Oser Communications Group

MADE IN THE USA KITCHENWARE NEWS & HOUSEWARES REVIEW n JULY 2017 n www.kitchenwarenews.com 16 After finding an open drink placed on the edge of a sofa, the team at Great Plate™ saw an everyday problem that needed a solution, and the idea for Great Plate was born. It 's the perfect drink holder to balance snacks and beverages when lounging on the couch, floating in the pool or entertaining outside. The specially designed underside allows even the smallest hands to securely grip the Great Plate. It allows users to balance their beverage and plate, eliminating spills and keeping the other hand f ree. After a long journey, Great Plate has seen all kinds of uses since its initial launch — barbecues, tailgates, camping trips, boating, sporting events, buffets, beach parties and even as a flying disk. Along the way, Great Plate has made many improvements. Among them are the use of FDA virgin polypropylene so the plates are safe to eat off of, are dishwasher safe, microwave safe, fully recyclable and BPA-f ree. The unique design allows the plates to stack compactly and separate just as easily when it's time to pass plates. Additionally, a special air pocket allows the plate and its contents to float on water for lazy days at the lake or entertaining at a poolside party. It's comfortable to hold, well-balanced and easy to clean. The Great Plate also saves money and waste by replacing disposable plates as well. In March, the company brought along new innovations, including the GreatCoaster™ and the GreatCup™ . In addition, its rolling out new decoration and customization capabilities. "2016 was an exciting year," said Rick Kellow, Founder of Great Plate. " We developed a completely new methodology to decorate our Great Plate, something the market has been screaming for. One of our partners asked about making a cup in the US for them, and so the GreatCup is now a reality." The company has also moved into a new warehouse to better fulfill customer orders and meet the ever-growing demand for e-commerce solutions and just-in-time inventory. Made in the USA. For more information, visit www.greatplace.com. KN Great Plate Keeps It All In One Place The recently introduced Microplane® Master Series collection of hand-held graters is a winner of this year's coveted Red Dot Award for product design excellence. Microplane shares this honor with the Florence, Alabama-based Carter McGuyer Design Group, which collaborated with Microplane in developing the elegant collection of premium graters crafted in walnut wood and stainless steel. Established in 1955, the international Red Dot Design Award receives thousands of entries each year from companies around the globe seeking recognition for excellence in product design. The acclaimed "Red Dot," is established internationally as one of the most sought-after quality marks for good design. Reflecting Microplane's iconic heritage as a woodworking tool, and today's on-trend artisanal, craftsman styling, Master Series offers the best in contemporary design, durability and flawless performance. Master graters are expertly engineered with Microplane's original stainless steel, made in the USA etched blades, and securely framed in sturdy, heavy-duty stainless steel. The beautiful, U.S.-sourced walnut handles are comfortable to hold, and add a distinctively warm and chic design to kitchen decors. Four Master Graters – Fine (model 43204), Ribbon (model 43202), Coarse (model 43200) and Extra Coarse (model 43220) – have a convenient paddle shape design to efficiently maximize the blade's cutting surface. Additional the series includes the Master Zester (model 43220), which sports a longer and narrower Fine blade for cooks who prefer to create citrus zest using a rasp. Available now at retail nationwide, the four paddle shaped Master Graters are priced at $29.95 each suggested retail. The rasp-style Master Zester is $26.95 suggested retail. All of the graters in the Master Series have a modern, low profile that provides ideal weight and balance, as well as space- saving advantages when storing in kitchen drawers. The graters also feature a wide non-slip bottom for stability when positioning the tool vertically on cutting boards, plates and bowls, and a reusable, protective cover for safe storage when not in use. A half-moon shaped stainless steel loop at the end of the handle also allows cooks to hang the graters on a kitchen wall or rack. The paddle-shaped Master Fine Grater and rasp-style Master Zester are the optimum choices for creating flavorful zest f rom oranges, lemons and limes without any of the bitter white pitch just under the fruit's peel. Featuring hundreds of tiny, razor sharp teeth to effortlessly cut ingredients without tearing and shredding, the Fine blade is also stellar at grating aromatics – such as shallots, onions, garlic and ginger – into a fine paste for gourmet cooking results, as well as transforming Parmesan and other hard cheeses into fluffy mounds for garnishing pasta and other savory dishes. The Master Ribbon Grater, which conveniently grates in both directions, is the ideal tool for grating chocolate, apple, soft and hard cheeses, and a myriad of vegetables, such as carrots, onion, cabbage and zucchini. The Ribbon blade creates elegant, thin strips that add interesting texture to garnishes, salads, and other dishes. The Master Coarse Grater creates larger texture grating of all types of hard cheese, carrots, coconut, and numerous other ingredients for savory and sweet dishes. Highly versatile for everyday cooking and entertaining, the Coarse blade is ideal for preparing hot and cold dishes, from hearty casseroles and soups, to ref reshing salads and ceviche. The Master Extra Coarse Grater is a champ at making beautiful slaw f rom cabbage, and quickly grating root vegetables like potatoes, onions and carrots for f ritters, omelets, meatloaf, casseroles, and more. The Extra Coarse blade is also perfect for grating cold butter for pastry, and easily grating fresh coconut to garnish cupcakes and other treats. Master Series Graters should be hand washed without soaking. To maintain the wood handle's beautiful design, use mineral oil or other NSF approved wood condition. For more information, visit www.microplane.com. KN Microplane Master Series Wins Red Dot Award for Design Excellence

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