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Produce Show Daily Tuesday, June 13, 2017 1 0 NEW VEGDELICIOUS SNACK PACKS FOR HEALTHY EATS ON THE GO How about changing your old habit of grabbing a bag of greasy snacks, and instead, eating something healthy that will make you feel good? VegDelicious Snack Packs from Growers Are Us are here to get you on track with your health goals. Grab-and-go with snacks that are pre-washed, pre-portioned and ready to eat. Just open the bags and enjoy! The Snack Pack line is designed to be a quick and healthy grab-and-go food alternative for the office, kids lunch box or afternoon snack. They are the perfect portion size to give you a quick energy boost or keep hunger at bay until your next meal. The convenience of the small packages makes them easy to enjoy any- time, anywhere. The current line con- sists of the following items: Celery (2.5 ounces), Carrots (2.5 ounces), Soft Stem Broccoli (2.0 ounces) and Sugar Snaps (2.0 ounces). No need to heat or clean, just open the mini pouches and enjoy. How easy is that? These healthy snacks are at a perfect price point to give your customers the best value and alternative to healthy snacking. Low calorie and high conven- ience make these items fly off your shelves. Growers Are Us ensures that its products are the freshest and best quality available. Its produce comes from certified grow- ers in Guatemala and is packed in a HACCP, BRC and Primus Lab certified facility to guarantee the highest food safety and best-tasting vegetables. For more information, call 305.681.0549 or email growersareus@gmail.com. LEADERSHIP IN WATER PRODUCTIVITY By Stef Jenzeh, Vice President Marketing, Magnation Water Technologies Improving water productivity means maximum water utilization. Making every drop count. Magnation Water Technology leads the way with innova- tive chemical-free water softening treat- ment, improving water productivity by using 20 percent less water to produce more and better quality food. Magnation mimics nature by apply- ing principles of physics to moving water. A water molecule's potential is achieved by invigorating electrons through a specially engineered magnetic field … better electrons, essentially. This process transforms the water structure into a superior, life-giving water that embodies the qualities and unique effec- tiveness of rain. By improving your water quality, water is also stretched. Less is needed to do more. Why? When irrigation water passes through Magnation's proprietary magnetic field, a process termed "hydro- dynamic magnetic resonance" (HDMR) is applied. Its molecular structure is bro- ken down into smaller, more bioavailable clusters, allowing a greater amount of oxygen and nutrients to infiltrate the soil and root zone. Magnation's softened, rainlike water easily penetrates soil, spreads across a wider area of ground, helps soil retain moisture, stimulates soil nutrients and enhances plant growth, reducing irriga- tion requirements by 20 percent – with zero added chemicals – while boosting plant vigor and yields. Magnation helps mitigate all problems associated with hard water, and other water quality and soil health issues. "Our results have been remark- able. Where we installed the Magnation unit, the corn out-yielded our other irrigated corn but used 30 percent less irrigation water. The corn was 11 percent better than that fields' previous best yield, there was notice- ably better uniformity across the sprin- klers on the pivot, and our pumping costs were lower," said Lee Fintel, Superior, Nebraska. "There was a night and day differ- ence where we have the calcium issues. We're also seeing better water infiltration and moisture retention. Our soils are mel- lower and our trees look healthier in comparison to where we use sulfuric acid. I did a side by side test with Magnation's water system on one micro- sprinkler system and three gallons per hour of sulfuric acid on the other. The moisture probe showed deeper absorp- tion with Magnation. The tree leaves had better color and less tip burn than I'd seen in 30 years," said Robert Jones, Fresno, California. Intelligent irrigation with Magnation is a cornerstone for furthering food secu- rity – sustainably and efficiently. Its sys- tems are chemical-free, energy-free and maintenance-free, with a fast ROI and the benefits returning season after sea- son. Thousands of farmers around the world use Magnation to grow more crops with less water. You can find testimonials in the Rave Reviews section at www.rainlikewater.com. For more information, call 888.820.0363, go to www.rainlikewater.com or email info@rainlikewater.com. DRIVE TRAFFIC TO YOUR PRODUCE DEPARTMENT WITH MICHIGAN APPLES Michigan Apple Committee can help drive consumer traffic to your produce department. It will work with you to build a custom marketing plan that fits with your existing programs and goals. Michigan Apples are available nearly year-round, and MAC is always ready to develop fresh marketing plans for new retailers. Meal tips, demonstrations and samplings can help put product in shop- ping carts and keep customers returning for the resources and information they want. MAC can help you engage with consumers and increase excitement in your produce department in a number of ways. In 2015, Michigan Apple growers harvested approximately 24 million bushels (1.008 billion pounds) to be sold nationwide. Fresh apples are typically shipped from mid-August until June, thanks to controlled atmosphere storage. Michigan offers more than 16 varieties of commercially available apples, with some of the most popular being Honeycrisp, Gala, Empire, Fuji, McIntosh, Red Delicious, Golden Delicious and Jonagold. The Michigan Apple industry uses environmentally friendly practices all along the supply chain, including using recyclable materials, composting and light- ing and cooling meth- ods. Growers, packers and shippers are audited for food safe- ty practices by the United States Department of Agriculture and third- party auditors. Consumer research shows that shop- pers believe Michigan Apples are fresher and taste better than the same varieties grown elsewhere. Focus group partici- pants say Michigan Apples are sweet, tart, crisp, juicy, crunchy and have great flavor. Let the Michigan Apple Committee create a custom Michigan Apple market- ing program for you. It can participate in circular ads and loyalty programs and will provide custom signage. Your cus- tomers will be eager to sub- mit their Michigan Apple recipes to its amateur recipe contest and stay con- nected through social media. The company is on Facebook, Twitter, Instagram, YouTube and Pinterest, con- stantly working to boost consumer knowledge and advertise the benefits of Michigan Apples in order to maximize sales. Its website is built to be very user friendly, and provides consumers with recipes, usage charts, health benefits, and most importantly, where to find their nearest Michigan Apple retailer. For more information, go to www .michiganapples.com. MERCHANDIZE YOUR PRODUCE DEPARTMENT Most produce bags and ties are designed to be invisible. They are plain, boring, unassuming and contribute little to the success of a produce department opera- tion. A bag or wire tie that's not constant- ly selling your fruits, vegetables and brand is a missed opportunity for increased sales. That's why Package Containers bags and ties are designed to demand attention, speak to customers, promote your brand and increase sales in bunches. PCI's purpose is to help turn your produce department into a powerful mer- chandizing display. The rest of your store is heavily merchandized; its time for your produce department to stand out with bags and ties that ring. Start with a Grab&Go bag with PCI's single strap handle that can hold up to 18 pounds, or choose from hundreds of bags and ties in all sizes and shapes, colors and graphics. With the new release of the PCI Collection, you can merchandize your fresh produce year-round with 12 months of unique, colorful bags. These "family size" bags promote bulk buying and feature custom artwork and recipes along with your brand logo and messaging. Most bags feature side-seam construction with a seamless "wrap- around" graphic effect. Handles also can be custom printed. The handle is the only place where the cus- tomer has to look, and PCI is the only one that can make the handle part of your merchandizing. If you're a grower, the company can help you get branded from field to table. You're proud of your harvest; why not promote it? PCI ties are designed to be customized with your brand and message. The ties are available in differ- ent sizes and up to four-color printing. For those in the prepared foods market, PCI can deliver fresh, hot designs served up daily. Bakeries, delis and even meat departments can build customer awareness and loyal- ty with branded bags from PCI. All food- service products are FDA/USGA certi- fied. For more information, go to www .packagecontainers.com.