uct is easily compostable, for total waste utilization. American Wood Fibers makes excellent natural and organic gardening products, branded Heritage Organics. These products contain ingredients such as bat guano and green sand – proven organic ingredients to yield better crops. The company produces the best worm casting in North America and a vegan com- post. Finally, these products are registered CDFA. American Wood Fibers grilling pellets are good for the Earth and good for the grill. While some manufacturers of pellets and chips utilize any type of wood or wood by- product and then spray a flavoring onto the product, American Wood Fibers grilling pel- lets are all natural, direct from the tree. This truly natural pellet offers richer flavor when grilling or smoking. These wood pellets are 100 percent American made. Over the past 50 years, AWF has ex- panded, producing a broader array of offer- ings for industrial, commercial, consumer and agricultural markets. AWF strives to make a positive contribution to the environ- ment through total waste utilization in its forestry products, use of recyclable materials for its packaging and the development of en- vironmentally friendly products. Headquar- tered in Columbia, Maryland, AWF has 10 manufacturing sites across the continental United States. For more information, visit booth #2853 at Natural Products Expo East. After the show, visit www.awf.com. American Wood Fibers (Cont'd. from p. 1) business, the brothers realized that Argen- tinians were looking for a new kind of snack: something as healthy as it was delicious. Cachafaz has since become one of the first companies to introduce high-quality treats with whole, all-natural ingredients to the Ar- gentinian market. Today, Cachafaz is a leading company throughout South America. The U.S. market is the next level. Cachafaz has had great feedback on its products so far from new clients in New York, Florida, California and Texas, and it's just getting started. As a company, Cachafaz is constantly in- novating to create new, high-quality products with a focus on natural, healthy food. Devel- oping healthy, delicious and affordable food for customers is its top objective. The Cachafaz philosophy is to select the best natural ingredients so that customers can enjoy a product with a variety of nutritional properties. It targets customers who care about ingredients, so Cachafaz emphasizes right on the package what the cookies con- tain, and just as importantly, what they don't. Cachafaz is a great example of viral mar- keting success: simply through word of mouth, its customers have put the company at the top of national business. Enjoy the Cachafaz experience. Cachafaz (Cont'd. from p. 1)

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