Oser Communications Group

NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2017 n GOURMET NEWS N H 9 8 Fabrique Délices Refreshes Branding, Visual Identity Fabrique Délices just redesigned its website; the new design gives a fresh look that better reflects the high quality of the company's products. "We wanted to create a style that accurately reflects the artisanal side of our products with a twist of modernity," said Sébastien Espinasse, Vice President of Sales and Marketing. The company is currently redesigning its entire line of products: pâtés, rillettes and mousses, truffle butters, dry and cured meat, specialty meats and all-natural sausages. The new modern design features a bright color palette that catches the eye. Each label is printed with vivid colors and with the product name written on a chalkboard. This emphasizes the authentic and traditional as- pect of the products. This combination creates just the right style for Fabrique Délices charcuterie. With this new change, the products immediately stand out on grocery store shelves. Charcuterie products have, undoubtedly, trended over the last few years – however, pâtés, rillettes and mousses are still unfamil- iar to the American diet. In order to demon- strate how to enjoy these specialties, Fabrique Délices sleeves provide easy-to-un- derstand instructions: within the sleeve, drawings detail how to build a charcuterie board, how to unmold pâtés, how to store the products and more. "We want to be sure to pro- vide the tastiest experience for our customers," said Se- bastien. The new look has now shipped to retailers nationwide and has received great feed- back from customers. Traditional and Artisanal Charcuterie since 1985 Fabrique Délices is based in Hayward, Cali- fornia, and has been preparing time-honored classics along with innovative products for more than 30 years. With dedicated attention to consistent qual- ity, Fabrique Délices has created an offering of more than 100 traditional French delica- cies, including all-natural pâtés and mousses, duck breast, duck rillettes, boudins, sausages, truffle butters, cornichons and many more. Fabrique Délices charcuterie is made in the USA with authentic French recipes using simple and high-quality ingredients to provide the best products. Products are available nationwide in local spe- cialty food stores such as Wholefoods Market, Mollie Stone's, An- dronico's Market, Draeger's Market, Lu- nardi's Market, Mill Valley Market, Woodland Market, Schaub's Meat, Sunshine Foods, Bev' Mo Walnut Creek, Gourmet Corner, Gourmet & More, Dean & Deluca, as well as local Bay Area Farmer's Markets in Palo Alto, San Mateo, Sunnyvale, Moun- tain View and Campbell. For more information, go to www.fabrique delices.com, email info@fabriquedelices .com or call 510.441.9500. Serious Foodie Introduces Delicious Vinegar, New Sauces, Spice Rubs An interview with Jim Pachence, President, Serious Foodie, LLC. NH: Tell our readers about Serious Foodie. JP: We're located in Bradenton, Florida. The company was founded in 2015 to provide products that would enable the home cook to produce inspired restaurant level food using great ingredients and simple cooking tech- niques. Each of our products is produced with a small-batch artisanal approach be- cause we respect raw materials. We use only natural ingredients and know the origins of each one. We know how to enhance flavors using good technique. Our team has an ex- periential, intuitive, scientific and inspira- tional understanding of what makes products special. The Serious Foodie is dedicated to elevating home cooking to an art form, a cul- tural connector and a bonding vehicle while also realizing that people have busy lives, which makes it difficult to produce restau- rant-quality food at home. We help foodies create a high-level meal without sacrificing time from their busy lives. We also enjoy sharing our experience so every serious foodie is able to learn with us as we explore unique new ingredients. Our website blog, Fork N Dine, has recipes, techniques and wine pairings to help foodies make quick and impressive meals any day of the week. NH: What makes Serious Foodie especially proud? JP: We have grown very quickly. Success has been spurred by expanded retail and on- line sales. For example, three of our initial sauces – Romesco, Mirasol Mole and Hatch Chile – won awards last year. NH: Are you launching any new products this year? JP: Yes! We are more than doubling our catalog of products in 2017. We are introducing five new sauces, five spice rubs and a very exotic and amaz- ingly delicious vinegar from New Zealand. The New Zealand vinegar uses the super fruit tamarillo, which is grown prolifically in New Zealand. NH: What industries look to you for product, and how do your products help your cus- tomers compete in their markets? JP: Our retail partners typically cater to customers who have an interest in healthy gourmet food, and who love to experiment with new international flavors. We do very well with specialty grocery, specialty butcher shops and chains that focus on fresh, healthy, gourmet ingredients. Our brand speaks high-end qual- ity, from ingredients to packag- ing, to marketing support. Many of our offerings are unique and provide a 'first of its kind' product in many stores. We provide online recipes for the health- conscious home chef, focusing on prep time of 15 minutes or less. We have more than 100 on-line recipes, including a large selection of gluten-free all-vegetarian meals. This helps our retail partners with sales of our products. For more information, visit www.serious -foodie.com or call 844.SFOODIE (844.736.6343). Authentic Italian Specialty Products from Colavita Family-owned Colavita USA LLC, head- quartered in Edison, New Jersey, has been importing and distributing Colavita Extra Virgin Olive Oil for more than 30 years. Colavita Extra Virgin Olive Oil is recognized as a trusted family brand in the U.S. and has earned awards from renowned cooking pub- lications such as Fine Cooking and Cook's Illustrated and general-interest magazines like Men's Health. Colavita's authentic Italian specialty prod- ucts, including durum wheat semolina pasta, a full selection of balsamic and wine vine- gars, traditional and organic pasta sauces and olive-canola blended oils are the ingredients of choice for chefs in home, restaurant and professional kitchens. Colavita also markets a full line of marinated vegetables and spreads, each prepared according to Colavita family tradition. Colavita not only offers a wide variety of products, but services as well. From specific resources dedicated to foodservice clients to a wide network of con- sumers active online, it's easy to find what customers are looking for. Colavita is also home to an expanding recipe library filled with traditional favorites and new ideas, with contributions from chefs with a wide variety of back- grounds and experience levels. In addition, Colavita now owns a custom- built pizza truck that travels to many desti- nations and is the basis for many events held for sponsorships and partners alike. With a wood-fired pizza oven imported from Italy, fresh and delicious pizzas are made for a few or a crowd with a variety of Colavita toppings, ranging from classic Garden Marinara Sauce to Roasted Garlic Olive Oil. Colavita USA is the exclu- sive distributor for some of the top Italian brands in the United States. These include Perugina, Italy's No. 1 chocolate, and San Benedetto waters, Italy's market leader in sparkling and natural bottled waters. For more information, go to www.colavita.com, email usa@colavita.com or call 732.404.8300. Royal is America's No. 1 Best-Selling Basmati Rice A trusted household brand for 25 years, Royal ® is the No. 1 best-selling Basmati Rice in America. To understand why, it's im- portant to realize that all Basmati is not cre- ated equal. Similar to what champagne is to France, truly authentic Basmati Rice can only come from the foothills of the Hi- malayas. Under the attentive care of India's finest farmers, Royal Basmati Rice grows within the perfect harmony of climate, fertile soil and pure mountain spring water. After har- vesting, the company then ages the rice in temperature-controlled silos for a minimum of 12 months. The result is a non-sticky, fluffy long-grain rice that is distinctively rich in aroma and delicately flavored. To guarantee that its rice meets the highest standards, Royal has rig- orous QC measures in place that test each batch for purity, length, consis- tency and density. It also uses state-of-the-art equipment to ensure that every Royal bag is packed with only the finest rice grains. Royal's Basmati Rice is uniquely versatile: it's at home in curry recipes, is delectable as a pilaf or gratin main dish, is delicious when tossed as a salad and even fits in dessert recipes as a pudding or garnish. The culinary possibilities are end- less! Royal offers a wide assort- ment of non-GMO white and brown Basmati Rice in a full range of pack sizes, from 2- pound trial-size pouches to foodservice-friendly 20- pound and 40-pound bags. For more information, visit www.authentic royal.com.

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