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Produce Show Daily 1 5 Thursday, June 15, 2017 LORELEI DISOGRA HONORED AT 2017 RECEPTION Lorelei DiSogra, Ed.D., R.D., Vice President, Nutrition and Health at United Fresh Produce Association, was the hon- oree and featured speaker at the Reception Honoring Women in Produce, Wednesday, June 14, at United Fresh 2017. Prior to her decade of service to the industry at United Fresh, Lorelei was the Director of the National 5 A Day Program at the National Cancer Institute (NCI) from 2001-2005, Vice President of Nutrition at Dole Food Company from 1991-2001, and the Director of Intervention for the California 5 A Day Campaign from 1985-1991. The Reception Honoring Women in Produce is held each year in conjunction with the United Fresh convention and expo. The event recognizes the contribu- tions of all women working in the pro- duce industry, and selects one individual to share her personal experience of serv- ice. The featured speaker is selected from nominations submitted by United Fresh members across the industry. Nominations are evaluated by a commit- tee of past honorees and United Fresh officers based on the candidate's involve- ment in the industry, contributions to the industry and inspiration for others work- ing in the industry. "Lorelei has been a relentless advo- cate for the produce industry in service to a greater public health mission," said United Fresh President and Chief Executive Officer Tom Stenzel. "She has worked tirelessly to increase children's fresh fruit and vegetable consumption throughout her career. I'm thrilled that a distinguished group of past honorees wanted her to share her passion that has inspired so many of our industry mem- bers over the last four decades." After launching the "5 a Day" cam- paign for the state of California, the first public-private partnership between pro- duce growers and public health officials, Lorelei started her produce career at Dole Food Company where she developed the very popular "5 a Day Adventures" CD- ROM, one of the first CD-ROMs ever developed, which was used in more than 70 percent of all elementary schools nationwide. Developing five iterations of the CD-ROM during her tenure, she worked with several Dole International Divisions to localize it for their countries. To make fruits and vegetables come alive for children, DiSogra developed "Bobby Banana" and 40 other fruit and vegetable characters who encouraged kids to eat "5 fruits and vegetables a day." Bobby Banana and Pamela Pineapple became marketing icons for Dole. To encourage supermarket retailers to engage local schools and play a leadership role in their communities, DiSogra developed "5 a Day Supermarket Tours" and trained pro- duce managers nationwide on how to conduct the school tours. Working with a leading San Francisco-based composer, DiSogra created a "Jammin' 5 a Day Songs" CD for schools; the music was used on the CD-ROM, became the impe- tus for the "5 a Day Live" play for schools and was performed at the White House. During her career at NCI, Lorelei col- laborated with USDA to implement the Fresh Fruit and Vegetable Program (FFVP) pilot, which United Fresh had worked to pass in Congress, and devel- oped the first Salad Bar Guide for Schools. Prior to the release of the 2005 Dietary Guidelines for Americans, DiSogra did the formative research to develop the "fruits and vegetables ½ your plate" message. She joined United Fresh in 2005, where she worked to further expand the FFVP to schools in all 50 states, and to revise WIC Food Packages to include fresh fruits and vegetables. Continuing her focus on increasing chil- dren's fruits and vegetables consumption, Lorelei worked to update school meal nutrition standards that doubled the amount of fruits and vegetables to the ben- efit of more than 32 million students a day. As one of the creators of Let's Move Salad Bars to Schools, Lorelei collabo- rated with the Obama White House, the U.S. Centers for Disease Control and Prevention, the salad bar founding part- ners, United Fresh members and health foundations to make salad bars the norm in schools nationwide to ensure children have access to a wide variety of fresh fruits and vegetables every day at school lunch. To date, more than 5,000 salad bars had been donated to schools across the country. Lorelei holds a Doctoral Degree in Nutrition Education and a Master's Degree in Public Health Nutrition and Nutrition Education from Columbia University and is an active member of the Academy of Nutrition and Dietetics and the American Public Health Association. ZUMEX PRESENTS REVOLUTIONARY NEW MACHINE ZUMEX ® Group, a world leader in the development of systems to squeeze fruits and vegetables, is celebrating its 30th anniversary with its new MASTERY ® , a cold press machine designed and patented by the company which is bound to revolu- tionize the sector. This ambitious reinter- pretation of the cold pressing system has become the best option in its category due to its innovative operation, the perfection of its design and its production capacity. It is a semi-industrial option which brings a reinvention of the cold press cate- gory of machines. In fact, MASTERY has been perfected in every detail by the team from the Food Engineering Division of ZUMEX Group to ensure a stylish, safe and functional design that guarantees high per- formance to extract and preserve the vita- mins and nutrients of fruit juices, vegeta- bles, vegetable milks and nut-based drinks. It is a machine that can be perfectly adapted to the context in which it is used, such as large retailers, supermarkets or hypermarkets, restaurants, juice bars and even small companies specialized in juice production. With a ground-breaking design, MASTERY is safer and more powerful than other cold press machines, thanks to its many innovations, such as the feeder, shorter and fold-away, designed to reduce the action space and improve access. At the same time, safety is guar- anteed by its built-in pusher with an auto- matic stop, which prevents accessing the shredder discs, providing the whole unit with greater hygiene and speedier use. ZUMEX Food Engineering is spe- cialized in the design and development of ad hoc engineering projects, both for the production of juice on an industrial level and the processing of any type of fruit, vegetable or food. ZUMEX Group, a world leader in the design and manufacture of innovative solutions for fruit and vegetable squeezing for the past three decades, is pres- ent in more than 100 countries through a network of distribu- tors and its four subsidiaries (U.S., Mexico, U.K. and France), which give support to its headquarters, located in Spain (Moncada-Valencia). With a turnover exceeding 14 mil- lion Euro, the company stands out for the development of patented technologies and premium systems, and has three major lines of business: foodservice and retail, vending and food engineering. For more information, call 305.591.0061 or visit www.zumex.com. NEW VARIETIES, ENVIRONMENTAL EXCELLENCE FROM HONEYBEAR An interview with Don Roper, Vice President of Sales and Marketing, Honeybear Brands. PSD: What should customers look for from Honeybear Brands this year? DR: The newest apple out of the Honeybear Varietal Development program – Pazazz. Our growers in the Midwest, New York state, Washington state and Nova Scotia have produced a new apple sensation that has taken the apple category by storm. Production is increasing steadily and the variety will be avail- able to additional markets with this season's crop. PSD: Tell our readers more about Pazazz. DR: Pazazz was developed as a late sea- son variety that has a tantalizing blend of sweet and tart flavors. It is a descendent of Honeycrisp, but with an extremely crisp and mouth watering, juicy flesh that creates a unique eating experience all its own. We have run apple demos across the country and receive the same response from everyone who tries Pazazz: "Wow Right Now." PSD: Honeybear also has a new grower protocol, TruEarth. Can you explain that program? DR: TruEarth is our grower cer- tification program, which was developed in conjunction with the IPM Institute of North America. It is a comprehensive growing protocol that focuses on better farming, better fruit and a better future. It's all about being good stewards of the land, using sustainable growing and farming practices and producing fruit in a way that's good for the environ- ment, while giving our family-run orchards additional tools to enhance their apple production. What that means for retailers and their customers is simple: peace of mind that an apple from a TruEarth certified Honeybear grower is a premium piece of healthy fruit grown to meticulous quality and environmental standards. Find out more by visiting www.truearth.net. PSD: What else is Honeybear doing this year? DR: We're showcasing the diversi- ty of apples under the Honeybear brand, including another new addition from our Varietal Development program – RiverBelle – which is produced by our Midwest growers of 30 family-run orchards located along the Mississippi River valley in Minnesota and Wisconsin. This growing region offers a great micro climate with a perfect blend of warm summer days and cool summer nights. It's an example of another new variety that was developed to fully lever- age the advantages of Honeybear's diverse growing regions.