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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2017 n GOURMET NEWS N H 3 2 The Pickle Trend: How It Started, Why It's Here to Stay It's safe to say that the pickle trend has picked up steam across the globe – you now have the option to have virtually any novelty item pickle flavored, whether it be a soft drink, candy or even a frozen treat. Although the trend seems to have ex- ploded within the last year, the functional benefits behind pickle brine was first dis- covered almost two decades ago by a local Dallas company – The Pickle Juice Com- pany, a functional sports drink manufac- turer that even trademarked the term Pickle Juice ® . Nearly 16 years ago, the Philadelphia Ea- gles beat all odds when they defeated the Dallas Cowboys in 109-degree heat – the hottest game ever played. The Eagles were a losing team and the game was expected to be a blowout, but the Eagles ended up beating the Cowboys 41-14. The Eagles' secret weapon? They fought off muscle cramps with pickle brine. Inspired by this game, The Pickle Juice Company was launched the fol- lowing year, spearheading a movement that would be at the forefront of a booming pickle trend years later. The Pickle Juice Company is the maker of the first sports beverage on the market that disrupts the neurological signals that cause muscle cramps. The company's current for- mulation took cues from key findings from Dr. Kevin C. Miller, a then doctoral student at Brigham Young University, whose interest was piqued by that famous Eagles vs. Cow- boys game. Through his study, Dr. Miller found that pickle brine relieved cramps in just 85 seconds, 45 percent faster than drink- ing nothing and 37 percent faster than water alone. Despite the familiar flavor profile, The Pickle Juice Company's prod- ucts differ greatly from jarred pickle brine. The purpose built drink com- prised of vitamins, min- erals and 10 times the electrolytes of most sports drinks, contains a proprietary grain of vinegar that is proven to act as a neural inhibitor. It is widely believed that muscle cramps result from an electrolyte imbal- ance, and that the best cure is to consume more sodium, potassium, magnesium, etc. for relief. While electrolyte imbalance can play a role in triggering muscle cramps, the phenomenon is neurological, not physical. The Pickle Juice Company's 100 percent natural formula engages the same neuro- logical receptors in the brain that cause cramps, prevents those neurons from firing and combats muscle cramps faster than anything else currently available. This scientific and multi-factor approach prevents muscle cramps in as fast as 60 seconds, quicker than anything else currently available. Due to its proven function- ality for muscle cramps and its efficiency as a hydration aid, Pickle Juice ® is becoming more com- monly used by athletes, the military, people working in strenuous or hot environments and anyone who suffers from nighttime mus- cle cramps. The Pickle Juice Company's entire prod- uct line includes the 8 ounce and 16 ounce bottles of 100% Natural Pickle Juice Sport and 2.5 ounce Extra Strength Pickle Juice shots. Visit The Pickle Juice Company at booth #8614. For more information, go to www.picklepower.com. Vital Earth Minerals Protects Fulvic in Liquid Formulas Customers are buying minerals in record numbers and discerning buyers are specif- ically seeking out Fulvic and Humic min- erals processed without harmful acids and high heat. Consumers know the only way to get natural, untainted Fulvic and Humic supplements is to pay critical attention to how they have been extracted, otherwise the benefits just won't be there. For this reason, Vital Earth Minerals has become a top seller in the marketplace. The company has been committed to a gentle, non-damaging extraction process since its inception in the year 2000, and are well known for superior functioning and tasting products. Vital Earth Minerals has one of the only products on the market that offers 100 percent Fulvic in solution, as well as a line of Humic minerals and a popular product that combines three parts Fulvic to one part Humic. Other mineral manufacturers use harsh acids, high heat and pressure extrusion to speed up the extraction process, all of which destroy the precious Fulvic. In fact, many mineral products don't contain any Fulvic at all. Also, chemical resides will remain in the product when acids are used. The value of gently processed Fulvic is in the electrical charge it carries, which is exactly why Vital Earth Minerals works so hard to protect it. When Fulvic is pre- served and present in high concentrations it offers an extraordinary level of perform- ance; its reach within the body is vast and comprehensive. Fulvic attaches to all nutrients it comes in contact with, dissolves them into a form cells can absorb and transports them di- rectly into the cells. Cells are then nour- ished, energized and healthy, and damaged cells now have the capacity for repair. Imagine if those high performance cells belong to an organ, muscle or the circulatory system. Top performing cells and or- gans mean top health benefits. Fulvic's performance doesn't stop there. Wherever it is in the body, it will help facilitate normal detox- ification and can aid in sustaining proper body pH, as well as balancing proper lev- els of oxygen in the blood. Fulvic miner- als are an all-natural source of more than 70 naturally occurring ionic minerals de- rived from plant matter. They support a healthy immune system and normal hor- mone levels, promote normal healthy en- ergy and stamina, aid the natural production of enzymes and support the body's natural ability to heal itself. Vital Earth's Fulvic minerals are gently and slowly extracted from an ancient, fresh water Humic deposit made up of nu- trient rich plants, vegetables, nuts, berries and seeds. The combination of a fresh water deposit and Vital Earth's acid free extraction re- sults in an alkaline pH product. That's why Vital Earth Min- erals doesn't use the word "acid" in con- nection with its Fulvic. Minerals extracted directly from plants, with nothing added, will be alkaline, and in the trace amounts presented by nature. When minerals come directly from a plant source they are al- ready in the most beneficial, absorbable and effective ratios and forms and have no possibility of the toxicity seen with metal- lic or clay based minerals. Vital Earth's Fulvic tastes almost like nothing at all, so sweeteners or flavoring is not required. Absorption is increased to as much as 98 percent because Vital Earth's products are in liquid form, mak- ing them indispensable as part of a healthy diet. Visit Vital Earth Minerals at booth #3062. Sprouted Grain Breads from Food For Life Baking Co. Food For Life Baking Co., makers of the incredibly delicious and nutritious Ezekiel 4:9 ® Sprouted Grain Bread, has been com- mitted to the health of its customers since its inception more than 50 years ago. Among the many natural sprouted grain breads are the widely popular Ezekiel 4:9 and Genesis 1:29 ® breads, English muffins, tortillas, buns, cereal, pitas and pasta. Sprouting maximizes digestibility and nutrition while lowering the glycemic index in the flourless bakery products. Beyond the commitment to superior nu- trition, there's also a commitment to a bal- anced and protected pH in every loaf! Why is a balanced pH so important? Be- cause Food For Life recognizes that a bal- anced pH is absolutely essential for optimum health. This is why Food For Life meticulously chooses its ingredients, and refuses to use acidifying agents such as cultured wheat starch, vinegar, calcium propionate and ascorbic acid – all preservatives. As an amazing benefit of sprouting, grains actually become more alkaline as water and oxygen support the growth of the new plant and naturally balances the pH. While a balanced pH is great for health reasons – helping protect against disease and illness – a higher pH does tend to shorten shelf life. This is why the com- pany primarily sells Food For Life breads frozen. Other companies are releasing sprouted grain breads, but use acidifying agents like vinegar and cultured wheat starch to extend their shelf life. These ingredients lower the pH by increasing the acidity, which Food For Life Baking Co. feels often defeats the purpose of sprouting in the first place. To be a truly healthful prod- uct, Food For Life strongly believes in pro- tecting the pH level of its sprouted grain bread, targeting a balanced pH! Because of the company's commitment to health, you can be assured that Ezekiel 4:9 Bread is the pinnacle of nutrition. Sprouted to maximize nutrition and di- gestibility! By adding pure filtered water to certified organic grains, legumes and seeds, Food For Life is able to maximize nutrition and digestibility. Enzymes like amylase and protease are released natu- rally, helping to break down carbohydrates and protein, making them easier to digest while maximizing nutrition and lowering the glycemic index. Baked to perfection! Food For Life's slow baking technique means that every sprouted grain loaf is baked at lower tem- peratures to help preserve important natural vitamins and minerals and never "flash browned," which can often trap ac- tive yeast. Loaded with both types of fiber: soluble and insoluble fiber! Food For Life Ezekiel 4:9 Bread is loaded with both important natural soluble and insoluble fiber to help your body function at its peak. Isn't all bread just carbs? Food For Life Ezekiel 4:9 breads often contain just as much a protein as the stuff you put on your sandwich, from all plant based sources! Ezekiel 4:9 Bread is made with 100 per- cent organic ingredients. Your body and taste buds will know the difference! Check with your foodservice distributor for lower cost restaurant pack options. Visit Food For Life Baking Co. at booth #1464.