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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2017 n GOURMET NEWS N H 5 2 Satisfying Snacks from YummyHealth What do all snackers have in common? They want to eat something good. Isn't satisfaction the beauty of snacking, any- way? But as Millennial snackers gain more and more spending power, we're entering a new generation of "good." The require- ments of what makes something "good" are changing, and it's crucial to understand how these new meanings relate to your consumer. Is it good for their health? Is it good for their lifestyle? Is it good for their taste buds? As a retailer, you may think, "How can I do it all?" Introducing YummySnacks ® – exceeding the new demands of "good" with unbeliev- ably craveable, fly-off-the-shelf snacks! Satisfy Their Munchin' Mind Since its founding, the YummySnacks ® crew has been on a mission to chop out needless junk from everyone's favorite mainstream snack foods. It's talking tons of sugar, fat, processed starches and additives that can weigh on a snacker's conscience (and scale, too!) All YummySnacks products are lower in fat and sugars, and free from gluten, trans fats and GMOs. Satisfy Their Hungry Heart Today's snackers yearn for more than just a killer treat – they fill up on adventures. Fam- ilies need portable fuel for their active lifestyles. All YummySnacks bars are single serving, and crunchy puffs are available in 100 calorie packs for a quick, healthy snack on-the-go. Satisfy Their Tickin' Taste Buds YummySnacks satisfy every craving: sweet, salty, spicy and everything in-between. Yum- myHealth's talented team of researchers, doctors and food scientists have worked hard to find tasty real-food ingredients that deliver unique trending flavors like Sriracha Ranch, Cookie Dough and even Hatch Green Chili! Satisfy Their Rumblin' Tummies Unlike other snack foods, YummySnacks are packed with filling fiber, energizing protein and brain-healthy Omega-3s that actually keep snackers going until their next meal. No energy crashes from empty calories – just a delicious power snack they'll crave again and again. Satisfy A Category Gap Junk food versus health food … who wins? In comes YummySnacks with a unique angle on tasty and better for you snack foods. While lower in sugar and higher in fiber than traditional snacks, the crunchy puffs and bars boast the same volume of flavor and satis- faction without the normal junk. Fit it in on your shelves and you'll find that it bridges the gap between junk food and super healthy snacks. Satisfy Their Compassionate Side YummySnacks is committed to its core values – helping others through giving back and providing exceptionally tasty on-the-go healthy snacks. Through its partner- ship with the Pro Football Legends "Caring for Kids" programs, it gives back a por- tion of its profits to help the legends' communities and the nationwide campaign for kids through leadership and healthy lifestyle programs. Most importantly, are YummyHealth prod- ucts good for your bottom line? IRI August 2016 claims, "Category sales flat except for the better-for-you products." What are you waiting for? Visit YummyHealth at booth #8619 in Hot Products. For more information, go to www.yummyhealth.com, call 484.364.4291 or email info@yummyhealth.com. Canadians Can Enjoy Natural Pain Relief with Sore No More Products For the past 25 years, tens of thousands of Americans have enjoyed the benefits of nat- ural pain relieving gels manufactured by Sombra Professional Therapy Products. Starting in June of this year, these products became available in Canada. Now Canadians can enjoy the same natural pain relief from sore muscles and joints that Americans de- scribe: "I have been using this [Sore No More] for several years and boy, does it help the pain in my joints." "Then I tried [Sore No More] on the mus- cle spasms associated with the fibromyalgia … within a [short time] the spasms had re- leased." "... a fellow tennis professional gave me a small sample, and it worked wonders with a sore arm." "After not being able to sleep for hours, I got up and rubbed my knees with your prod- uct 'Sore No More,' went back to bed, and fell right asleep." Sore No More Natural Pain Relieving Gels are scientifically formulated without harsh chemicals so that they maximize your pain relief and minimize side effects. Because they contain no waxes, oils or petrolatum, the gels do not require high concentrations of active ingredients that could irritate your skin. The gels are also free of artificial colors, alcohols, parabens, animal products, NSAIDs and GMOs. Fi- nally, they will not stain your skin or cloth- ing. Choose between two formulations de- pending on the type of pain you experience: The Warming Therapy is for chronic joint and muscle pain – arthritis, lumbago, tennis/golf elbow. Some fi- bromyalgia patients find relief, too. Its balanced dose of menthol and cam- phor, along with a small amount of capsaicin, pro- vides the perfect pain relief combination. The gel ab- sorbs into your skin with- out leaving a greasy feeling, and the light orange aroma is pleasant and dissipates quickly. The Cooling Therapy is for sudden, in- tense pains, such as headaches, twisted an- kles and sprains. It also relieves discomfort from insect bites and ven- omous stings. Its precise amount of men- thol offers you rapid and long-lasting relief without leaving a greasy feeling on your skin. The pleasant lemon aroma van- ishes quickly. If you exercise regularly, add Sore No More gels to your workout routine for improved per- formance. Prior to begin- ning exercise, rub a thin layer of Warm Therapy into the muscles you will use most. As you start to move and sweat, you will feel that warm penetration, enabling you to warm up faster. After you finish your workout, rub some Cool Therapy on those same muscles to promote the cool- down process. Whether you live in the U.S. or in Canada, you can use Sore No More Natural Pain Re- lieving Gels to live pain-free without risking side effects. Get 20 percent off orders placed during Expo East at (Lotus Light) booth #2627. You can also visit booth #2706 for free samples. For more information, go to www.sorenomoreusa.com or call 800.225.3963. The Future of Specialty Food By Nancy Cain, co-Owner and Director of R&D, Against The Grain Gourmet We live and work in tumultuous times, which is evident at the retailer level. Trend spotters speculate on the impact of Ama- zon's purchase of Whole Foods and the dizzying number of startups designed to make life easier – meal kits, subscription services and online grocery shopping. As the center of the store becomes more and more commoditized, the real innovation must happen in the periphery of the store to keep shoppers engaged. Seven years ago, Against The Grain cre- ated the super premium pizza category. It was told "no one will spend $10-plus on a pizza," but the company knew that if it provided a product with the highest qual- ity ingredients, consumers would be able to taste the difference. Today, the super premium pizza category is driving growth with 55.9 percent change from a year ago (Frozen & Refrigerated Buyer, Dec, 2016.) It is still a small but growing per- centage of the category sales, but it all began with a little company in Vermont that dared to go against the grain. Now every major pizza manufacturer has one or more super premium offerings: one has to sell a lot of $2 pizzas to equal the margins on one for $11.99. In the gluten-free space, Against The Grain was also the first to bring a 12-inch pizza to market, and that is now where the growth is. Smaller brands, like Against The Grain, often source local ingredients and don't engage the services of professional recipe developers. As a result, they are capable of creating unique products with clean, simple, better-for-you ingredients. Con- sumers want choices, and they care about the people that make the products, the in- gredients they contain and the story be- hind them. They are seeking authenticity. The problem is that smaller brands sim- ply don't have the resources to buy freezer space in an in- creasingly competitive land- scape. This is particularly true when freezer doors are dominated by four or five major players who sell a di- versity of offerings but also make private labels for the retailer. Similarly, smaller brands have to protect their margins in a way that larger companies don't, so frequent promotions can be ruinous. In the end, it all comes down to taste. It doesn't make a difference how trendy a product is or how much it is promoted. Retailers benefit the most with products that taste good, that brand-loyal consumers will buy over and over. Against The Grain sells the taste of its products, and after they have proved themselves, the company follows up with promotions that work for both it and the retailer. Against The Grain believes that true in- novation occurs in smaller, more nimble companies, who break all the rules often because they don't neces- sarily understand the rules. Small, family-owned busi- nesses are also unencum- bered by the constraints of having to answer to share- holders or investors. Not playing with "other peo- ple's money," one can af- ford to take risks, make mistakes and come up with truly innovative solutions. Michael Ruhlman suggests in "Grocery: The Buying and Selling of Food in Amer- ica," that the future of grocery stores is in the products that can't be commoditized. If that is the case, Against The Grain will be right there. With the changing retail landscape, it is indeed a fascinating time to be a manufacturer in the food industry. For more information, go to www.against thegraingourmet.com or call 802.258.3838. For sales, contact Daniel Rosen at Danr@atggourmet.com or Eben Taggert at Ebent@atggourmet.com.

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