Issue link: http://osercommunicationsgroup.uberflip.com/i/835419
Trademarked in 1925, the SNOBOY brand has been synony- mous with high-quality produce and customer satisfaction for more than 90 years. A symbol of quality and freshness, the SNOBOY brand is nationally recognized for fruits and vegetables by grocers, wholesalers and consumers alike. There are more than 80 different high-quality produce items in the SNOBOY brand, making it one of the largest private brands in the industry. SNOBOY fresh fruit and vegetables are consistently the best because SNOBOY works with the best growers in the top producing regions of North America and Mexico. SNOBOY customers are assured of superior quality, regardless of the season or origin. SNOBOY, FRESHNESS GUARANTEED Express Technology from Floralife ® is a revo- lutionary postharvest product platform that allows fresh flowers to be fed and fully hydrat- ed without ever having to re-cut the stems before putting in the solution. Appropriate for use with all flower types, Floralife Express Technology is available in a range of sizes and applications for the entire flower chain. Simply put, this innovative product platform reduces costs and saves money without compromising quality or customer satisfaction. Floralife Express Technology supports the entire cut flower distribution chain from harvest to home; from growers to wholesalers and from supermarkets and retail shops to consumers. The Express product platform provides the ultimate enjoyment experience for the end consumer with solutions for hydration and treatment, storage Continued on Page 21 Continued on Page 21 EXPRESS TECHNOLOGY FROM FLORALIFE Continued on Page 21 Continued on Page 21 Oser Communications Group Chicago Thursday, June 15, 2017 By Mark Petersen, Vice President Transportation, Robinson Fresh Do you ship human food? What about perishable animal food? If so, the Sanitary Transportation of Food rule, which is a part of the Food Safety Modernization Act (FSMA), impacts many in our industry. We have received a variety of questions around this ruling and what shippers and carriers need to do to prepare. Here's what you need to know. 1. Which products are subject to the rule? The rule applies to items that are shipped open to the air, temperature controlled for Since Sun Pacific ® , grower of Cuties ® , launched Mighties ® kiwi two years ago, the category has grown 12 percent every year. Mighties' success in growing the category has come large- ly through bringing in new kiwi purchasers, demonstrated by the fact that there has been little cannibalization of bulk kiwi sales, while Mighties sales have risen 28 percent year-over- year. Retailers participating in the Mighties program report category sales increases of more than 25 percent year over year since Mighties launched. Utilizing Mighties' dis- play materials for optimal merchandizing and ensuring ideal placement in high-traffic areas of the produce department have proven to be keys to this success. SANITARY TRANSPORTATION OF FOOD RULE: THREE KEY TAKEAWAYS SUN PACIFIC MIGHTIES DRIVE DOUBLE-DIGIT KIWI CATEGORY GROWTH AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH UF