Issue link: http://osercommunicationsgroup.uberflip.com/i/835419
Produce Show Daily 2 1 Thursday, June 15, 2017 and transportation, and nourishment and conditioning. Benefits and features include: unique flower food formulation from the inven- tor of the Express Technology; may be used with cut or uncut stems, with a dos- ing unit, in a cooler or at room tempera- ture; eliminates steps to help reduce labor in cutting and processing, handling waste and equipment maintenance; enhances customer experience; promotes immedi- ate uptake for hydration and nutrition Floralife (Cont'd. from p. 1) while inhibiting premature bud opening or bent neck; suitable for use with all flower varieties, fillers and greens; floral designs remain true with less consumer handling; can be used on flowers that are stored dry for less than two weeks; allows you to ship, store and sell stems at harvest cut length; optimal pH to keep flower stems free flowing; and helps reduce product shrink and scrap. For more information, visit IFE booth #915, go to express.floralife.com or visit the company on social media. safety, or shipped in bulk trailers or tankers via truck or rail. The emphasis here is on food shipped for safety, not quality. Many people think produce is covered under the temperature controlled rule, but most produce is not – with a few exceptions, it's more commonly only subject to the open container portion of the rule. This distinction is important, as the purpose is not to create undue burden or throw away product which is safe for human or animal consumption. 2. When does the rule go into effect? There are different implementation dates for small and large carriers and small and large shippers. However, most shippers expect all carriers and transportation providers, regardless of size, to fully comply with the rule at the earliest date of April 2017. 3. How does the Sanitary Transportation of Food rule connect to FSMA? The Sanitary Transportation of Food rule is only one rule of several under FSMA. Each of the rules stands on its own. The language, definitions and applicability of each rule varies. You should take time to understand the scope of each rule. Especially if you're in the produce world, you may find that your product is exempt from one rule, but included in another. I want to reiterate that the Food and Drug Administration (FDA) has stated this rule Robinson Fresh (Cont'd. from p. 1) is not intended to impose significant new requirements in the industry – in fact, the industry is already completing steps within the rule. The rule is simply a restatement or formal recognition of industry best practices and the require- ment to document these processes. Impact on Produce Shipping When it comes to the produce world, it's important to think about the role each company plays in the movement of goods under this rule. Are you the one calling the shots for how the product is deliv- ered? (Often, the person or organization determining needs is a retailer or whole- saler.) If you are the one tendering the load, you are considered the "shipper" under this rule and are responsible for defining specific obligations. We're Prepared We have a cross-divisional team in place at C.H. Robinson to implement practices that ensure compliance with the Sanitary Transportation of Food rule. Our employees will also have training around the ruling. If you have any questions around the Sanitary Transportation of Food rule and the impact it could have on your shipping transactions or your business overall, please reach out to your Robinson Fresh or C.H. Robinson representative. You can also visit the U.S. FDA website to learn more. For more information, visit booth #3618. Proximity to the fields, orchards and production areas allows the SNOBOY quality assurance staff to take an active role in determining what growers, fields or blocks of fields qualify for the SNOBOY brand. Being so close to the source, the SNOBOY QA staff can assure that raw product attributes meet strict written standards and specifica- tions before packing. The active role that SNOBOY QA staff take on its cus- tomers' behalf means that you receive produce with consistent levels of fresh- ness, color, size and flavor. If existing SNOBOY (Cont'd. from p. 1) quality does not meet its standards, it sources elsewhere for SNOBOY branded produce. Additionally, SNOBOY products are packed to order, which means that your individual SNOBOY order is the freshest possible. Utilizing the best growers, employ- ing its highly skilled SNOBOY QA staff and packing all SNOBOY product to order allows the company to offer you its FRESHNESS GUARANTEE on all SNOBOY products. For more information, go to www .amerifresh.com. Multiple aspects of the Mighties brand are designed to make kiwi more approachable to consumers. Sun Pacific's ripening process ensures Mighties arrive on retailers' shelves ripe and ready to eat, taking the guesswork out of when to pur- chase. Mighties packaging is designed to communicate the ease of eating kiwi – simply cut, scoop and eat – while also highlighting the nutritional value of this super fruit. "The Mighties brand has demysti- fied kiwi for consumers, and we've seen a tremendous response," said Victoria Nuevo-Celeste, Vice President of Marketing for Sun Pacific. "From health-conscious consumers who want a nutrient-rich, delicious fruit for them- selves and their families, to 'foodies' that love the flavor and color – kiwi, and specifically Mighties, is quickly becom- ing a staple produce purchase as we gain share of the fruit bowl," said Nuevo- Celeste. Sun Pacific is the largest grower of kiwi in North America and continues to Sun Pacific (Cont'd. from p. 1) invest in planting more kiwi to meet con- sumer and retailer demand. "In less than a decade, we will triple our supply from when we launched Mighties," said Bob DiPiazza, President at Sun Pacific. Mighties are available in one-, two-, three- and four-pound clamshells, and are verified non-GMO by the Non-GMO Project, a particularly sought-after trait for consumers. Founded in 1969, Sun Pacific is a leading California grower, packer and shipper of fruit with more than 75 million boxes of the highest quality fresh fruit sold each year. Sun Pacific is the owner of America's most preferred brand of clementines, Cuties, and the largest kiwi fruit grower with the number one kiwi brand in North America, Mighties. It is one of the largest navel orange grower/shippers in California, with exceptional brands such as Air Chief ® and Vintage Sweets ® . Sun Pacific is also renowned for its outstanding quality Air Chief table grapes. For more information, go to www.sun pacific.com. MICHIGAN APPLES TASTE BETTER Michigan's unique climate, nutrient-rich soil, proximity to the Great Lakes and passionate apple growers all work together to create the best apples in the world. Consumer research has shown that shoppers believe Michigan Apples are fresher and taste better than the same varieties grown elsewhere. There are 825 family-run farms and more than 11.3 mil- lion apple trees in commercial produc- tion in the Great Lakes State. These trees bear flavorful, high quality apples year after year. Michigan is ideally situated in a great climate for growing apples. The lake effect from Lake Michigan delays spring and autumn, creates a cool, wet, summer and brings a lot of snow in the winter, which are all key conditions for apple growing. That lake effect, in addi- tion to the humid climate of the eastern United States, assists Michigan Apple growers in producing crisp, juicy apples. The extended growing season also leads to a wide variety of apples grown in Michigan. With more than 16 varieties commercially available, Michigan offers an apple for every taste. The most popular varieties include: Honeycrisp, Jonagold, Fuji, Gala, Red Delicious, McIntosh, Golden Delicious and Empire. The Michigan climate and soil are not the only things that make Michigan Apples delicious. Michigan Apple believes the apple grower is the most important factor in producing high- quality apples, and Michigan Apple growers are the best in the business. Growers are part scientist and part artist – it is a unique and complex balance, making decisions based on weath- er, timing and potential threats such as disease and pests. Growers rely on research, experience and their 'gut' on a daily basis as they produce their crop. Michigan Apple growers take great pride in being stewards of the land, preserving a healthy environ- ment for future generations. Michigan is lucky to have so many ele- ments in its favor contributing to the best tasting apples in the world. For more information, go to www.michigan apples.com. NEW VEGDELICIOUS SNACK PACKS FOR HEALTHY EATS ON THE GO How about changing your old habit of grabbing a bag of greasy snacks, and instead, eating something healthy that will make you feel good? VegDelicious Snack Packs from Growers Are Us are here to get you on track with your health goals. Grab-and-go with snacks that are pre-washed, pre-portioned and ready to eat. Just open the bags and enjoy! The Snack Pack line is designed to be a quick and healthy grab-and-go food alterna- tive for the office, kids lunch box or after- noon snack. They are the perfect portion size to give you a quick energy boost or keep hunger at bay until your next meal. The con- venience of the small packages makes them easy to enjoy anytime, anywhere. The current line consists of the fol- lowing items: Celery (2.5 ounces), Carrots (2.5 ounces), Soft Stem Broccoli (2.0 ounces) and Sugar Snaps (2.0 ounces). No need to heat or clean, just open the mini pouches and enjoy. How easy is that? These healthy snacks are at a perfect price point to give your customers the best value and alternative to healthy snacking. Low calorie and high convenience make these items fly off your shelves. Growers Are Us ensures that its products are the freshest and best quality available. Its produce comes from certi- fied growers in Guatemala and is packed in a HACCP, BRC and Primus Lab certi- fied facility to guarantee the highest food safety and best-tasting vegetables. For more information, call 305.681.0549 or email growersareus@gmail.com.